On June 26, Korean media started a discussion on how the three major girl groups , JYP, will develop. Of course, all this is based on the renewal of TWICE, , and because TWICE’s top member , Lin Nayeon, , completed her solo debut, which also proves that JYP is willing to open up its personal resources, so TWICE's contract renewal is a high probability event. Since TWICE is still the top Korean girl group, ITZY and NMIXX are now in a very embarrassing situation, and ITZY's return this time is crucial.
ITZY has the TOP girl group TWICE before it, and the young junior girls NMIXX after it. It seems impossible for them to become the main girl group. If TWICE's dominance still exists, then the successor will definitely be NMIXX. This is not to say that ITZY The difference in strength is due to their age. After all, the average age of NMIXX is underage. It can only be said that the peak periods of ITZY and TWICE overlap too much.
Therefore, ITZY’s comeback performance is very important this time. Originally, they had no chance, but NMIXX gave ITZY a chance because their debut song was not successful. JYP’s girl groups have always reached their peak after their debut. NMIXX failed in their debut. The situation is quite surprising, but I don't have much confidence in ITZY's return. It's not that I look down on ITZY, but I think JYP will suppress ITZY.
In fact, when JYP asked ITZY to suddenly transform at its peak, the editor felt that ITZY was a tool. The situation at that time was very complicated. IZONE suddenly announced its disbandment, and ITZY immediately made a comeback. This is a matter of front and back, logically speaking This was a God-given opportunity for ITZY, because at that time, ITZY and IZONE were competing for the top five-generation girl group. When one disbanded and the other returned, this would have been the best time to become the top five-generation girl group. Unfortunately, ITZY failed to transform.
Of course, the editor does not think there is anything wrong with ITZY’s transformation work Mafia at that time, but Korean wave netizens obviously cannot accept it. However, this is not a big problem for ITZY. As long as the next comeback performance is good, they can reach the top. It is a pity that this At that time, JYP made another mistake, which was to let ITZY turn around and announce that its transformation had failed. Although the work "Loco" this time was excellent, everyone was too familiar with such works, so it failed again.
With ITZY’s two defeats, aespa, Ive, (G)I-DLE and STAYC are all catching up. The most important thing is that their junior sister group NMIXX has also made their debut, which means ITZY’s return next month will be decided Their fate is that if they succeed, they will retain the opportunity to compete with the junior sister groups. If they continue to lose, they will have to give up resources and market. This is the reality of Hallyu.
Compared with ITZY, TWICE and NMIXX are more confident. One has dominated the K-pop girl group for 6 years, and the other has just debuted less than half a year ago. Both of them can afford to lose and can afford to wait. Please forgive me. Frankly speaking, ITZY may have been an experimental group from the beginning. The time of their debut destined them to be difficult to succeed TWICE. Their existence was to experiment with the prospects of an all-Korean girl group, so NMIXX, a new all-Korean girl group, was born. , I hope ITZY’s return can shine and change fate against the odds.
