Internet TV Guide: iQiyi , Youku, Tencent Video , Mango TV recently disclosed their 2020 content strategy and released blockbuster variety show content slates and editing and broadcasting strategies.
The four major video websites still give priority to their own ace variety shows; most of the love observation programs that were popular in 2019 will return in 2020, and under this category, some new ones have been added. The subject matter is for observation; group idol talent show programs will still be carried out to the end in 2020; 2020 is the year of the Tokyo Olympics, and various platforms will also use this as a hot spot to produce some programs.
iQiyi 200+ content releases, five strategies to create high-quality content to lead trendy culture
Wang Xiaohui, iQiyi’s Chief Content Officer and President of Professional Content Business Group (PCG), recently announced iQiyi’s content strategy layout for the next year: 2020 Love Qiyi will continue to lead the trend of culture with five major strategies: heavy investment, new tracks, new mechanisms, new seasons, and sports burning. iQIYI has invested more than 20 billion yuan in six variety show tracks and five major drama tracks, as well as multiple content tracks such as sports and diversified vertical businesses, totaling more than 200 entertainment contents.
In terms of variety shows, large-scale variety shows have released titles such as " sings so beautifully ", "Qi Pa Shuo 6", " Youth with You 2", " Trend Partner ", "I am a Singer-Songwriter II", " Band's Summer 2" Program content lists such as " China's New Rap 2020" and "We Are the Champions". In terms of circle variety shows, they released "I am the Delivery Officer", "Little Foreign Teacher, Please Advice", "Hi Roommate 2", "Actor's Character 2", "I Want to Fall in Love Like an Idol Drama", " Unknown Dining Table " 》etc.
Youku will break through the three-dimensional circle in the future, and the four major tracks will focus on laying out variety show content
On November 11, the 2019 Youku Annual Private Conference with the theme of "Resonance·Breaking the Circle·Moving Forward" was held in Shanghai. Youku announced the future Content layout and strategy. Wang Jun, Vice President of Alibaba Entertainment’s Youku Content Business Department and Commercialization, announced Youku’s next content layout at the meeting, especially in terms of variety shows, emphasizing innovation as the core to create high-quality products and working with top directors to develop multiple new variety show tracks. And set up an exclusive track for ecological resonance content. In order to ensure better implementation of innovative content, Youku has joined hands with top companies and teams such as Canxing, Galaxy Cool Entertainment , as well as Youku's own variety show studio to protect variety show content.
Wang Jun, Vice President of Alibaba Entertainment Youku Content Business Department and Commercialization
General Manager of Youku Variety Center Zheng Wei said that in the past, content was still pursuing a large and comprehensive population size, but this is incompatible with the lives, circles, and social status of today's young people. The cultures didn't match. The culture of the future will be a three-dimensional circle, which will no longer focus on a single label, but will deepen social insights under the circle ecology, allowing circles to integrate and flow. From the perspective of "breaking through the three-dimensional circle", Youku Variety Show will focus on the four major tracks of "I Can! I Can", "Love Life's Little Luck", "Item War" and "Laughing in the Jianghu".
key self-made projects include "This!" It's Street Dance 3" " Boy's Name " "This! It’s Slam Dunk 3” and “This!” It's Iron Armor 2", "Hot-Blooded Jungle", "Youth Games", "Dear Is Online", "Plop Plop Restaurant", "Plop Plop Intern", "My Star Tutor", "Meet Another You", " you are my brother " " Live Alone", "Let's Fall in Love 2", "Crazy Comedy City", "Crazy Advertising", "Mars Intelligence Agency 5", "Flower Everything", "Happy Fairy", "There is a Fish Shop", "Huahua Taohua Shop", etc.
Lu Wei, Vice President of Canxing Production, introduced "This! It's Street Dance 3》
Hu Ming, co-founder and COO of Galaxy Cool Entertainment, brings "Crazy Comedy City"
Producer Yan Min brings a drama-style reality show "Be That Person"
At the same time, Youku will also launch "VS Champion" Variety shows such as "Xtreme Player", "I Am the Narrator" and "Hit the Future" support the Olympic Games. In addition, in terms of copyrighted variety shows, there are programs such as " Extreme Challenge 6", "Masked Singer Guess 5", "Running Man 4" and "Ace vs. Ace 5".
