As residents’ income levels continue to increase, people’s consumption needs have gradually shown a diversified trend. Cross-border e-commerce, as an emerging shopping method, has developed rapidly in recent years. Data from iiMedia Research shows that the transaction scale of the import cross-border e-commerce market has continued to rise since 2013. The transaction scale reached 2.64 trillion yuan in 2019 and is expected to exceed 3 trillion yuan in 2021.
According to Tianyancha, Beijing Space Transformation Technology Co., Ltd., a wholly-owned subsidiary of Bytedance, has applied for the relevant trademark of "Fuxiang Overseas Purchase" in June this year and is awaiting review; on November 15, "Regional Comprehensive The formal signing of the Economic Partnership Agreement (RCEP) has also promoted the vigorous development of cross-border e-commerce to a certain extent. It can be seen that cross-border e-commerce has now become a market that many companies are competing for.
With the development and growth of the cross-border e-commerce industry, the demand for cross-border e-commerce supply chain services has also increased. Despite the short-term impact of this year's epidemic, the development prospects of the cross-border e-commerce market are still promising under the long-term trend of economic recovery and consumption upgrading. As a result, iiMedia Research released the "2020H1 Global and China Cross-border E-commerce Operation Data and Typical Enterprise Analysis Research Report". The report analyzes the operation data and enterprise cases of China's two major cross-border e-commerce categories: B2B and B2C, and Research on users’ cross-border e-commerce shopping behavior and analyze the current situation of China’s cross-border e-commerce industry. The report also pays attention to areas with rapid development of cross-border e-commerce such as Southeast Asia and Latin America. By summarizing the overall global situation, it predicts the development trend of China's cross-border e-commerce in 2020-2021.
The brands/enterprises/cases involved in this report include: Dunhuang.com , Alibaba International, Koala Online Shopping, Xiaohongshu , shoppe, MercadoLibre, Aomian, JD Global Shopping, AliExpress , Tencent , Ant Financial, lazada, Suning International, Jingdong International, Dolphin Home, KK Pavilion , Princess and the Pea , Yangquan, Tmall International , Haidun Global.
The following is an excerpt from the core content of the report
The driving factors for the development of China’s cross-border e-commerce in 2020H1: favorable policies
The outbreak of the new crown epidemic overseas has caused the traditional foreign trade industry to suffer heavy losses in the "late spring cold". Under this circumstance, the new cross-border e-commerce format has given full play to its own advantages and helped the foreign trade industry move forward. Since February, government departments from the central to local governments have continuously introduced new policies to take advantage of the epidemic to increase policy support for the cross-border e-commerce industry and help small and medium-sized foreign trade companies enter the fast lane of development.
2020H1 China's major cross-border e-commerce platform financing data analysis
2020H1 China's cross-border e-commerce industry chain analysis
2020H1 China's cross-border e-commerce import and export total retail value data analysis
The data shows that, From 2015 to 2019, China’s cross-border electricity The total retail value of import and export continued to expand. In 2019, China's cross-border e-commerce retail import and export value continued to rise, reaching 186.21 billion yuan, an increase of 38.3% over the previous year. iiMedia Consulting analysts believe that due to the impact of the new crown epidemic, the cross-border e-commerce industry will be greatly impacted in 2020, and the total value of China's cross-border e-commerce retail import and export has decreased compared with the previous year.
Analysis of the structure of China's cross-border e-commerce retail import and export in 2020H1
From the perspective of the total value structure of cross-border e-commerce retail import and export, from 2017 to 2019, the proportion of the total value of retail imported goods continued to decrease, while the total value of retail export goods The proportion increased accordingly. iiMedia Consulting analysts believe that in the context of significantly improved international competitiveness, China's cross-border e-commerce export brand building has achieved remarkable results, and more and more Chinese products are "going global" and exported to countries around the world through e-commerce platforms.
2020Q1 China cross-border e-commerce users purchase data analysis
iiMedia Research (iiMedia Research) data shows that in 2020Q1 China’s cross-border e-commerce users prefer to purchase food and beverages (57.1%), toiletries (50.6%) and nutritional health care (36.4%) and other products.
