The 2015 season for baseball fans came to an end not long ago, with sponsor revenue reaching a record $778 million. Even so, MLB's sponsorship revenue can only rank second among the four major North American leagues. In the 2014 season, the NFL's sponsorship revenue reached US$1.15 billion, ranking first among the four major leagues. At the same time, in the 2014-15 season, the NBA's sponsorship revenue was US$739 million and the NHL's was US$447 million. Let’s take a look at the sponsorship situation of the four major North American leagues through a report released by IEG, an American market research and consulting company.
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Lanxiong Sports Reporter Xie Sheng
Weibo: @ Lanxiong Sports
Website: www.lanxiongsports.com
———————————— ——The MLB sponsor report released by
IEG shows that in the past 2015 season, MLB sponsor revenue reached a record $778 million, with a total of 24 official partners and sponsors, including 7 new sponsors: Amazon Web Services Amazon Web Services, virtual sports gaming company DraftKings, insurance company Esurance, Falken Tire, The Hartford, Maytag and Starwood Hotels and Resorts).
| Sponsored | Category |
| Amazon Web Services ( Amazon Web Services ) | Web Services |
| Anheuser-Busch ) | Beer Brewing |
| Bank of America ( Bank of America ) | Bank of America |
| Aihemei ( Church Dwight: Arm Hammer Manage | |
| Falken Tire ( Falken Tire ) | Tire |
| Frito-Lay ( Frito-Lay ) | Snack food |
| Gatorade ( Gatorade ) | Sports functional drinks |
| The Hartford ( The Hartford ) | Financial Services |
| Chevrolet ( General Motors : Chevrolet ) | car |
| Gillette ( Gillette ) | Shave Care |
| Head Shoulders ( Head Shoulders ) | Hair Care |
| Kellogg's ( Kellogg's ) | Cereal Breakfast and Snack Manufacturing |
| MasterCard ( MasterCard International ) | Credit Card |
| US Tektronix ( Maytag ) | home appliances |
| Nike ( Nike ) | sports equipment |
| Pepsi-Cola ( Pepsi-Cola ) | beverages and snacks |
| Shi Kede ( Scotts ) | fertilizer |
| Sirius XM | satellite radio |
| Starwood ( Starwood: Sheraton, Starwood Preferred Gues ) | hotel |
| T-Mobile | communication service |
| Taco Bell ( Taco Bell ) | chain restaurant |
▲2015 season ML BSponsor
Among all sponsors, the most active is MLB Official Baseball New Era, the manufacturer of the hat, participated in 94% of related sponsorship activities. Following closely behind is DraftKings (90%), and Anheuser-Busch InBev (84%) ranks third.In the competition of sponsor categories, the food industry and retail industry replaced alcoholic beverages as the most active sponsor categories.
▲Since the 2011 season, the sponsorship revenue of the MLB League has been in a steady growth trend
Among the 30 teams in MLB, the sponsorship revenue of 8 teams is listed by IEG as above average; teams at the average level There are 15, including this year's champion Kansas City Royals; the remaining seven teams are below average.
| above average | average | below average | |
| Boston Red Sox | Atlanta Braves | Milwaukee Brewers | Arizona Diamondbacks |
| Chicago Cubs | Cincinnati Reds | Minnesota Twins | Baltimore Orioles 0 |
| Chicago Dodgers | Chicago White Sox | Philadelphia Phillies | Colorado Rockies |
| New York Mets | Cleveland Indians | Pittsburgh Pirates | Oakland Athletics |
| New York Yankees | Detroit Tigers | San Diego Padres | Seattle Mariners |
| San Francisco Giants | Houston Astros | Washington Nationals | Tampa Bay Rays |
| St. Louis Cardinals | Los Angeles Angels | Toronto Blue Jays | |
| Texas Rangers | Miami Marlins |
▲MLB team sponsor income level rankings
NFL
The total revenue of NFL league sponsorship in the 2014 season was US$1.15 billion. Three new alliance sponsors were added: Dannon, TD Ameritrade, and Nationwide insurance.
| Sponsor | Category | Cooperation start year |
| Gatorade | Sports energy drink | 1983 |
| VISA | Payment system service | 1995 |
| Campbell Soup | canned soup | 1998 |
| FedEx | logistics | 2000 |
| Frito-Lay ) | snack food | 2000 |
| General Motors (General Motors) | automobile | 2001 |
| Mars Snackfood (Mars Snackfood) | snack food | 2002 |
| Pepsi (Pepsi) | beverage | 2002 |
| Dairy Management Inc. | dairy | 2003 |
| Bridgestone (Bridgestone) | tires | 2007 |
| National Guard Team (National Guard) | Non-promotional sponsorship | 2009 |
| Procter Gamble | Commodities | 2009 |
| Verizon | Communication Services | 2010 |
| Barclays (Barclays) | Bank | 2010 |
| Papa John's | chain restaurant | 2010 |
| Castrol | lubricant | 2010 |
| Budweiser Anheuser-Busch | beer brewing | 2011 |
| USAA | insurance | 2011 |
| doctor (BOSE) | audio | 2011 |
| Marriott International (Marriott) | hotel | 2011 0 |
| 11 | ||
| McDonald's ) | Chain restaurant | 2012 |
| NetApp | Data storage | 2013 |
| Microsoft Surface (Microsoft Surface) | Tablet computer | 2013 |
| Extreme Networks) | Network operation | 2013 |
| Nationwide Insurance (Nationwide Insurance) | Insurance | 2014 |
| Ameritrade Holdings (TD Ameritrade) | Online Brokerage | 2014 |
| Dannon | food | 2015 |
▲2014 NFL season sponsors
Among all the sponsors, the most active one is Gatorade. The participation rate of sponsorship activities related to the NFL league is 100%. The second place is Baidu. WeInBev was featured in 91% of sponsored events, followed by Verizon (67%) in third place. In the sponsor category, companies in the insurance industry, fast food industry and automobile manufacturing industry are most willing to sponsor the NFL.
