For related content, please click: Is private storage space mini-storage a good investment target (Part 1)? ! Art: In short, I would like to share with you that the potential of Taiwan’s mini-storage market is huge. Because there were more than 600 in Hong Kong in 2013, how many

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Because there were more than 600 hotels in Hong Kong in 2013, how many are there now? There are still more than 600 rooms now. Why doesn't

Hong Kong continue to increase? In fact, the number of properties in Hong Kong once increased to more than 800 in the past two years, which is equivalent to almost saturation. Why did the number suddenly drop by more than 200?

In Hong Kong last year, a fire broke out in a mini-storage and killed two firefighters. Because of this, the regulations on mini-storages in Hong Kong have become very, very strict. Because the entire regulations have become stricter, Many of their businesses with relatively poor cost structures cannot continue to operate, or there is simply no way to manufacture some public security or fire safety equipment in their area, and those places basically cannot continue to operate.

Hong Kong later closed down more than 200 units. Let’s look at the data and use a very simple way to evaluate whether your city’s mini warehouses are saturated. We will use a per capita square meter perspective. look.

I took out the floor area and population of all the mini-storages in Hong Kong and calculated a data. By dividing the floor area by the population, I can get a data called square meters per capita.

The per capita square meter in Hong Kong is about 0.1 square meters, but if you look back at Taiwan, the entire Taiwan market currently has more than 100 warehouses, and Taipei City has about 68 warehouses. Taking Taipei as an example, the average square meter per capita is only 0.002 square meters. So if you look at this number, you can see that there is actually a lot of space in the middle. So I believe that there is still a lot of space in Taipei City that can continue to grow. Expand the point.

This is a development process in Hong Kong and Taiwan. Hong Kong began to develop explosively from about 2007 to 2008. It suddenly grew from about 70 or 80 to nearly 500 or 600. However, Hong Kong began to have The mini warehouse was around 1999.

In other words, this industry needs about 7 to 8 years of market education, and talents in this area will slowly become accustomed to using a relatively advanced service model such as mini warehouses.

Taiwan probably introduced the first one in 2009, so I believe that Taiwan will start to enter a rapid growth period in about 8 or 9 years.

should be regarded as a mature period of rapid growth for mini warehouses. It is because of this relationship that there are quite a lot of foreign businessmen. There are also some large groups in Taiwan that are now entering this field. I know that there are many Taiwanese companies like ZTE Security. , Shin Kong Security, PetroChina, and Taiwan’s post office are all evaluating the feasibility of this mini warehouse, as foreign businessmen from Hong Kong and Singapore come to Taiwan.

Overview of the current market in Taiwan:

Currently, the largest operator in Taiwan is probably Moore Space. There are currently about 38 stores, and they are currently number one. The second place is Shuduoyi. He is an operator in Singapore. There are currently about 17 stores in Taiwan. The third one is called Chuhuiyi, which is a listed company in Hong Kong. It basically has more than 100 warehouses in China, Hong Kong, Singapore and Taiwan.

In addition, many people in this industry in Taiwan are self-owned properties. For example, we just saw the My storage home in the picture. Many Taiwanese owners are now starting to make investments in this area because Taiwan’s rental prices are very low. Let me tell you, their real estate business has not been so prosperous in the past two years, so many real estate properties are idle.

is in a state of empty houses, so they will use these as mini warehouses, but its converted return rate is about three to four times the original rent, so if there is a place, its original rent is assumed to be RMB 20,000. Money, if I can turn it into a mini warehouse that is fully rented, it may be able to achieve a rate of return of RMB 60,000 to RMB 70,000, which is relatively an attractive investment.

But I just mentioned an important point. Its barriers to entry are not high. So as an entrepreneur who is neither a foreign businessman nor a large venture capital investor, how can we create a different and differentiated competitive advantage? ?

This is the current form of operation of the general mini storage industry. Their customer base may be divided into the home users I just mentioned to store some household sundries, seasonal clothes, or some things for children at home, etc. , some will be rented to commercial customers to store inventory, or to be used as small offices.

The other one is a market that our operators in Taiwan are very focused on. They think this is a critical need, because every year as long as you move or have a home to decorate, you need to find a place to put the furniture, so there are also people who specialize in For this aspect, the cabinets they provide are relatively large, for everyone to put mattresses and furniture.

But after I observed this market later, it was actually relatively difficult for me to compete with them in these areas.

