The European Cup and the Tokyo Olympics have been postponed to 2021; The five major European leagues and multiple professional sports leagues in North America are still making various efforts to save the season; events under major sports organizations around the world are also constantly postponed Or cancelled; and the latest announcement from the State Sports General Administration stated that large-scale sports events will not resume for the time being, which means that the Chinese Super League and CBA have not yet returned. The world of
sports is almost at a standstill, and the economic losses it has caused are incalculable. According to speculation by many Japanese media, the postponement of the Tokyo Olympics will cause direct economic losses of approximately US$6 billion. In addition to the financial drain on Japan itself, sponsors and suppliers related to the Tokyo Olympics will also face unprecedented adjustments. The planned revenue of this European Cup is 2.5 billion euros, and the postponement of the event will also bring losses of hundreds of millions of euros.
According to KPMG statistics, if the five major European leagues cannot end the season normally, the overall losses will be up to 4 billion euros. Because of this, these leagues will not let the season end unless they have to, because many small and medium-sized clubs simply cannot afford such losses. Of course, even if the league can resume in the future, there is a high probability that it will be played in empty stadiums, and a certain degree of losses will still be inevitable. NBA is in a similar situation. If the season cannot be resumed, the overall loss will reach the level of US$1 billion.
This is only considering the short-term impact. In the long term, sports organizations and sports leagues will also have to consider issues such as the loss of fans and shrinking television broadcast contracts. Therefore, for event IP holders and operators, we should not only consider the potential losses caused by the epidemic, but also create some content and interactive opportunities for fans and sponsors as much as possible. This is also a self-reinvention. A great opportunity to create new growth space.
During the epidemic, we also saw that many top event IPs were making some new online attempts. In order to fill the gap caused by the suspension of the La Liga league, La Liga jointly sponsored Santander Bank and EA Sports to hold a La Liga FIFA 20 Challenge. This event mobilized a large number of media resources. YouTube, Twitch, LaLiga's official OTT platform LaLigaSportsTV and LaLiga's official social media platform all broadcast the event live. Eleven Sports even bought the live rights to the event in Belgium and Portugal.
In addition, La Liga also joined hands with Santander Bank, Universal Music, and La Liga partners to hold the "La Liga Cloud Concert" charity event with La Liga clubs, players and musicians. Spanish player Wu Lei and famous pianist Lang Lang also joined the event. It is reported that these two online events organized by La Liga raised more than 1 million euros in donations.
Coincidentally, F1 and NASCAR are also saving this fragmented season through online virtual events. The NBA will also officially launch the Players 2K Championship on April 3, local time, and will be broadcast live across the United States through ESPN, and the proceeds from the game will be donated to charity. develops online content assets to increase business exposure opportunities for partners, while allowing fans to feel the warmth of sports during the suspension of events. This can be regarded as a high-quality solution under the current situation.
The epidemic will reshuffle the overall global industrial model, and the impact on the sports industry will undoubtedly be more obvious. In fact, driven by the development of the digital industry, the world's major event IP holders and operators have been actively trying digital transformation in the past two years. UEFA and La Liga have launched OTT platforms, and the Premier League is also making similar plans. The epidemic is accelerating this trend. Event IP holders and operators will pay more attention to the development of original content, and the importance of digital channels will be highlighted.
At 20:00 on the evening of Thursday, April 9, Yutang Sports Business School and "China Sports" Live TV will launch the second lecture series on "How to Conduct Effective Sports Marketing During the Epidemic". We will mainly discuss the holding of event IP How do organizers and operators respond to the suspension of events caused by the epidemic.We will focus on the following four aspects to analyze the issues, hoping to bring practical help to the event project parties.
1. The epidemic has caused the suspension of events. How can event IP minimize losses and adjust investment plans?
2. Without live events, how can the event IP maintain interaction with fans?
3. What measures can mass participation events take to maintain the brand value of the event?
4. After the epidemic, what new pattern will the sports events and sports sponsorship market in China and even the world look like?
Event project parties or corporate brand parties who are interested in participating in this lecture can search and follow the official WeChat public account of "Yutang Sports" to register. The more difficult the historical period is, the more sports can exert its inspiring power, allowing us to pool our wisdom and overcome the difficulties together.
About Yutang Sports Business School:
Yutang Sports Business School is a sports marketing experience sharing and project exchange platform started by Yutang Sports in 2016. In addition to irregular online lecture sharing activities, Yutang Sports Business School publishes professional sports marketing analysis articles every week, aiming to bring more new thinking to the industry. Up to now, Yutang Sports Business School has held "World Sports Marketing Masters Interpret Rio Olympic Marketing", "Social Media: The Golden Key to Unlock Sports Sponsorship", "La Liga Representatives Explain the Ways and Means of Cooperation between Brands and La Liga", Many successful lectures such as "The Vice President of Sponsorship Marketing of the NBA Memphis Grizzlies Analyzes NBA Marketing" have aroused enthusiastic responses in the industry and led many new brands to join the ranks of sports marketing.
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To learn more about the marketing and sponsorship projects for key sports events in 2020, please contact Mr. Li: 13031060652
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