In the past few days, the top 500 fast-moving consumer goods company Unilever has launched its 2022 campus recruitment project.
As far as Qing Qingjun from "Qingqing Bay Job Search" knows, U's management trainee program is basically unlimited in majors, with a starting salary of over 10,000, and is recognized as a relatively "genuine" management trainee program.
The reason is that the training system for management trainees was "invented" by some well-known foreign fast-moving consumer goods companies and manufacturing companies, and gradually became popular, becoming a must-have option for many companies in school recruitment.
With today's development, it is undeniable that the current management trainees in most companies are "in name only" and are just a gimmick for school recruitment, and there is no guarantee for subsequent training.
Therefore, if you want to choose a more reliable management training program, top 500 fast-moving consumer goods companies such as U Home and P&G are a good choice because they have a long history and a relatively complete training mechanism.
However, having said that, the work pressure in fast-moving consumer goods companies is still relatively high, there is a lot of overtime, and competition in the industry is fierce, and the overall career prospects are not what they used to be.
In order to let everyone have an in-depth understanding of FMCG companies, today, Qing Qingjun from "Qingqing Bay Job Search" will talk to you about Unilever and their campus recruitment project. It should be pointed out that I have written related job search guidance articles before. For students who want to review, please click:
Unilever recruits interns. The official announcement is that those with outstanding performance can directly take the Pearson offer
Unilever recruits management training What positions are available for the 2021 campus recruitment? What are the key points for applying?
Full analysis of U home-school recruitment positions
As far as Qing Qingjun knows from “Qingqingwan Job Search” (WeChat public account ID: qqwjob), the departments recruited by U home school this time include the R&D department, water and air health element category, customer development department, AHC-marketing department, marketing department, finance department, catering planning, human resources, supply chain department.
Let’s talk about the marketing department first.
The marketing department is generally the core department of FMCG companies. Because FMCG products have low technical thresholds, high degree of homogeneity, and fierce competition, companies need to build “brands” to differentiate themselves from other products and cultivate user loyalty. The marketing department is the department that operates the "brand".
After the marketing management trainee joins the company, he starts as an "assistant brand manager".
Staff in the marketing department are responsible for the company's product strategy, innovation and development. They not only need to do boring data analysis to demonstrate the possibility of product launch, but also need to do innovative and interesting market activities to make the products sell more and more. good.
In short, the marketing department is like the general staff of the army, and its importance is self-evident. Every year, U’s marketing department manages trainees, which is also the most competitive school recruitment department.
It should be noted that in addition to the "Marketing Department", the department recruited by the school this time also has a "AHC-Marketing Department".
This "AHC" (Kechen) is a skin care brand that U family acquired before. The "AHC-Marketing Department" is responsible for the marketing work of this brand.
If you are interested in skin care and beauty, you can try this position.
Then let’s talk about the customer development department.
As far as "Qingqingwan Job Search" Qingqingjun knows, U's customer development department mainly consists of key customer group, category and channel development department, customer marketing department, beauty and personal care channel, national sales operation department and regional sales group. constitute.
In the final analysis, the customer development department mainly does sales. However, the sales of FMCG companies are not directly to consumers, but to various dealers and wholesalers (channels).For example, staff in the customer development department not only have to deal with large national supermarket chains, but also have good relationships with mom-and-pop shop owners on the street to help them sell their products better.
In addition to breaking through offline channels, now that e-commerce is prevalent, staff in this department must also actively expand online channels.
Therefore, an analogy is that the customer development department is similar to the army in an army, doing "point-to-point" breakthrough work. More and better sales channels, of course, mean products can sell better.
also has a "diet planning" position.
This position is mainly responsible for maintaining the brand of U's cooking seasonings. This position will deal with some fast food chains, hotels, independent restaurants, etc. in the catering industry. If you are interested in food and catering, this position may be more suitable for you.
Additionally, there is a "Supply Chain Department" position.
The direction of supply chain production and manufacturing mainly covers production systems such as manufacturing, process engineering, quality control, production planning and manufacturing excellence. It reduces production costs, improves manufacturing processes, increases production efficiency and builds better world-class factories through efficient use of resources.
The non-production and manufacturing direction of the supply chain mainly involves planning, logistics, customer service, procurement, quality, etc. It delivers products to customers on time through accurate planning and forecasting, professional customer service, and efficient and timely distribution. This job aims to reduce supply chain costs and improve resource utilization.
Interpretation of U Family’s 2022 Campus Recruitment Project
Qingqing Jun from “Qingqing Bay Job Search” understands that this U Family campus recruitment mainly includes online application, online assessment (need to be completed within 7 days after receiving the link), video interview, and evaluation center.
In order to make it easier for everyone to apply, I have sorted out the 2021 autumn recruitment situation for your reference:
Online application:
Generally it will not involve professional questions, most of them are related to your own situation. The open question is similar to P&G's eight major questions. You can use STAR Rule to answer.
online test:
requires everyone to complete 4 text questions within 45 minutes. It needs to be completed at one time and cannot be interrupted. You can answer in simplified Chinese, or you can answer by voice, and the system will automatically convert it into text.
The assessment is not conducted and does not involve professional knowledge. It is mainly used to let U users understand your cognitive characteristics, thinking level, and comprehensive understanding ability. Most of them are in the form of P&G's Eight Questions.
Problems that some students have encountered include:
During study or internship, completing a task with high quality and gaining high recognition from others.
describes an experience in an internship or work that required a change of thinking to complete a task. Why should it be changed? What results were achieved?
describes a conflict that occurred during work or internship. How did you resolve the conflict and make the work proceed smoothly?
Describe your experience of quickly acquiring a skill. How did you acquire it quickly? What effect was achieved?
Your most successful/failed learning or practical experience;
Your personal strengths;
Which Unilever brand do you like best? what is the reason?
Your most unforgettable experience;
Your experience of completing a difficult thing.
Video interview:
This video interview uses a wireless remote interview system. It has two interview channels: online independent video interview and appointment interview system.
Among them, "online independent video interview" means reading the interview questions, recording a video answering the questions, and then uploading the video.
The total duration of the video interview is 30 minutes. There are three questions in total, and the answer time for each question shall not exceed 5 minutes. Chinese questions, answer in Chinese. English questions, answer in English.
Another "appointment interview system" is that students who receive the appointment interview system on WeChat can register and actively reserve an interview time for online one-on-one real-time interviews.
The process of "appointment interview" is also very simple. After completing the registration appointment with your mobile phone, enter the online interview "room" 10 minutes in advance, and there will be a live online interview with a U interviewer.
According to Qing Qingjun of "Qingqing Bay Job Search", there is no difference between the interview channels of "online independent video interview" and "appointment interview system", but in terms of form, the former has already set the questions and recorded the video himself; the latter is The interviewer is just asking questions from a real person.
As for specific interview questions, some students encountered very common questions such as why Unilever and why they applied for this department; others were asked about specific business case analysis or specific work situation questions.
Assessment Center (AC) interview:
Generally, the AC interview at U-school provides dozens of pages of English materials, and then solves related problems based on the materials. The case problem that some students encountered in the past was about the introduction and promotion of new products.
Finally, I wish everyone success in applying!
