Mr. Tang ▲
text | Anonymous
picture | Internet
"Let's have a cup of coffee. I brought this from Taiwan. It tastes very good." Tang Yujin, chairman of Huaqing Group, who was wearing a pinstripe shirt and a black suit, looked elegant. Pianpian, he enthusiastically recommended his favorite coffee to the author.
"A cup of coffee every morning has become my habit. But my friends all know that I never drank coffee before, not because I couldn't stand the bitter taste of coffee, but because I was afraid of drinking coffee."
Tang Yujin is afraid that this will last ten years . However, it was not until two years ago that a doctor friend told him that drinking coffee is actually not a bad thing. One cup a day is actually very good for your health. It can not only prevent cardiovascular and cerebrovascular diseases, but also make you full of energy throughout the day.
Mr. Tang▲
"After listening to the advice of my doctor friend, I want to start drinking coffee. The reason I gave myself is: coffee is a global drink. Since I want to have a heart that can travel around the world, I must first get it. If you can't get used to a cup of coffee, what future can you create? "Tang Yujin said that in fact, the fear of drinking coffee is completely the result of psychological reminders of that bad experience. Once you take the initiative, you can accept it physically and mentally. Coffee, when you cross your heart, it will become delicious and there will be no insomnia reaction.
added his WeChat account before the interview. His WeChat account is Huaqing Group Tang Yujin (Tom Cruise). Photos of him "visiting here" in various villages flooded the screen. His job is travel, for many people , is a very enviable thing. But for Tom, a trip to Canada brought him a spiritual shock. What he has to do is to change the terminator of the traditional domestic tourism "come here". When domestic tourism becomes a " ticket economy " and a "market economy", tourism will become an indefinite future. Tang Yujin thinks that travel should be in-depth travel, a kind of slow life that leaves you here to spend as you please, making you want to come again next time. All he wants to do is be the finisher of "this is the end of it."
Mr. Tang ▲
The impact of ’s trip to Canada
Tang Yujin still remembers his trip to Canada, “That trip touched me very much. I really feel that there are many more trips we can take. There are a lot of things to do. "
That was Tang Yujin traveling with some of his classmates and old friends. They took a ferry in Victoria, Canada . While still in the waiting area, Tang Yujin was attracted by a shopping mall there. There are a lot of coffee bars, bars, and shopping malls with a full range of goods, and the prices of the goods are almost the same as the market prices. While he was waiting for the ship, he bought five stereos within an hour, spending a total of more than 10,000 yuan, which was not a lot among his friends. After boarding the ferry, it feels like boarding a moving "Yintai City" - entertainment centers, supermarkets, bars, and even snacks such as ice cream and hot dogs are very rich. Tang Yujin noticed that many people bought things to take home directly on the cruise ship, including gifts and daily necessities.
He couldn't help but compare the Canadian cruise trip with his domestic ski trip. There are only two hours to ski, and it takes an hour to queue. It’s the same hour of waiting. In Canada, you can drink coffee and choose products at normal prices in commercial shopping areas. Even if you don’t buy, browsing the exquisite shops is very pleasant, and you won’t feel bored at all waiting. .
Mr. Tang ▲
“But for an hour in China, you are faced with corn on the cob, dried tofu, and tea eggs. You can’t find a warm, comfortable and atmospheric cafe, or even a clean toilet. "It's difficult!" Tang Yujin said while shaking his head, "It's hard to survive this 'hard' hour, and the skiing time will soon pass, but we are still unfinished and want to stay in this white world for one more night. Looking for a comfortable hotel or B&B? Unfortunately, there is still none."
Tang Yujin feels that the current shopping environment in domestic scenic spots is too desolate, and ordinary people are often in "passive consumption" - they can only go to specific shopping malls to buy mobile phones, stereos and other products. Now, although the Internet has greatly facilitated our shopping demand, but you can’t spend casually when traveling.
