Renrenle recently launched the "Ledaojia" service on its e-commerce platform Renren Paradise, mobile APP, micro mall, and Taobao mall. You can see the "Ledaojia" entrance on the Renren Paradise mobile APP, which mainly sells fresh fruits and Japanese products.

is a lot slower, and the long-established supermarket Renrenle Chain Commercial Group Co., Ltd. (02336.SZ, hereinafter referred to as " Renrenle ") will finally provide door-to-door service.

Renrenle recently launched the "Ledaojia" service on its e-commerce platform Renren Paradise, mobile APP, micro mall , and Taobao Mall. You can see the "Ledaojia" entrance on the Renren Paradise mobile APP, which mainly sells fresh fruits, daily products, etc., but the products have not yet been officially put on the shelves, and the starting price and other information have not been announced.

"Le Dao Jia" service is provided by a combination of Renren Le and third-party logistics. The goal is to achieve door-to-door delivery within 3 kilometers within 30 minutes. Currently, Renrenle has about 120 offline physical stores, mainly located in Shenzhen, Xi'an, Chongqing, Sichuan Mianyang, etc.

Affected by e-commerce, the overall performance of physical retail has shown a downward trend. At the same time, the lifestyles of young consumer groups have changed, and shopping channels have become more diversified. In order to reach this group of people, physical retail companies are following the trend by launching online businesses and providing fast delivery services. However, Renrenle took this step much later than its peers.

This is related to the late start of the overall transformation of Renrenle. In 2016, Renren Lecai included online channels in the company's transformation plan to support online business focusing on Renren Paradise. Previously in October 2015, He Jinming, president of Renrenle Group, admitted in an open letter to employees that the company's imperfect internal system and frequent corruption were the internal chronic diseases of Renrenle, and the traditional retail industry had not changed for 20 years. The way of thinking makes everyone happy that they did not realize the transformation as early as possible. Although

has opened a global shopping business, the number of products in Renren Paradise is not large compared to overseas shopping websites such as , Tmall, and NetEase Kaola.

Judging from the financial report data, the transformation effect of Renrenle has not yet appeared. According to the company's revised performance report for the first half of 2017, Renrenle's net profit attributable to shareholders of the listed company is expected to suffer a loss of 160 million to 120 million yuan. In 2014 and 2015, Renrenle’s net profit suffered consecutive losses of 461 million yuan and 475 million yuan respectively. In 2016, Renrenle’s annual revenue was 10.2 billion yuan, a decrease of 20.93%.