The final whistle of Game 6 of the Finals has not yet sounded, but Stephen Curry (Stephen Curry) was already overcome with emotion and moved to tears. We have rarely seen the sunny and smiling Curry be so excited, which also proves the weight and significance of this championship.
Curry and the Golden State Warriors waited three years and finally got back the championship they had missed and vindicated themselves.
Ignore doubts and speak with strength
After losing in the 2019 finals, the Warriors championship lineup fell apart. Except for the three core players, the team's lineup underwent a complete overhaul. The core players in the team have been sidelined for a long time due to injuries, and the young players still need time to grow. Therefore, before the start of this season, few people thought that the Warriors could win the championship, and those commonplace doubts about Curry, such as poor defense and poor play, He couldn't wait for the key ball, but it still lingered over his head.
But this year, we saw a Curry who has successfully gained muscle and become stronger. When opponents in the playoffs hoped to find a breakthrough in the game by "calling out singles" on Curry, they found that Curry is no longer so easy to beat. If it is open, he can persist until his teammates come to help defend. Opponents frequently use this game strategy, but it is easy to fall into the Warriors' defensive trap.
According to StatMuse statistics, in the past 10 playoffs, Curry scored 62 goals at critical moments, ranking first. In this year's finals, Curry averaged "30+5+5" per game, comparable to three players including Michael Jordan, and became the first player to average "30+5+5" per game in the finals many times. "player of. If you add in the condition of averaging 5 three-pointers per game, then Curry is the only one in history to achieve this achievement.
On the biggest stage of the Finals, Curry was not only invisible, but he also stepped forward twice to reverse the situation when the team was lagging behind by a big score, and finally helped the team win the championship with a wave of three consecutive victories. This championship not only completed the Warriors' dynasty story of four championships in eight years, but also completely shattered those doubts about Curry. As Curry said after winning the championship: "What else can they say now?"
In a world full of giants NBA, Curry, whose body shape is more similar to ordinary people, is indeed easy to be ignored. He is good at shooting and has become an attack library from the outside world. There is no reason why it is not strong enough. But Curry used three-pointers one after another to shatter the constraints of the outside world's old ideas on him, polishing the three-pointer into a skill that can determine the game, and pushing himself to the top step by step.
Curry's outstanding performance has also inspired countless people. No matter what your height and weight are, as long as you have enough love and persistence, you can participate in sports and achieve something.
Breaking down sports barriers by taking action
Curry's motivational effect does not only come from the court. He also takes action off the court and uses practical actions to break down the sports barriers faced by the public.
Mr. and Mrs. Curry jointly established the "Eat. Learn. Play." foundation to provide meals, books, play and other charity activities so that children can eat well and learn well, and also have the energy and conditions to participate in sports. In 2021, the "Eat. Learn. Play." foundation transformed a bus into a dining car equipped with a TV and a basket, visited poor areas in Auckland , and delivered 100,000 books, books, and books to local children and families. 50,000 meals and 500,000 pounds of ingredients.
Curry also spares no effort in the supply of sports equipment. In 2018, 9-year-old girl Riley Morrison wrote to Curry saying that she could not buy Curry's signature shoes because there were no suitable styles in women's sizes. Curry personally wrote back to the little girl, promising that she would have a Curry 6 that suited her as soon as possible, and invited her to Auckland to participate in a special event for International Women's Day on March 8. Curry later worked with Under Armor to improve this problem and provide a richer range of women's code products.
Everyone is equal before the movement. Curry is committed to breaking down the sports barriers that stand in front of people, and Under Armor is the same. To this end, Under Armor has started from three major aspects to allow consumers to better participate in sports.
The first is to create sports opportunities.By holding the UA Let's 3 three-person basketball game, Under Armor has provided many competition opportunities for basketball enthusiasts, and the "Sweat Beautiful" series of activities has attracted many female consumers in sports such as training, basketball and running. Get involved in sports. At the same time, Under Armor also actively participates in community stadium reconstruction projects, optimizes public sports venues, and promotes the development of national fitness.
The second is to build a professional coaching team. Under Armor has established a complete sports content teaching system. UA STAR currently has more than 100 fitness courses online. UA HOUSE can provide professional advice on training, competition, recovery, etc., and UA Heart Training Camp outputs training, competition, and recovery. Mental training rules for every aspect. From sports skills to sports psychology, Under Armor has established a professional coaching team to fully take care of consumers' physical and mental needs during exercise.
Finally, there is a sports equipment service. With the core of the Sports Potential Development System (Human Performance System), Under Armor can provide more suitable sports equipment according to consumers' sports needs. With midsole technologies such as HOVR and FLOW, and technological fabrics such as Rush and ISO-CHILL, Under Armor has provided consumers with enough diverse sports options.
works with superstars to jointly upgrade
's "Eat. Learn. Play." foundation to create sports conditions and opportunities for the public through charity activities, while Under Armor helps consumers exercise through equipment design, content output and other means. When it comes to breaking down sports barriers, Under Armor and Curry share the same concepts and ideas, and they work hard for it, which reflects the tacit understanding that the two parties have gradually developed after many years of cooperation.
This tacit understanding is also reflected in the products. The Curry 4 FloTro created by Under Armor for Curry will be inspired by what Curry's brand and foundation have done, and will be launched in "Eat. Learn. Play." color matching.
The Curry 4 FloTro that Curry wore in the finals.
As Curry’s championship shoe, the Curry 4 FloTro has a full story. Curry 4's shoe body design combined with FLOW midsole has a strong topicality in itself. Curry also frequently played in the playoffs and finals, winning the first FMVP of his career, and also had the bonus of being undefeated in the finals wearing purple Curry 4 FloTro. With many factors integrated into one, the popularity of Curry 4 FloTro has been rising since Curry took advantage of it and the Warriors won the championship, which also brought many exposure opportunities to the brand.
In such a memorable season, Curry achieved many breakthroughs in his career, and the Curry Flow 9 and Curry 4 FloTro sneakers under his feet are the best record keepers. Different colors carry Curry’s legendary story. Many color combinations are topical enough. The "LIGHT SHOW" released by
Curry Flow 9 and the 2974 limited edition
Curry officially became the three-point leader in NBA history this season. The Curry Flow 9 he wore at that time was very commemorative. This color matching will be on sale on June 26. , limited to 2,974 pairs, paying tribute to Curry’s record-breaking number of three-pointers. The Curry Flow 9 "LIGHT SHOW", whose design is inspired by the luminous exhibition at the San Francisco Exploratorium, uses the fluorescent material , which not only ensures actual combat performance, but also enriches the playability of the sneakers. In addition, in order to encourage children to "become the protagonist on their own territory", Curry Flow 9 also co-branded with Sesame Street and released a variety of bright colors.
It is worth mentioning that the final "elementary school student" color scheme of Curry Flow 9 will be released at the end of July. It is also the first Chinese-exclusive color scheme of the Curry series. For Chinese fans, the "elementary schoolboy" in the basketball world is synonymous with Curry. Under Armor named a sneaker color after this, and has shortened the distance with Chinese fans and consumers through active memes.
Due to the epidemic, Curry may not have a trip to China in the short term, but through the launch of China's unique color matching sneakers, he can still establish and deepen emotional connections with Chinese fans. Under Armor still pays enough attention to Chinese fans and the Chinese market. Chinese fans have witnessed the whole process of Curry's debut, overcoming injuries and other difficulties, and winning multiple championships. They will naturally have deeper emotions for such a star, and they will continue to witness Curry write more legends.