On the other hand, the products purchased in domestic scenic spots are not good enough. In Canadian scenic spots, you can buy things that can be bought in ordinary shopping malls, such as Apple products. , all kinds of selected products. In domestic scenic spots, most of them are "Yiwu small commodities". It is definitely "overthinking" to buy a BOSS speaker. What is even more unacceptable is that the prices in the scenic spots are extremely high. Product prices. A bottle of mineral water costs 2 yuan outside the scenic area, but it costs 5 yuan or even 10 yuan in the scenic area. No one likes to be "cheated", but it is normal for domestic scenic spots to face unfriendly shopping. Due to the environment, unreasonable commodity prices in scenic spots, and rising entrance fees, not only can we not completely relax and forget about worldly worries, but we also have to worry about bringing our own mineral water and bread, saving everything as far as the eye can see. Trash thrown away by people with a sense of ethics. After finally getting through the crowds of people, I came to the legendary scenic spot. I wanted to take a photo, but I had to wait in line! I didn’t have the patience to take out a selfie with a smile and send it to my friends on Weibo. The circle has received many likes, and it feels like we have completed a mission, but the hard work and discomfort of traveling make us never want to go there again. This is what Chinese people have to accept "visiting here"
Mr. Tang ▲
Cheng. This tour ends here
"Tourism should not be a 'ticket economy', 'market economy' or 'a here tour'. Tourism should be an in-depth tour, a slow life that leaves you here to spend as you please. I want to come again next time. "What Tang Yujin wants Huaqing to do is to end the "visit here".
Mr. Tang ▲
The tourist attraction in Tang Yujin's imagination should not be a closed place, but an open mall. Have you ever seen it? Which shopping mall charges tickets? Which shopping center only sells "Yiwu small commodities"? In the same way, future tourist attractions will not be able to make money from tickets. The consumer products in the scenic spots will be very rich, and they will be sold at market prices. What Qing does is to be the designer, housekeeper and landlord of this kind of scenic spot. He wears many hats and is a full-process integrated tourism operator.
Starting from planning, Huaqing condenses the concepts and core themes according to the characteristics of the scenic spot. Carry out scenic spot planning; then Huaqing will take the planning plan to attract investment; enter the construction stage, Huaqing's EPC model begins; after the construction is completed, Huaqing will be responsible for the operation and management of the scenic spot.
This is Tang Yujin's vision for future tourism, which he calls it. It is a "whole-process tourism integrated operation" model (also known as "tourism EPC"), but there are no successful cases of this model in China. How can Tang Yujin take over this "porcelain job"
"'Tourism EPC' is not a fantasy? . "Tang Yujin explained. "EPC model" is a term in the construction industry, that is, Engineering, Procurement, Construction - the English abbreviation of "Design, Procurement, Construction", which is commonly referred to as general engineering contracting. Important features of the EPC model in design The design director is responsible for procurement and construction, and controls costs from the beginning of the design to achieve a balance between concept and cost. Now when the EPC model is applied to tourism, it not only speeds up the development, but also ensures quality and cost.
tangzong▲.
"Many people ask me that the 'EPC' model requires teams from all aspects. Can Huaqing afford it? I answered them with absolute certainty, absolutely. "Tang Yujin said, "'Cooperation' is the key, which is inseparable from the characteristics of Huaqing's operation. Huaqing is a platform company. Because we want to build ourselves into a full-process integrated operator, we are very willing to work hand in hand with excellent companies and teams. For example, we have our own B&B, but we do not rule out introducing boutique hotels from other brands into scenic spots in the future. "
Because of this open attitude and advanced ideas, Huaqing quickly gathered a group of capable people.Under the idea that "everyone is a business partner", they brought their own teams and quickly blossomed on the backbone of Huaqing. Based on Huaqing's platform, they do a good job in every aspect of the tourism industry, while at the same time making Huaqing's entire tourism ecological closed loop a virtuous cycle.
Mr. Tang ▲
At present, Huaqing Group has formed an architectural pattern with stars overlapping the moon. It not only has a long-standing architectural design institute, but also a vibrant tourism planning institute and commercial management company. In addition, it has a series of subsidiaries such as Zhejiang Tourism Investment Club and strategic cooperation with Bangshi Capital, Zero2IPO Capital, etc. Partners are working together around the Huaqing brand to build a "one-stop integrated tourism operator."
Mr. Tang ▲
transferred to and joined tourism from real estate
In 2002, with the joint efforts of Tang Yujin and his colleagues, Zhejiang TV Sports and Health Channel at that time set a new historical record of ranking fourth in the country in sports channel performance. After the construction of "1818 After "Golden Eye People's Livelihood Program", its ratings have been rising steadily. By 2006, the channel had accumulated revenue of up to 100 million. But Tang Yujin left at this time. Because I am not used to some institutional constraints, "I prefer to create and challenge. Only these can make my whole body full of strength."
In January 2010, Tang Yujin acquired Hangzhou Industrial Design Institute, a 30-year-old design company, engaged in professional design and planning of real estate, and achieved good economic benefits.
