Last year’s Mid-Autumn Festival and National Day came together. This year’s Mid-Autumn Festival and World Peace Day arrived at the same time. At this scene, the editor couldn’t help but want to sigh: Mid-Autumn Festival, it is worthy of you!
But faced with a patchwork of vacation arrangements, the workers counted on their fingers for a long time against the calendar, and finally found that they didn’t have enough vacation to take, and they also lost precious weekends. They felt helpless, sad, and unwilling. , I can only get some comfort from this year’s mooncake gift box PK war.
Let’s take a look at the in-volume grand celebrations of major brands during the Mid-Autumn Festival this year~
Xiaodu Tiantian, who recently showed off his karaoke charm in " Chinese Restaurant", launched a new product titled "Please have a meal". The theme of the Mid-Autumn Festival gift box is integrated into the packaging with a series of homophonic memes such as "rice problem", "yigaoguo" and "making money with chopsticks". It uses puns to poke the hearts of many wage earners.
Baidu Marketing launched a Mid-Autumn Festival gift box with the theme of "The Waning Moon Has a Degree" during the Mid-Autumn Festival this year. Against the background of astronauts landing on the moon, just by looking at the copy of the gift box that reads "Love this era, the stars and the sea", you can appreciate the grand sentiments contained in it. The combination of the brand mascot "Astronaut Bear" and "UFO Coffee" in the gift box is also eye-catching among the gift boxes.
Okamoto This year's Mid-Autumn Festival gift box is inspired by the Japanese Mid-Autumn Festival custom of "moon-viewing thieves". It contains Japanese-style mooncakes, limited fashion toys and other heart-stealing four-piece sets. While it has a high artistic sense, it is also stolen for the public. A good sign.
Huya’s Mid-Autumn Festival gift box this year still uses the brand’s main color of yellow in color. The content includes limited moon cakes, themed canvas bags and a series of blind box figures (choose one from Huya Zai, Huya Fairy, and NIMO). , as for whether you can draw the one you want in the blind box, it all depends on luck.
Ctrip Mid-Autumn Festival gift box is inspired by Zhang Jiuling's "Looking at the Moon and Huaiyuan". The exterior visual design uses blue and yellow tones to present a scene of "a bright moon on the sea", and its frosted acrylic suitcase is also on the checkers base. In his ingenuity, he put the concept of environmental protection into practice, exuding classical charm and childish fun.
Compared with the regular Mid-Autumn Festival gift boxes, Sohu ’s one is particularly thoughtful. It no longer limits the gift box to moon cakes, but provides a gift to migrant workers through lunch box and lunch bag . A practical and sincere gift. It is worth mentioning that its lunch boxes are made of chaff fiber environmentally friendly materials, and the environmental protection concept is also fully reflected.
Fengbian Technology’s Mid-Autumn Festival gift box not only uses a space theme to make mooncakes into the shapes of jade rabbits, astronauts, and the moon, making people instantly cute, but also designs an astronaut image for the brand mascot, unlocking it as a desktop ornament and mobile phone holder Dual gameplay, the practicality aspect is held up.
Qunar Mid-Autumn Festival gift box combines the sense of romance and technology in both directions. The gift box contains 6 company IP dolls, as well as four flavors of mooncakes that represent the four perfect meanings of family, career, love and life. With the packaging design surrounding the "moon", the gift box is used for a romantic "moon landing". "journey of.
The freedom of game consoles that was not possible when I was a child, Huanju Group will satisfy you all at once in this Mid-Autumn Festival gift box. This gift box not only transforms Moon Rabbit into Super Mario, bringing out the childlike sense of fun, but also uses pixel-style game elements such as blocks, gold coins, and pipes in the inner packaging to form a blind box, letting the sense of nostalgia directly overflow the screen. After reading this, the editor really couldn't help but want to say: Ye Qing is back!
Xingdong At the ten-year mark of the brand, while sending Mid-Autumn Festival blessings to users, it also played new interactive tricks.
The Mid-Autumn Festival gift box of Little Bear U Rent adopts a fluorescent space theme. In addition to mooncakes, the built-in gifts also include three small leisure and entertainment toys such as a top, a Rubik's Cube, and a stereo. It is officially called a workplace decompression bag, but the editor prefers to call it a job-fishing package. Artifact.
