Changjiang Daily Wuhan Client, July 4 (Reporter Wan Jianhui, Correspondent Yu Songye) On the morning of July 4, the Hubei Provincial Film Bureau held a cinema relief briefing and announced direct assistance and subsidies to cinemas operating normally. According to the standard of

Changjiang Daily Wuhan Client, July 4 (Reporter Wan Jianhui, Correspondent Yu Songye) On the morning of July 4, the Hubei Provincial Film Bureau held a cinema relief briefing and announced direct assistance and subsidies for cinemas that are operating normally. , according to the standard of "a monthly subsidy of 25 yuan per seat, for a total of 3 months", subsidies will be provided directly to cinemas.

Cinema bailout briefing session. Photo by reporter Wan Jianhui

The relevant person in charge of the Provincial Film Bureau said that since the beginning of this year, due to the impact of the new crown epidemic, some cinemas in our province have encountered difficulties in operating: high-quality films have been withdrawn, and there are few new, good, and blockbuster films available for screening in cinemas; The box office revenue of movie theaters continues to decline, and there is no other open source channel, resulting in a shortage of cash flow; the rent, water and electricity bills, employee wages and other costs that each movie theater needs to pay place a heavy burden on movie theaters.

In order to help movie theaters solve the current difficulties and tide over the difficulties, in accordance with the "Hubei Provincial Provincial-level Special Fund Management Measures for the Development of the National Film Industry" and the policy requirements of the Provincial Party Committee and the Provincial Government on assisting enterprises to bail out, the Propaganda Department of the Hubei Provincial Party Committee directly Operating cinemas will provide assistance and subsidies to ensure the stable and healthy development of cinemas and boost confidence in the industry's recovery.

This subsidy mainly uses the provincial film special funds in 2022 and the provincial film special funds remaining in 2021. According to data from the National Movie Ticketing Comprehensive Information Management System and confirmed by statistics from the Propaganda Department of each city and state party committee, there are currently 450 cinemas in normal operation in the province, with an actual number of seats of 401,726, and a total subsidy amount of 30.14 million yuan allocated. The highest cinema can enjoy a subsidy of 190,000 yuan, and the lowest is 10,000 yuan. It is hoped that precise and powerful measures can be taken to promote the resumption of cinemas. Subsidy funds are allocated by the Provincial Department of Finance to various cities, states, and counties (districts) through transfer payments, and are allocated by each city, state, and county (district) to their cinemas.

Previously, prefecture-level and municipal governments in Zhejiang, Anhui and other provinces subsidized movie theaters. Hubei Province was the first to subsidize movie theaters across the province. This move reflects the spirit of the provincial party committee and the provincial government to stabilize market entities and employment and the instructions and requirements for solving practical difficulties for movie theaters. At the

meeting, some theater directors introduced measures to save costs and strengthen management under the impact of the epidemic, and expressed their gratitude to the provincial party committee and provincial government for their assistance and subsidies. The person in charge of Wanda Cinema Line said that since this year, the theater chain has implemented refined management, communicated with the owners to reduce rents, and strived to minimize the losses caused by the impact of the epidemic. Now that the summer season has arrived, with the government's bailout funds, we can expand marketing and publicity, strive for better film sources, and create a better viewing environment for audiences. We are confident that we can turn around the operating conditions of theater chains and run them better. good.

According to reports, the Hubei Provincial Party Committee Propaganda Department will take multiple measures to continue to increase relief and assistance to the film industry. For example, we will make overall use of central subsidy funds and provincial film special funds to conduct research on cinemas that meet domestic film standards, cinemas using high-tech equipment, county digital cinemas, township pilot cinemas, key film projects, excellent film scripts, film broadcasts and other projects. Subsidy to help the film industry go through the critical period of business recovery, help the film industry overcome difficulties and get on the right track; assist movie theaters to speed up the implementation of the value-added tax refund policy and postponement of social insurance policies, so that movie theaters should know everything they should know and enjoy , reduce the financial pressure on movie theaters; cooperate with the National Film Administration to prepare for the party's twenty outstanding film screenings and provide more and better high-quality films for the film market; present the awards at the 36th Popular Film Hundred Flowers Awards Among the ceremony series activities, the "Me and My Hundred Flowers" special film exhibition and the "Me and My Wuhan" film exhibition were held at the Wuhan Cinema to open up income channels for the cinema.

[Editor: Deng Laxiu]

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