There have been rumors recently that Instagram will be able to support longer video content, which turns out to be a reference to the new product IGTV launched at the San Francisco event today.

2024/06/1606:57:32 hotcomm 1626

’s so-called rumors may not be without reason. Recently, there have been rumors that Instagram will be able to support longer video content. It turns out that this refers to the new product IGTV launched at the San Francisco event today. The new app, which stands alone in response to rivals like YouTube and Snapchat Discover, lets users upload video content longer than a minute (with a cap of one hour) in a format that accommodates the vertical orientation of smartphones. Played. IGTV will be available on the Google Play Store and Apple's App Store at a later date, but longer videos can already be seen in the Instagram app.

Instagram said in a blog post that they hope to reimagine mobile video with this new IGTV application, which will be dedicated to longer videos in this stand-alone app, and will make it easier to explore new videos in the form of channels. It also shows that modern people’s video viewing habits have shifted from televisions to digital devices. Of course, this also refers to the trend of vertically framed videos becoming more popular.

After opening IGTV, the video will automatically play in full-screen mode. The video content is all by users followed on Instagram. Instagram describes IGTV as a new gathering place for creators to make their long-form videos accessible to Instagram’s massive user base (well, they just hit 1 billion monthly users).

There have been rumors recently that Instagram will be able to support longer video content, which turns out to be a reference to the new product IGTV launched at the San Francisco event today. - DayDayNews

For Instagram, they need to develop more products in different forms to keep them fresh. For example, they previously launched limited-time dynamic and live broadcast functions to compete with Snapchat; today’s IGTV is even more challenging to YouTube.

After playing with this new IGTV, our colleagues at the main website believe that this is a user experience completely built around vertical video playback. Although the main program of Instagram can also have similar functions, users still have a choice. power. In IGTV,

will seamlessly import user videos that users follow on IG. You can view more videos by sliding up. There are also four categories of tags: "For you", "Following", "Popular", and "Continue Watching". Of course, when you see interesting videos, you can still respond to them, like them, and share them with your friends on IG through direct messages. Will such a new platform attract creators to switch? Video shooting with vertical framing is completely different from the horizontal framing of traditional videos. It seems that KOLs/Internet celebrities have to learn it again.

There have been rumors recently that Instagram will be able to support longer video content, which turns out to be a reference to the new product IGTV launched at the San Francisco event today. - DayDayNews

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