Alibaba continues last year's "Together" theme this year. The classic and eye-catching Alibaba brand color gift box contains limited mooncakes and three random gift box figures, allowing the public to reap the pleasure of blind boxes while opening the Mid-Autumn Festival gift box. , and made dices with blessing words such as "happiness" and "prosperity", so that everyone can receive full blessings from throwing them.
Bytedance This year’s Mid-Autumn Festival gift box with the theme of “charity” is unique. The gift box contains six mooncakes, two plates and a set of charity comic stories. It is worth mentioning that the illustrations, stories, and messages on the gift box all come from Guizhou children funded by Byte Charity, which is heart-warming and has also raised a wave of brand reputation.
Sina Mid-Autumn Festival gift box is full of health-preserving flavors from copywriting to gifts. Pear loquat paste, brown sugar ginger tea , Changbai wild ginseng slice honey, it is a precise grasp of the health care of Internet migrant workers. In addition, the appearance of the gift box is made of an astronomical telescope with a hollow design, and its appearance is quite online.
This Mid-Autumn Festival, Little Red Book created a new idea with the action of "bumping" when family members are reunited. The creative combination of mooncakes, tea, and bumper chess in the gift box corresponds to three major scenes: meeting for the sake of eating mooncakes, clinking glasses while drinking tea, and playing bumper chess while playing games, reflecting the youthful and energetic brand image of Xiaohongshu.
The Xiaomi Mid-Autumn Festival gift box is a "recorder", which also comes with the same theme tape, which makes the retro feeling perfect.
The yellow laser bag and yellow gift box exude the main color of the brand from the inside out. The mooncake style adopts the Q version of the mascot’s expression, and the cute atmosphere makes people cute in a second.
Chicken treats you to mooncakes has become a reality. Peace Elite teamed up with Daoxiang Village to launch a technological Mid-Autumn Festival gift box. By printing pans, airdrop gift boxes, chicken and other game elements on the mooncakes, the exciting battlefield was successfully integrated into the gift box. It is worth mentioning that the gift box also specially introduces the elite flavor - rattan pepper chicken mooncakes, which makes the game atmosphere even better.
A Mid-Autumn Festival gift box that maximizes the sense of interstellar technology! In addition to snacks in the shapes of flying saucers, Neptune, Mars, etc., the gift box also includes "Galaxy Roaming Cabin" aromatherapy essential oil and diffuser stones, which is a must-have for aerospace enthusiasts.
The world's first official mooncake of "Harry Potter". The gift box is designed in Hogwarts style, including mooncakes in tin cans from the four major colleges: Gryffindor, Hufflepuff, Ravenclaw and Slytherin. , are the wallets of all Ham fans still OK?
Kuaishou Mid-Autumn Festival gift box implements "practical" to the end. Each gift in it is closely related to life: Kuaishou orange handbag, coffee cup made of coffee grounds, Kuaishou printed four-piece set, a proper grocery store. .
B Station’s Mid-Autumn Festival gift box this year contains 4 small TV logo mooncakes and a building block figure. The iconic small TV is transformed into an astronaut, placed in a spaceship, and the high-standard desktop ornaments are +1.
This year’s Mid-Autumn Festival, An Muxi borrowed the story of the Monkey King’s Moonlight Box and used the new operation of opening the gift box to admire the moon, bringing the romantic atmosphere of the festival to the fullest.
fairy joint name! HiTea teamed up with Seesaw to form the "Moon Stealing Front Alliance" to stage the "Mid-Autumn Inspiration Theater" online. The collision and cooperation of milk tea and coffee can be said to satisfy the "all in dream" of many young people.
If the Mid-Autumn Festival gift box is ranked, stayreal must be on the list. This year's unique picnic and camping style not only allows you to eat mooncakes, but also has an insulated cooler, a panda ice tray, a fruit tea bag combination, and a Missing XXL woven bag. All the outing equipment is prepared for you at once.
"Appearance is justice", this gift box also implements the concept of "green environmental protection". After use, the packaging box containing the mooncakes can be reused as a storage box.
