Just a few days ago, Xiaomi 12S series was officially released. At that time, Dark Horse said this in the article: If you give me 6,000 yuan now, my first choice will never be iPhone.
Because in Dark Horse's view, the advantages of iPhone are not enough to make up for its shortcomings, Dark Horse will not give priority to iPhone.
Just recently, the news of the new iPhone made Dark Horse even more determined to this idea.
Recently, whistleblower Anthony released the configuration information of iPhone 14 Pro/Max on the Internet. According to the leaked information, ’s iPhone 14 Pro series has been significantly upgraded this time.
In terms of screen, iPhone 14 Pro/Max is equipped with 6.1-inch and 6.7-inch 120Hz OLED displays respectively, supporting AOD screen display; its processor also uses the A16 chip;
In terms of photography, iPhone 14 Pro/Max’s main camera has been upgraded to 4800 Megapixel, the remaining two lenses are still 12-megapixel cameras; in terms of battery capacity, iPhone 14 Pro/Max are 3200mAh/4323mAh respectively.
In terms of storage versions, iPhone 14 Pro/Max is available in 128GB, 256GB, 512GB and 1TB versions.
In theory, this generation of iPhone 14 Pro series, apart from the screen and photography, has only been slightly upgraded. Even on some models, the iPhone 14 series has started to "reverse".
According to Ming-Chi Kuo, in this generation of iPhone 14 series, only the Pro series will be equipped with the latest A16 processor; even from now on, only the Pro series will be equipped with the latest processor, and the regular version will still be equipped with it. Older processor.
For Apple , ’s high-end Pro series exclusively owns the latest processors, which will increase its shipments by 5%-10%, thereby further increasing iPhone revenue.
This change is the icing on the cake for Apple, but it is miserable for ordinary users. If they want to use the latest processors, they have to purchase the more expensive Pro series at a higher price.
Speaking of price, here is the worst news: the price of the iPhone 14 Pro series has increased!
According to information from whistleblower Anthony, the starting price of iPhone 14 Pro has reached US$1,099, and the iPhone 14 Pro Max has reached US$1,199. Compared with the previous generation iPhone 13 Pro series, is directly increased by US$100.
This price can be called the most expensive iPhone in history.
On the one hand, it reduced allocations and on the other hand, it increased prices. Apple’s operation really confused Dark Horse, but then Dark Horse understood Apple’s decision.
For now, Apple has basically no rivals in the high-end market. In the market priced above 6k, it is difficult for anyone to think of other manufacturers besides Apple. Some people may say that Samsung , Huawei they also have high-end mobile phones and can sell them at this price, but the sales volume does not lie.
The high-end mobile phone market sales volume is less than a fraction of the iPhone Pro series, so it really can’t change anything. The strong brand power of coupled with the excellent performance of nearly two generations ahead of its competitors, these are the reasons why Apple dares to raise prices.
Dark Horse still remembers that after the "fall" of the Huawei mobile phone market, many domestic mobile phones also took the opportunity to hit the high end, but they all failed without exception. In the high-end market, everyone still only recognizes Apple and Huawei. Even Samsung, the former king of mobile phones, has faded out of everyone’s sight.
For Apple, there is no real rival to . At this time, it becomes inevitable to slowly increase the price: anyway, the only one you can choose at this price is me, and no fool will not increase the price.
In short, it is an established fact that domestic mobile phone manufacturers have been surpassed by Apple.
Fortunately, mobile phone manufacturers are also deeply aware of how weak cannot master the core technology in market competition. Therefore, everyone has begun to start with "peripherals" such as self-developed NPU and fast charging chips, and gradually build their own self-developed products to strengthen their core competitiveness.
Now, Dark Horse only hopes that domestic manufacturers can increase investment in research and development and catch up with Apple as soon as possible until they surpass Apple.
