In more than two months, the iPhone 14 series will be officially released, and the Pro version will receive a major upgrade, with major changes in appearance, imaging, and performance. Some analysts broke the news that because and apple are very optimistic about the sales of new phones, they believe that Chinese consumers will rush to buy them and the sales will be booming. They will take the opportunity to increase prices and require dealers to increase advance deposits.
Tianfeng International analyst Ming-Chi Kuo believes that iPhone13 is very popular in the Chinese market and has made an outstanding contribution to Apple's global performance growth. almost completely monopolizes the high-end price of 5K and above. Given that the current market is okay, Apple believes that the iPhone 14 series has stronger demand, so it requires Chinese dealers and retailers to pay the highest deposit ever to ensure stable supply without problems.
Through a survey of Chinese dealers, we found that everyone is optimistic about the prospects of the iPhone 14 series, and most are willing to pay a deposit that is twice as high as the iPhone 13 series. Parts suppliers estimate that iPhone shipments in 2014 will be around 90 million to 100 million units. Strong demand will reduce market concerns about the risk of order cuts for new models. Everyone believes that as long as they have enough goods in hand, they will not have to worry about selling. No matter how much you pay as a deposit, it’s worth it, and you’ll earn more later on.
The confidence of dealers is of course supported by data. According to the latest research report released by Stategy Aanlytics, during China’s 618 Online Shopping Festival, overall smartphone sales were 14 million units, a year-on-year decrease of 25%. Although overall sales fell by a quarter year-on-year, Apple's sales exceeded people's expectations. iPhone shipments reached 7 million units, accounting for about half of the overall share.
Apple is just a brand, and its sales volume is enough to challenge Huawei , Xiaomi , OPPO, vivo, Honor, Samsung , etc. from the entry level of 100 yuan to the high-end of 10,000 yuan. It is not an exaggeration to describe it as "seeking defeat alone". Focusing on high-end price points above 4K, Apple almost completely monopolizes the domestic market. Domestic brands are not enough to compete with them even if they stick together for warmth. This is Apple’s terrifying strength and the source of dealers’ confidence.
As a new revision, the iPhone 14 series has ushered in the biggest upgrade in the past five years. Analysts and dealers are naturally optimistic about the sales prospects. Among them, the iPhone 14 standard version has a small upgrade and can be regarded as a slightly improved version of the iPhone 13. It is mainly used to lower the price and increase the "low cost performance" gimmick. The addition of the iPhone 14 Plus (Max) is equivalent to an equal-proportion enlargement of the standard version. The hardware will not make too many adjustments to meet consumers' needs for larger screens.
iPhone 14Pro/ProMax has a huge upgrade. It adopts an “exclamation mark”-shaped hole-punch screen on the front, and the rear main camera is upgraded to a 48-megapixel sensor. The core is equipped with the genuine iterative A16 bionic chip. The above four models all have relatively good prospects, helping Apple to stabilize its position in the high-end market. There are no serious challengers for the time being, so Apple will definitely dominate the high-end mobile phone market again.