Drinking tea, eating cakes, playing mahjong, all the joyful things in life are satisfied in the Mid-Autumn Festival gift box of Yuanqi Forest .
Xinhua Bookstore teamed up with Hema to launch dictionary mooncakes. Uncommon words are printed on the surface of each mooncake, allowing people to gain knowledge while eating mooncakes, transforming "material food" into "spiritual food" without any violation. And the creativity is brilliant!
Tencent This year’s Mid-Autumn Festival gift box can be summed up in one sentence: Carry out environmental protection to the end! The gift box uses sugarcane bagasse as the material, which not only saves trees and explains environmental protection, but also uses Cantonese "weighing sugar cane" in it to convey to the public the sweet blessing of everything going well. It is full of creativity and full of meaning. .
The red and blue CP probiotic gift box looks particularly fresh and refined among the all-white mooncake gift boxes. Perhaps WonderLab has an insight into the daily dining routine of this generation of young people who "eat too much, eat too much, and get tired of eating", so it launched a "special" gift box to protect gastrointestinal health.
The year before last we sent trucks, last year we sent airplanes, this year SF Express ’s Mid-Autumn Festival gift box chooses to send directly rockets to take you away from the surface of the earth.
NetEase's carefully selected is inspired by the moon phase changes in the design of the gift box. The appearance of the packaging shows the entire process of the moon from waning to full. It also comes with a commemorative keychain of the beauty of the Thirteen Niangs.
is committed to playing tricks on hyaluronic acid . This time, it has played tricks on the ingredients of mooncakes. The "mooncake + condom + hyaluronic acid" combination directly opens up a new pattern of Mid-Autumn Festival gift boxes. The pink and tender color combination shows the skill of an experienced driver.
This year’s most festive Mid-Autumn Festival gift box deserves the praise! With the prosperous color scheme, plus the God of Wealth Rabbit keychain and lucky bag, how can this kind of blessing be possessed by ordinary people?
Jingdong teamed up with Dunhuang Museum to launch a dark cuisine themed Mid-Autumn Festival gift box. The gift box not only contains black pepper beef , banana milk, and meat floss egg mooncakes, but also contains eight "Feitian" dressed in Dunhuang costumes. "The theme doll has an exotic flavor.
This year’s private Mid-Autumn Festival gift box adopts Chinese-style packaging. The overall look is a bit low-key and luxurious. The six products are divided into "Extensive, Ice, Nourishing, Yong, Boiling, and Moisturizing". Just look at the text and you will know that it is an experienced driver. .
This year Shiqu cooperated with Li Ziqi to launch a customized Mid-Autumn Festival gift box, which has an exquisitely painted table runner and a complete tea set. The gift box says "Toast to the Moon", but it actually contains tea leaves and teacups, giving it a pastoral and leisurely atmosphere.
"Xie Ying, I am in Shanghai, I just finished typing."
Picture source: Weibo @ anesthesiologist Ling Chumian
Zhihu Mid-Autumn Festival gift box, which was ridiculed by netizens as " Zhihu big V assassination plan", because of the pursuit of "zero sugar", maltitol replaced white sugar, resulting in a large amount of Big V had diarrhea after eating. Although he pursued healthy ingredients, he failed to do enough to prevent maltitol from being absorbed by the human body. He became popular before the Mid-Autumn Festival.
The Mid-Autumn Festival gift box from Shanghai Mental Health Center is probably the mooncake that everyone wants to have the most this year. Although it has not been officially sold to the outside world and has not been promoted, its popularity has already been fully reflected from its original price of 78/box to a high price of 399.
This topic, everyone dddd (everyone knows it), I will not go into details, just look at the picture.
The above are the Mid-Autumn Festival gift boxes of major brands in 2021. From the theme, most of them revolve around the two creative ideas of "meaning reunion" and "space travel", which are not only in line with the traditional custom of family gatherings during the Mid-Autumn Festival, but also with the "moon" For inspiration, it incorporates grand concepts such as space and the universe, each with profound meaning and innovation.
In addition, many brands use renewable materials and advocate recycling to amplify the environmental protection and practicality of gift boxes, which is worthy of praise.
ps: After reading the Mid-Autumn Festival gift boxes from so many brands, is there any one that makes you excited?