▲ 2010-14 NFL total sponsorship revenue
| above average | average | below average |
| Washington Redskins | Arizona Cardinals | Detroit Lions |
| Philadelphia Eagles | Pittsburgh Steelers | Oakland Raiders |
| New York Jets | Seattle Seahawks | San Diego Chargers |
| New York Giants | Baltimore Ravens | Minnesota Vikings |
| New England Patriots | New Orleans Saints | Tennessee Titans |
| Houston Texans | Green Bay Packers | Cincinnati Bengals |
| San Francisco 49 people | miami dolphins | Kansas City Chiefs |
| Dallas Cowboys | Denver Broncos | Jacksonville Jaguars |
| Indianapolis Colts | St. Louis Rams | |
| Chicago Bears | Buffalo Bills | |
| Atlanta Falcons | ||
| Cleveland Browns | ||
| Tampa Bay Buccaneers 0 |
▲NFL ball Ranking of team sponsor income levels
NBA
In the 2014-15 season, NBA sponsorship income also made history, reaching US$739 million, an increase of 8.9% from US$679 million in the previous season. At the same time, they also signed four new sponsors: Harman Audio, Kaiser Permanente Medical Group, PepsiCo and UA (Under Armor).
▲2011-15 NBA total sponsorship revenue
Among all NBA sponsors, the most active is Anheuser-Busch InBev, which participated in 81% of related sponsorship activities. In second and third place are State Farm Insurance (74%) and Gatorade (68%). In the sponsor category, companies in the insurance, auto manufacturing and beer industries were the most willing to sponsor the NBA.
It is worth mentioning that Sprint Communications, which has established a cooperative relationship with the NBA since 2011, decided not to renew its contract with the NBA this year, but this has not hindered the NBA’s plan to expand its sponsor team. They have recently signed contracts with Marriott International Group , Tissot watches and Verizon reached a sponsorship agreement.
By the 2017-18 season, Nike will replace Adidas as the official equipment sponsor of the NBA. Industry insiders believe that the total value of this contract will reach US$1 billion. UA will provide equipment for NBA draft training camps starting in 2018 and become the chief partner of "Jr. NBA".
| above average | average | below average | |
| New York Knicks | Dallas Mavericks | Washington Wizards | Charlotte Hornets |
| Los Angeles Lakers | Toronto Raptors | Golden State Warriors | Denver Nuggets |
| Brooklyn Nets | Portland Trail Blazers | Cleveland Cavaliers | Philadelphia 76ers |
| Oklahoma City Thunder | Memphis Grizzlies | New Orleans Pelicans | Detroit Pistons |
| Chicago Bulls | Houston Rockets | San Antonio Spurs | Milwaukee Bucks |
| Orlando Magic | Phoenix Suns | Utah Jazz | Minnesota Timberwolves |
| Boston Celtics | Atlanta Hawks | Miami Heat | Sacramento Kings |
| Los Angeles Clippers | Indiana Pacers |
▲ NBA team sponsor income level ranking
NHL
Although Sponsorship revenue in the four major leagues Ranked at the bottom of the rankings, the past 2014-15 season is still worthy of celebration by NHL executives, because NHL sponsorship revenue reached a record high of 447 million U.S. dollars, an increase of 9.2% compared to the previous season.
▲2011-15 NHL total sponsorship revenue
The following seven newly added NHL league sponsors are: United Energy (Constellation), DraftKings, GoPro cameras, Kellogg's, Samsung (Samsung), SAP and Procter & Gamble. Among the most active sponsors, Reebok participated in all relevant sponsorship activities, followed by Enterprise rental company (80%) and car insurance company Geico (70%). Among the most active sponsor categories, fast food, automotive manufacturing and insurance ranked among the top three.
| North American Sponsor | American Sponsor | Canadian Sponsor |
| Advil Pharmaceuticals | AMP Energy Drinks | Canadian Tire |
| Bridgestone(Bridgestone) | Discover Credit Card | Diageo Wine (Diageo) 0 |
| Silver Bullet Beer (Coors Light) | Geico Cars Insurance | Hershey's |
| EA Sports | McDonald's | L'Oreal Men |
| Enterprise Car rental | Mondelez | |
| Gatorade | Cleaning | |
| Honda (Honda) | ScotiaBank | |
| Pepsi | Tim Hortons coffee chain | |
| Panini star card | Rogers communications | |
| Pepsi Cola | Visa | |
| Reebok |
▲NHL North American sponsors
Judging from the current trend, the NFL’s sponsorship revenue status among the four major leagues in North America is unshakable, and the NHL The audience is small, In recent years, ranking at the bottom has become a foregone conclusion, but the competition between MLB and NBA for the second position is still fierce. Although the MLB league is facing the problem of an aging audience, it is still loved by many sponsors. For the NBA, it may not be possible to reverse until the contract between Nike and UA comes into effect in 2018.
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