According to Ideal Life Lab news, on November 18, local time, Unilever announced the sale of its global tea business to private equity firm CVC Capital Partners Fund VIII for a total transaction price of 4.5 billion euros. The transaction currently requires regulatory approval an

2024/05/0518:40:33 hotcomm 1830

Ideal Life Laboratory news, on November 18, local time, Unilever announced the sale of its global tea business (Unilever’s tea business belongs to a company called ekaterra) to private equity company CVC Capital Partners Fund VIII (one of CVC's private equity funds) has a total transaction price of 4.5 billion euros (approximately RMB 32.5 billion). The transaction currently requires regulatory approval. If successful, the transaction will be completed in the second half of 2022.

ekaterra has 34 brands, including the familiar Lipton (Lipton), as well as TAZO, Brooke Bond, T2, Pukka, PG Tips, etc. As the world's largest tea company, Unilever's tea business has a history of more than 150 years. This transaction means that Unilever will divest this title.

According to Unilever's plan, the company will focus on healthy food (such as plant-based food) and beauty fields in the future. And divesting the tea business, which is growing slowly, is a decision to cash out. Although

is "growing slowly," Lipton still occupies a major market share in many markets, including China. Lipton currently has more than 200 products in China and sells about 2 billion cups of tea every year.

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