"There is no confusion at forty." This year, Tang Yujin turned 40 years old. For most people, this is an age when they have a house, a car, and enjoy the fruits of their life, but Tang Yujin's heart is still full of boyish enthusiasm. "Having accumulated 20 years of experience, I really want to make a new attempt to 'do it all in one battle.'" In the same year, his tourism development management (scenic spot management) company under the Huaqing Group was established. Later, it took him less than three years to create a brand new "Huaqing" company with tourism planning, planning, EPC, and scenic spot operations based on his "more than enough" ideas and Huaqing's own advantages. Huaqing” completed its transformation and transformation.
After the transformation, the new "Huaqing" takes the value mining, creation and price realization of tourism resources as its own responsibility, and has successively undertaken more than 1,000 various tourism planning and planning projects, including overall planning, regulatory detailed planning, and constructive detailed planning. There are many types of planning and scheme design. "Party A" includes world natural and cultural heritage, national historical and cultural cities, national scenic spots, national tourist resorts, national wetland parks and other types of tourist attractions...
soup Total ▲
combined beautiful countryside and beautiful life
"I hope that the tourist attractions we build should be full of sports spirit. Our tourism industry should have a positive outlook. Our ultimate mission is to create a group of people who pursue quality and pay attention to experience. High-quality tourists fall in love with our brand and services," said Tang Yujin.
In fact, Tang Yujin and the Huaqing Group he led did the same thing. Shouxian Valley was originally an old 3A scenic spot, famous for rafting, but it has declined in recent years. After Huaqing obtained the right to operate the scenic spot, it immediately made a theme positioning based on the existing resources of the scenic spot. They found that Shouxian Valley has cliffs, but the mountains are not too steep; there are rivers, but the flow speed is not fast, making it suitable for building a sports-themed scenic spot. Huaqing's tourism planning team makes full use of these characteristics to develop the scenic spots in depth in terms of time and space: not only is there cool rafting in summer, but there is also exciting winter rafting; you can camp and play orienteering on the mountain, and you don't have to walk down the mountain. Yes, let’s rappel off a cliff.
There is an ancient village before entering the valley. Huaqing will transform it into a hot spring B&B with various styles to echo the movement in the valley. The shopping mall concept that has been mentioned all the time will also be realized in Shouxian Valley - Huaqing will build a commercial area in the scenic spot, which will not only sell local specialties, but also all kinds of goods sold in general shopping malls, and the prices will also be high. It's similar to shopping malls outside. In addition, it will also attract well-known restaurants such as Grandma’s House and Blue Mountain Coffee to set up shop as supporting services for the scenic spot.In Tang Yujin's recent plan,
will also focus on Zhejiang, take "farmhouse" as the starting point, build on the construction of "beautiful countryside", and use the creation of mid-to-high-end homestay products as the method to complete Huaqing Group's " "Three Thousands" stage strategic goals.
"Three Thousands" is to use farmers' existing idle houses to complete the design of one thousand B&Bs, complete the renovation of one thousand B&Bs, and complete the introduction of owners of one thousand B&Bs. The aim is to explore the possibility of resource integration and industrial linkage, and use the mid-to-high-end product of "homestays" to lead some qualified "farmhouses" to complete product transformation and upgrading. At the same time, on this basis, the sales price of rural agricultural products where the B&B is located will be increased, the value of agricultural output will be increased, and more rural jobs will be created.
In addition to the "Three Thousands" project, the homestay projects in Qiandao Lake and Wuyi will also be fully launched in 2016. "My first step is to show the beautiful but unknown rural scenery in Zhejiang through a new way of homestays. And use homestays to retain guests, deepen the rural culture, and enhance the tourists' experience. "Tang Yujin said, we will take Zhejiang as the center and go to the whole country.
Final The author’s notes
engages in real estate, tourism, and focuses on scenic spots, rural areas and B&Bs. Although Tang Yujin has been running on the journey of his career, it is not difficult to see from his words and deeds that he is running. The motivation actually comes from a feeling called "nostalgia". This nostalgia comes from the countryside where he was born and raised, from the countryside where he ran and played as a child.
"You are not the first to ask me why I like B&Bs so much. Just like 'I miss my hometown tonight, and tomorrow is another year of frost on my temples', who can forget their roots." When Tang Yujin said this, his tone became Soft and slow. He said that he had been working and living in the city for a long time and could no longer return to rural life. However, his parents still stayed in the countryside, and his longing and concern became a knot in Tang Yujin's heart.
"The feeling of coming from the countryside is unforgettable for everyone, and everyone has an 'ambition' to get close to nature. Because of this feeling, I will pay more attention to it when building a 'tourism EPC' B&B. "
This is the sentiment that Tom and the author talked about the most. This kind of tourism sentiment will also promote the development of domestic tourism.
