Not long ago, British Sky Sports commentator Dan O’Hagan’s pre-match preparation manuscript for explaining the Chinese Super League became popular on social networks. In fact, the Chinese Super League’s overseas copyright territory is also further expanding.
html On August 12, according to Xinhua News Agency, sports broadcast giant ESPN announced that it will broadcast live broadcasts of the Chinese Super League in the United States and Brazil until the end of the 2020 season. This also means that the Chinese Super League has won the favor of another top international broadcast agency, the Chinese Super League. .
The overseas broadcast coverage of the Chinese Super League has increased from 71 countries and regions to 96 countries and regions.
ESPN joins the overseas camp of the Chinese Super League, which means that the brand popularity of the Chinese Super League will further heat up around the world. Last season, the Chinese Super League’s overseas territory added European countries such as Germany, Italy, Bulgaria, and Poland. Its overseas broadcast platforms increased to more than 20, and its coverage increased from 71 countries and regions to 96 countries and regions.
In July this year, Eleven Sports officially announced that it had won the exclusive live broadcast rights of the Chinese Super League in the United Kingdom and Ireland for the next two years (starting in 2019). This also means that Sky Sports, which bids lower, will lose the rights to the Asian Football League, the only Asian Football League originally owned by the Chinese Super League.
Although the Chinese Super League is unpopular among Sky Sports, which owns the copyrights of top events such as the Premier League and Champions League, the broadcasts in the past three years have also allowed the Chinese Super League to attract a certain number of fans abroad.
Sky Sports will select focus matches for live broadcast in each round. Since most British fans are not familiar with Chinese Super League players, Sky Sports commentator Dan O’Hagan has done enough homework for this.
For the Beijing Guoan and China Fortune games broadcast by Sky Sports, O'Hagan made detailed notes on each player from their name to their position on the field, data, and technical characteristics. Regarding the playing characteristics of the two teams, the coaches, teams and other aspects of the situation also made notes.
O'Hagan's handwritten commentary has gone viral.
It is worth mentioning that although O'Hagan's preparation work is reflected in only two pieces of paper, each piece was handwritten by him instead of printed out. He wrote it densely and very seriously. This document manuscript picture taken by
O'Hagan also quickly became popular on social networks, and he also won praise from Chinese and foreign fans.
also proves from this aspect that the influence of the Chinese Super League is now gradually expanding.
joins hands with ESPN to bring the Chinese Super League to the United States. At the same time, the rights of the Chinese Super League in Brazil will also change hands from Brand Sports to ESPN. ESPN is another top international platform joining the overseas broadcast camp of the Chinese Super League after Sky, Fox and DAZN.
On March 5 this year, Sports Power signed a three-year cooperation agreement with IMG. The latter will continue to be responsible for the overseas copyright distribution of the Chinese Super League. The Chinese Super League joining forces with ESPN is another result of the cooperation between the two parties.
The Chinese Super League’s overseas attention is gradually increasing.
It is worth mentioning that four countries (England, France, Germany, and Italy) in the and regions of the five major European leagues that Chinese fans are concerned about have purchased the copyright of the Chinese Super League.
Since the 2017 season, Sports Olympic Power has been doing secondary production such as adding English subtitles for overseas simultaneous live broadcast of Chinese Super League games, directly transmitting internationally standardized signals to major foreign broadcast platforms.
The Chinese Super League in the new season of 2018 also fully uses video assistant referees. 4K ultra-high definition, Dolby Atmos, special camera positions, VR live broadcast and other production methods are all used by the copyright company Sports Olympic Power to present the league more excitingly. Zhao Jun, general manager of
Sports Olympic Power, once told The Paper that overseas broadcasts have very high requirements. Taking Sky Sports as an example, they observed 18 rounds of games before deciding to broadcast the Chinese Super League.
"From the scenes selected for the half-hour live broadcast before the game, to the technical statistics, subtitles and highlights during the halftime break, these are all of concern."
It can be said that the expansion of overseas coverage has another impact on the production level and event management level of the Chinese Super League. It presents a new test. This mutual positive promotion hopes to enable the Chinese Super League to continue to develop in a more professional and international direction, allowing overseas broadcasts to serve as a mirror, reflecting shortcomings and better improving the league.
