Source: People's Daily Online - Anhui Channel
Peach farmers picking peaches. Photo courtesy of Xiangdao Township, Feidong County
It’s the season when peaches are ripe again. On the morning of May 31, Feidong "Xiang" peach officially signed a strategic cooperation agreement with Fresh Legend, Baidu Hejia Kang, and SF Express. They worked together offline and online to start a sweet sales battle for Feidong "Xiang" peach and continue to wipe out the sales. Promote the "Feidong Xiangtao" brand.
"We have carried out in-depth and diversified cooperation with local governments in the fields of peach sales, sorting, distribution and services. In addition to providing high-quality logistics services to peach farmers, we also conduct production and sales docking. On the 'SF Xiaodangjia' platform Launching online sales has boosted the sales of Feidong's Xiang' peaches," said Li Xiaodong, head of SF Express's Anhui district specialty business.
"They have set up the collection point in Taoyuan to facilitate peach farmers to deliver goods. At the same time, they have arranged special personnel to collect the goods and carry out cold chain transportation throughout the process to ensure that citizens can eat the freshest 'ring' peaches. Today, they are delivering the orders for the early flash sale. Over 1,000 orders have been shipped," said Zou Xuan, member of the Xiangdao Township Party Committee in Feidong County, happily.
Walking into the lush peach orchard of 10,000 acres in Xiangdao Township, Feidong County, the red peaches are smiling on the branches, the pure peach fragrance is coming, and the faces of the peach farmers are blooming with joy. "My family has contracted more than 700 acres of peach orchards. Now we can pick more than 10,000 kilograms of peaches every day. During the peak season, we can pick more than 30,000 kilograms of peaches every day. It is expected that the net income this year will be nearly 1.4 million yuan." Peach farmer Guo Lishe could not hide his inner joy.
It is understood that Feidong's "Xiang" peach planting area reaches 12,000 acres, involving nearly 20 varieties of four major categories: hairy peaches, nectarines, honey peaches, and sweet yellow peaches. The annual output is about 18,000 tons, and the annual output value exceeds 60 million yuan. Adopting a company + farmer model, the peach orchard is subcontracted to farmers for planting, creating employment for more than 2,000 surrounding farmers. It has become a leading industry in local rural revitalization and is in the process of applying for national famous, new and high-quality agricultural products.
Strolling through Taoyuan, there are cement roads extending in all directions, box trucks happily shuttle back and forth, and the red "peach" mountains reflect the smiling faces of peach farmers, creating a happy scene. "Due to less rain, the taste of yellow peaches this year is better than in previous years, and the price is also the highest in the past 20 years. The wholesale price is about 6 yuan per catty." Shi Xinrong, a regular merchant from Zhejiang, said. He will stay here for two months and buy about 10,000 kilograms of yellow peaches every day.
"Thanks to the government, we can make money right at home." Peach farmer Tang Qi said with emotion. The popularity of "Xing" peach is inseparable from the strong support of the local government. We invested nearly 5 million yuan to build 70 kilometers of gravel roads, built 10 new cold storages, held a peach blossom festival, registered the "Xiang" peach trademark, and invited sellers... One by one, one after another, we not only opened up the The last mile of "Xiang" peach sales has brought the relationship between cadres and the masses closer, adding to the confidence and confidence of Xiang's leaders to get rich. (Peng Hongling)