The impact of the epidemic on the development of China's cross-border e-commerce in 2020 (1)
Affected by the new crown epidemic, China's foreign trade development faces severe challenges. Data show that in RMB terms, China's imports fell by 2.40% from January to February 2020, and exports were even more serious, falling by 15.90%. iiMedia Consulting analysts believe that the spread of the epidemic around the world has had a huge impact on the global economy and trade. Under this situation, cross-border e-commerce export companies generally face the cancellation or postponement of existing orders, difficulties in signing new orders, and difficulties in logistics and transportation. Smoothness and many other problems.
The development trend of China’s cross-border e-commerce market in 2020: branding
With the improvement of the income level of Chinese residents and the improvement of national consumption levels, the focus of cross-border e-commerce products is no longer the international price difference in the past. It’s about product quality and brand. In the era of Industry 4.0, new technologies such as the Internet of Things and intelligence have transformed the manufacturing industry into an intelligent one. Supply-side production is determined by the demand side. The upgrading of national consumption has caused the development of cross-border e-commerce to become refined and vertical to meet the needs of the industry. consumers’ individual needs.
In addition, consumers who pay attention to quality are paying more and more attention to brands. Leading brands in some categories have established brand influence among consumers through various marketing strategies. The focus of competition in the cross-border e-commerce market has changed from The past copycat and unbranded products have turned into brand competition. Small but beautiful brands will have an important position in cross-border e-commerce competition.
The above is an interpretation of part of the content of the "2020H1 Global and China Cross-border E-commerce Operation Data and Typical Enterprise Analysis Research Report".
The following is an excerpt from the report catalog
Report catalog
Chapter 1 Analysis of driving factors for the development of China's cross-border e-commerce in H1 2020
1-1 2020H1 China's cross-border e-commerce development driving factors: favorable policies
1-2 2020H1 China's cross-border e-commerce Driving factors for business development: Total import and export value
1-5 Driving factors for the development of China's cross-border e-commerce in 2020H1: New technology empowerment
Chapter 2 Analysis of core factors for the development of China's cross-border e-commerce in 2020H1
2-1 2020H1 China's cross-border e-commerce Analysis of total import and export retail value data
2-6 Analysis of China's cross-border e-commerce retail import countries/regions in 2020H1
2-11-1 Analysis of financing data of China's major cross-border e-commerce platforms in 2020H1
2-11-3 China in 2019 Cross-border e-commerce platform market structure
2-11-4 2020H1 China cross-border e-commerce platform online word-of-mouth data analysis
Chapter 3 2020H1 China cross-border e-commerce segment core data analysis
3-1 2020H1 China cross-border e-commerce Commercial industry chain analysis
3-3-1 2020H1 China cross-border e-commerce B2B transaction scale data analysis
3-3-2 Cross-border e-commerce platform typical enterprise analysis: Dunhuang Net (1)
3-3-6 Cross-border Analysis of typical enterprises on e-commerce platforms: Alibaba International (1)
3-4 2020H1 China cross-border B2C core data analysis
3-4-1 2020H1 China cross-border e-commerce market B2C transaction scale analysis
3-4-2 Cross-border Analysis of typical enterprises on e-commerce platforms: Kaola Overseas Shopping (1)
3-4-6 Analysis of typical enterprises on cross-border e-commerce platforms: Xiaohongshu (1)
Chapter 4 2020H1 China’s cross-border e-commerce development consumer behavior data Analysis
4-1 2020H1 China cross-border e-commerce consumer portrait data monitoring
4-5 Analysis of 2020Q1 Chinese cross-border e-commerce users' purchase intention affected by public welfare
4-7 Analysis of China's cross-border e-commerce users watching live broadcasts to purchase goods in 2019
Chapter 5 2020H1 Global cross-border e-commerce segment development core data analysis
5-1 2020 global cross-border e-commerce B2C transaction volume forecast and regional analysis
5-2-3 2020H1 Southeast Asia total retail sales data analysis
5- 2-7 Analysis of typical enterprises of cross-border e-commerce platforms: Shopee (1)
5-3 2020H1 Global cross-border e-commerce market development by region: Latin America
5-3-1 Analysis of 2020H1 Latin American e-commerce market development factors
5 -3-4 Cross-border e-commerce platform case analysis: MercadoLibre (1)
Chapter 6 Analysis of China’s cross-border e-commerce development trends in 2020
6-1 The impact of the epidemic in 2020 on the development of China’s cross-border e-commerce (1)
6-5 China’s cross-border e-commerce market development trend in 2020: dual-line shopping
