At 10 p.m. on February 10, LINE FRIENDS’s last store in mainland China, the Chengdu store, closed. The store closure is required for the overall strategic adjustment starting in 2020.

At 10 pm on February 10, LINE FRIENDS’s last store in the Chinese mainland market, Chengdu store, closed. The store closure is required by the overall strategic adjustment starting in 2020.

In the future, LINE FRIENDS will continue to delve into the Chinese market and will focus more on re-retail layout, pop-up store activities and space-related theme licensing, with a view to expanding its relationship with China through a lighter offline model and close cooperation with local brands. The connection point for consumers.

Due to the changes in consumption habits brought about by the development of new consumerism in recent years, LINE FRIENDS has made a move to shift its retail focus to online. As an international creative studio, in order to make the IP itself more vital and further promote emotional connection, LINE FRIENDS will pay more attention to the development of digital assets with content as the core, create multi-platform scenario applications, and develop new digital IP Business format.

At the same time, LINE FRIENDS will develop offline experience spaces in multiple formats such as themed hotels, restaurants, small retail stores, and unmanned retail, providing fans with diversified interactive experiences such as themed exhibitions, pop-ups, and parties.