So I found that there is an industry in Taiwan that has developed very, very fast in recent years. I believe this phenomenon should be the same in mainland China, because the world can be said to be an era of e-commerce in the past few years, with many physical trades. Physical stores cannot withstand the wave of e-commerce in recent years and are closing down stores one after another.

Many shops on the main roads in Taiwan are now almost closed because everyone has shifted their business models to online again and is developing e-commerce, online auctions, and online shopping.

There are new online sellers added every year. The so-called online sellers here may not be doing a big online auction, but they must have a facebook to do a small online auction. Using micro-business to do a small online auction business can be counted. , or he uses live broadcasts to sell things on some live broadcast channels, these are all counted.

There are nearly 20,000 new people in Taiwan every year. The output value caused by such a large number of online auction operators is very large, so if we look at his statistics, the output value of B2C and C2C in Taiwan has reached about NT$1.1 trillion. It is equivalent to more than 200 billion yuan, and it is growing at a high-speed compound annual growth rate of 10 to 12% every year.

Many industries in Taiwan have basically experienced negative growth rates in the past few years. It is very impressive to be able to maintain the growth rate without declining. However, the e-commerce and online photography industries are developing at a high speed with double-digit growth every year.

But in the process of developing these e-commerce companies, we have observed that these small sellers and these small e-commerce companies have a dilemma.

Because the things sold are all the same, our company currently receives a lot of online auction customers, many of whom purchase from Taobao and Alibaba . Everyone purchases here and gets the In fact, the products are very homogeneous. It was not easy to open a Taobao account in Taiwan a few years ago, so many of them still have to apply.

The second dilemma is that for many of these online photographers, they may be doing it alone, or they may start a business with their friends. Many of them are office workers. Because their salaries have not increased and their salaries are not enough, they have to sleep. He works part-time as a small online photographer. He may work during the day, and then go home at night to start a live broadcast, answer customer questions and sell things, or use WeChat to do a small promotion like this, and then ship, package and pick up by himself. Go to the post office or supermarket to send goods.

But when you have to do so many things by yourself, the efficiency is actually very low. For this reason and many are individual entrepreneurs, they are small sellers who have very limited funds and no funds. Do extra marketing and other publicity, so although many people are doing online shooting in Taiwan, the elimination rate is actually very high. The success rate of online shooting is less than 5%, and more than 95% of them will fail after one year. Put it away.

Among them, in the past four years of our company, I have also seen a lot of small sellers who have closed down. When I first came in, I was enthusiastic and happy to rent the small cabinet, and then brought the goods in. In the end, I saw him pass three Months, and not many have been sold after half a year, so the failure rate is relatively high.

So later we thought about our segmentation in the market. In fact, we can have a very big gap to do. We can target these small sellers and provide these micro e-commerce customers with a 3PL. So-called third-party logistics.

We use these warehouses in urban areas to help them outsource shipments, so merchants like them can put their goods outside our small warehouses. If they want to ship or consign, they only need to give me the order

I have mentioned to you that our locations are all in urban areas, near very lively and bustling MRT stations. Therefore, our locations can also achieve what is now a popular term called 2O. This is a wonderful phenomenon. .

takes advantage of a mini warehouse like ours in the urban area. Business operators began to use our space to become an offline focus. The offline one is a place for product inspection, or an offline trial point, just like He opened an offline store.

But there is a huge difference between the cost of renting a warehouse and the actual cost of opening a store. The cost difference can be at least ten to twenty times a year, but when your offline store no longer needs to be as good as before The store is just for sales. It only needs a space of about two square meters, and our staff will help you introduce it to the customers. If customers want to come to taste and experience such an environment, they can It can help them get a list of customers, and can also help these customers achieve offline sales, and help the company close the distance between them and customers.

After all, I don’t know much about mainland China. Perhaps many professional real estate investors or are familiar with local industry analysis can then see if there are any cities that are actually very suitable for the development of mini warehouses. Or you can add the new profit model we mentioned in the private storage space. We are no longer just storage, we have even become the shipping center, logistics center or marketing center of these e-commerce companies.

Throughout Asia, some large e-commerce groups have gone to Southeast Asia to plant their flags. The infrastructure in Southeast Asia is far behind that of Taiwan, so perhaps the industry may have a different deformation and development there. , due to their backwardness, their way of picking up goods like this is actually very, very inconvenient. Their local logistics and pickup are actually imperfect, so the mini warehouse has this development form.

shares with you today, I think mini warehouse can actually be an effective solution for e-commerce to a certain extent or in this last part.

or above, the explanation is complete!