In addition, there will be a number of key humanities projects launched one after another, including "Nature's Intern" and "Who Designed the Universe?" "Childhood in a Foreign Country", "Who Covered My Youth", "Boat Tour", "Seeing the Future", "This World is Busy", "Sports Planet", etc.
Tencent Video unveiled its massive content layout to build a young, reliable, and trustworthy video platform
At the 2020 Tencent V Vision Conference, Han Zhijie, vice president of Tencent Video and senior vice president of Penguin Film and Television Han Zhijie pointed out that in 2020, Tencent Video will be the best in drama series The layout and strategy - new expression of tradition, accumulating new strength. The former refers to increasing new investment in top content, expanding new layouts in vertical fields, and establishing new standards that are in line with user value. The latter is looking for the next opportunity in areas such as new payment models, drama formats, and industry chain development.
The 2020 Tencent Video drama map will present a "Five Views Correct" drama list from five aspects: reality, love, history, justice, and world view. In terms of variety shows, Tencent Video will lay out the layout from three dimensions: "super IP", "rookie plus" and "needs of young elites", and launch corresponding content in a targeted manner based on the four major categories of needs: healing, growth, social relationships and high-energy competition. .
self-made variety shows, including " Creation Camp 2020", " Tomorrow's Son " Season 4, " Serious Gaga Guys ", "Tucao Conference" Season 4, " Actors Please Take Your Place " and "Deyun for Laughter" Society" "Heart-beating Offer" "Autumn of the Eleventh Boy - Explosive Rhapsody" "I Want to Live Alone" "The Air Suddenly Quiet" "Hot Us" "Code Name K Project" " Super Change Change " "I Who is it?" "Where Are the Fashionable Human Beings", "Little Time", "Extraordinary Creation Society" and "Me+".
will also launch " Supernova National Games " Season 2, " Adventures in Life " Season 2, " Forgettable Restaurant " Season 2, " Happy Trio " Season 2, " Me" "With My Agent " Season 2, "Rampage 20-Take You to My House", " I Want to Play Basketball " Season 2, " Extreme Youth " Season 2, "Heartbeat Signal" Season 3, "A Good Book" Season 3, "Talk Show" Season 3, "Please Help the Refrigerator" Season 6.
copyrighted variety shows, including "Run" Season 4, " Chinese Restaurant " Season 4, " Ace vs. Ace " Season 5, and " Extreme Challenge " Season 6. In addition, the documentary will also launch the second season of " flavor human ", the third season of " breakfast China ", the second season of "It's Bread, It's Air, It's a Miracle", "Boiling Bar Hot Pot" and " Ours". Inspur ", " Storm of Warring States: Kingdoms ", "Dunhuang", "Seven Worlds and One Planet", "The Mysterious Life of Children", "Real Growth", "My Diary of Studying in the United States" and "Pet Talk".
Mango TV continues to break the boundaries of radio and television and promotes self-made variety shows
On October 31, the 2020 Mango TV investment resource conference kicked off in Shanghai. Cai Huaijun, general manager of Mango Super Media and president of Mango TV, pointed out: As a responsible and responsible person, As a responsible platform, Mango TV insists on "no cheating", "no following" and "no self-promotion", adheres to core values, and achieves win-win results with partners. At the event site, five major sections of self-made variety shows, copyrighted variety shows, gala parties, film and television dramas, and animation for children were all unveiled.
Mango TV also released a list of variety shows for next year, including " Star Detective 6", "Escape Room 2", "Why Are You So Good-Looking 2", " Wonderful Little Forest ", " Little Chasing Ball " and " 21 Days Before Marriage " " Xiao Cong Show " " friends, please listen to " "Sisters Riding the Wind and Waves" "Women's Secret Garden" "Full-time College Entrance Examination" "Youth Chorus" " Our Band " "Listen Up " (also known as "Rhythm Speaker") and so on.
The content of the article is integrated from: Media Internal Reference—Fingertip Variety Show List, Entertainment Business Observation
