Internet video guide: Dong Yanlei 's braised noodles, Yu Haoran's dance selfies, Yang Chaoyue 's koi character, Qin Niu Zhengwei's reading-style rap. Since the birth of the talent show 3.0, there have always been some contestants with strange Weird way out of the circle. It seems that what really attracts attention is no longer the extraordinary strength and rare talent, but the good looks and unexpected actions that can be favored by the camera.
Either because of the high salary in the entertainment industry, or because they like the feeling of being surrounded by stars, many people continue to hope to make a career in the entertainment industry. The talent show that came into being provides a large number of them with a stage to quickly prove themselves and an opportunity to quickly become famous.
The recently popular talent show " Youth With You 2", as the prologue of a well-known Internet idol talent show, once again successfully attracted a lot of attention and still aroused a lot of discussion. Under the many young and beautiful faces, what has been echoing in the minds of netizens for three days is a rather brainwashing lyric...
The light yellow dress dominates the screen, the advantages and turmoil after leaving the circle
html The latest one on March 27 After the episode of "Youth With You 2" aired, trainee Li Xining 's "light yellow dress, fluffy hair" caused a high response. Judging from the performance results, Li Xining was not very outstanding and could even be described as terrible. , but this magical "yellow long skirt" has become a widely circulated brainwashing song. Not only is the strength of the circle of friends overwhelming, Bilibili and Douyin and other platforms have also sent a large number of upgraded versions of ghost and animal videos. At the same time, It has attracted many celebrities and artists to imitate it.
Yu Shuxin, who is called "the next Yang Chaoyue", is also a well-deserved topical player. At that time, Yang Chaoyue almost won all the way in the "Produce 101" program. A gimmick of forwarding and getting good luck won her the Although there are also negative comments such as the program team's shady story, this unprecedented operation method has made Yang Chaoyue really popular. When it came to Yu Shuxin in "Youth With You 2", netizens said that it was Yang Chaoyue's familiar formula. Zhang Yujian teased her and said: "Yu Shuxin, I thought she could act in a sitcom to make herself popular, but I didn't expect 'Wow'" Fire".
The ways in which the contestants of "Youth With You 2" get out of the industry are all kinds of weird. Although just creating topics is not conducive to their long-term development, the talent show behind them has gained a lot of attention.
Compared with professional stage performances, scandals that touch the bottom line of social morality in public opinion, conflicts between contestants, contestants and mentors, mentors and mentors, and beautiful and pleasing faces can be the first to catch People's eyeballs, and create the highest traffic in the shortest time. Therefore, topics such as Shen Bing's withdrawal, Zhao Xiaotang evaluation Duan Xiaowei , Cai Xukun Lisa questioning Shen Jie's central position, and Cai Xukun's ears are red can quickly become hot searches. This is exactly the result the program team wanted.
It can be seen that it is easy for a talent show to become popular. As long as you continue to create weird content that can arouse public discussion during the competition, you can create the effect of detonating the topic of the show. The advantages brought by this effect are also obvious. For example, netizens have mixed reviews of Yu Shuxin herself. Those who like her praise her for being cute and interesting, while those who don't like her say she is artificial and unreal. However, her popularity is obvious to all, and even topics like "Yu Shuxin talks" have no actual content. It has become a hot search. Under her influence, powerful player Zhao Xiaotang also gained great exposure, and netizens also took up Dayu Haitang's CP with great interest.
However, as the effect of this kind of program continues to ferment, the disadvantages are also very obvious. Regarding the topics generated by the program, the program team can only play a guiding role at the beginning. The fermentation of public opinion caused by the topic later is beyond its control. Excessive manipulation will inevitably cause the performances of outstanding contestants in the program to be criticized in various ways. Weird content coverage.
According to incomplete statistics, "Youth With You 2" has no less than 70 hot searches, but very few of them actually discuss the players' strength and stage influence. The popularity continues to rise, but the reputation continues to decline. The program team's malicious editing has caused the players' There are many comments about his character being questioned, plagiarism and shady comments. Some netizens bluntly said that "Youth with You 2" is no longer a competitive program, but an entertainment variety show under a new package.
In this way, the talent show seems to have entered an infinite loop. Topics and traffic are driving the program's popularity, but it has also caused the industry effects that this type of program should produce to begin to stagnate or even regress.
Is there a balance between traffic and content?
"Youth with You 2" is not the first show to have this phenomenon. Earlier, there was "Produce 101" and so on. In recent years, there are also shows that have tried to change their reputation. But they tend to place the controversial points elsewhere.
For example, " Tomorrow's Son " is a program that hopes to create future music role models. The celebrity promoter Yang Mi invited in the first two seasons seems to be able to only give comments like "Your singing moved me", while in the third season Song Dandan, one of the star promoters, knows almost nothing about music. Even she herself said she didn’t understand why the program team invited her.
" Good Voice of China " has also emerged many excellent singers, such as Guan Zhe, Yao Beina, Golden Melody Award Best Female Singer Ji Xiaojun, etc., but they are probably created by the program team to attract popularity. The helpers who were invited left the stage without achieving very good results, while the champion of each season did not go smoothly on the road of music, and even faded out of the public eye. For this reason, news about the program team’s shady story is flying all over the place.
This kind of change did not achieve much results, and their ratings were not much higher than the programs before the change. Traffic attention and reputation of the program are still not a win-win situation. You cannot attack when you advance, and you cannot defend when you retreat. Perhaps only adhering to the golden mean can be a good medicine.
The Korean variety show "The Prisoner Is You" designed three types of characters in the show: Dumb and Dumb, a smart detective and a pistachio who coordinates team relations. The show needs Dumb and Dumb to attract attention and even make a reversal when necessary. It also needs smart detectives to successfully solve the case, and it also needs valuable team cohesion.
All three are indispensable factors, but too much stupidity and pistachio will lose the sense of suspense, and too much wisdom and talent will lead to no humor. The first issue of "The Prisoner Is You" only scored 7.9 , the coordination between the three is exactly what "The Prisoner Is You" needs to explore and strive for in the constant collision. Although there is still a certain gap in the ratings of the second season compared to other Korean dramas, it is also a reflection of continuous improvement.
Similarly, the new hope for talent shows is to coordinate the relationship between topics and word-of-mouth, and to take into account both excellent works and traffic marketing methods.
" this is hip-hop " is a rare classic with good traffic and reputation. Needless to say, Yi Yang Qianxi , Luo Zhixiang and others are extremely popular. The ordinary team members are also professional dancers. Their superb dancing skills and explosive scenes have won a lot of praise.
In addition, another major breakthrough in the talent show was brought by CCTV. Jobs once said that creating demand is more important than meeting demand. Before the launch of " China Central Radio and Television Station 2019 Host Competition ", almost no one thought of watching a talent show about hosts. However, after the show was broadcast, almost everyone The screen is full of positive comments such as "Fairy fighting", "The host is super humorous", " Dong Qing is knowledgeable", this is a rare success in a talent show.
In addition to showing superb professional abilities, the hosts also used humorous or serious language to outline a unique picture, depicting a side that is not usually seen on the stage, showing us maturity, The charm brought by the beauty itself, elegance and optimism, moisturizes things silently.
Not long ago, South Korea's "Produce 101" was confirmed to have fraud in the entire series of programs. As a result, the chief director was involved in lawsuits and even faced jail time. This incident has also sounded a warning to many idol talent shows of the same type in China. These eye-catching Internet memes may be able to meet the traffic effect that the program aims to achieve, but excessive pursuit of traffic will eventually be "failed by traffic" Backlash".
