SHANGHAI, Jan. 20, 2022 /PRNewswire/ -- In order to actively expand the live entertainment business and promote local cultural exchanges, the international creative studio LINE FRIENDS recently reached a strategic cooperation with Xiangban Cultural Tourism, a pioneer in domestic cultural tourism investment and operation. . The latter's new leading brand of stylish camping lifestyle, Yelin Garden Camp, will create the first international cartoon IP cute camping village in Taicang, Jiangsu based on the globally popular LINE FRIENDS cartoon images and new story lines, creating a themed , an immersive, youthful, and international-style rural residence and resort complex, bringing creative leisure inspiration to Generation Z hipsters and young families.
In the post-epidemic era, camping culture has quietly emerged and gradually spread to the public, giving birth to the GLAMPING lifestyle. As an internet celebrity camping and cultural tourism brand incubated by Xiangban Cultural Tourism Group, Yelin Garden Camp integrates stylish camping lifestyle Based on nature, we create unique themed and diverse camping scenes, which are deeply loved by countless young people and families.
This cooperation is one of the important measures for LINE FRIENDS to implement the localization strategy in China. The creative creative team uses new story lines and creative designs to add all the classic characters such as Brown Bear, Coni Rabbit, and Sally to Shaxi Town Fragrance Tang Yingying Village carries out localized story line image innovation and strives to bring a refreshing offline experience to the vast number of Chinese fans.
The person in charge of the LINE FRIENDS project said: “The Yelin LINE FRIENDS camping village we cooperated with this time is the first step for the brand to embark on offline vacation projects. In the future, we will cooperate in depth with Xiangban to combine different styles and cultural characteristics to create a more local Characteristic and more diversified offline experience"
At the same time, Yelin LINE FRIENDS camping village Xiangtang Village, Shaxi Town, Taicang City is also of great significance. Under the new pattern of integrated development of the Yangtze River Delta, Taicang serves as "Jiangsu connecting with Shanghai" The urban development positioning of "an important hub and gateway city" has great market development potential. The overall project covers an area of 40 acres, and is built around pastoral features, suburban vacations, trendy cultural and creative activities, theme parks and other content to build . In addition, the project will also integrate rich business formats such as art and cultural creative blocks, multimedia light and shadow night tours, aesthetic experience restaurants, and research and education bases, presenting a themed resort, leisure and residence complex that integrates aesthetic creativity and interesting experiences.
The person in charge of Yelin Garden Camp said: "Tourism products that rely on traditional accommodation, catering, and entertainment projects have been difficult to stimulate sustainable user participation. The innovative integration of cultural industries will further promote the development of China's new cultural tourism consumption. This group The cooperation with LINE FRIENDS is the first themed immersive camping village created by introducing IP image, aiming to target more young people and families and bring a more diverse, more personalized and younger cultural and tourism experience."
Camping Village has been launched in Construction will start in September 2021, and the launch ceremony will be held in the first half of this year. Details of the project will be fully announced at that time, so stay tuned.
