Today's gold price of Chow Sang Sang Gold, gold recycling price inquiry
Chow Sang Sang gold jewelry price inquiry, this price is for market reference only and cannot be used as a basis for transactions. For specific sales prices, please consult local brand gold store prices.
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Fifteen years ago, gold jewelry was sold by the gram, with no labor costs. Ten years ago, hard gold pendants began to appear on the market and were sold at a fixed price. But in the past two years, in some cities, many jewelry stores sell gold jewelry at a fixed price. Because I don’t understand it yet, in recent months, I have conducted surveys in many cities across the country and found that the sales method of gold jewelry has a certain relationship with jewelry brands and urban consumption habits.
There are many cities where most of their jewelry is sold at a fixed price. But in many cities, many jewelry brands sell gold jewelry by the gram. Even if it is the same brand, will gold be sold differently in different cities? This is very strange. why? In addition to making money at the fixed price, is there a deeper reason?
The most important reason is "to make money".
Gold jewelry is sold by the gram: The international gold price is public, and the rent and department store deductions, as well as store operating costs, are not high at all after the sales of gold jewelry are calculated, especially when the turnover of gold jewelry is not high. situation.
Gold store investment income: The investment amount of an ordinary jewelry store is between 3 million and 5 million, and part of it is a loan investment. With such a high investment and such a low return on investment, the jeweler will definitely not make money. Therefore, we can only find ways to increase profits, and 3D hard gold, 5G gold, etc. have become the key.
One-price gold jewelry: Mainly 3D hard gold. This kind of jewelry is harder than ordinary gold and has more beautiful styles. Because the weight is too small, mainly two or three grams, the general price is about 2,000 yuan, and the average price is about 700 per gram. The profit is far higher than that of ordinary gold jewelry.
Reason two for selling gold at fixed price: Reduce the weight of gold jewelry inventory
Even if you open a jewelry store that sells in grams, the stock of gold is still around 10 kilograms, and the highest is more than 20 kilograms. The stock cost of gold alone is Between 3 million and 6 million, the investment amount is really too high. If it is a store that sells goods at a fixed price, the stock of gold may be able to start with only three to five kilograms, which means that the stock of gold can be more than one million. If you can reduce inventory and increase sales profits, why not sell gold at a fixed price?
Reason three for gold sales at a fixed price: Urban consumption habits, flexible pricing of jewelry brands
Differences in consumption habits in cities: There are several larger jewelry brands, and the national sales prices of their gold jewelry are exactly the same. Ordinary ones are priced by the gram. A high proportion of gold necklaces, bracelets, bracelets, rings, earrings, etc. are sold, and some hard gold pendants are sold at a fixed price. However, in cities where there is no competition, brands seem to have unanimously decided that except for gold bracelets that are too heavy, everything else is sold by the piece. Consumers are forced to buy gold at a fixed price.
In different cities, the price of gold jewelry is different. What is the reason?
is actually under the joint pressure of the local market, peers, and consumers. Let me explain. I observed on the spot that many consumers walked into the store and asked, can jewelry be exchanged? What kind of gold can be exchanged for K gold, or whether K gold can be exchanged for gold. As long as the store replies that it cannot be exchanged. Consumers will say that others can replace it for free, why can't you replace it, and then leave.
The most important thing is how to exchange fixed-price gold for fixed-price gold? Anyone who has bought fixed-price gold jewelry knows that the disadvantage of this kind of gold jewelry is that it cannot be repaired after it is broken. Ordinary jewelry stores can only recycle items by the gram and trade them in for new items, but some consumers are unwilling to do so, complain, and even fight at the counter.As a result, more gold brands have replaced all gold jewelry with one-price gold jewelry from the beginning. You can exchange it for free once a year at the purchase price. You can choose freely in the store without recycling by the gram and avoid customer complaints.
As a result, jewelry stores that sell items at a fixed price promise to exchange them for a price equal to the purchase price. If other jewelry stores don't do this, consumers will say "the way of exchange is wrong", and the entire city's market will become such a sales model.
Let me talk objectively first, can you buy gold jewelry at this fixed price? Judging based on the style and grams, you can buy relatively beautiful pendants, Pixiu, and bracelets within 2 grams. Anyway, some brands are Can be exchanged for free. If it is a gold necklace, bracelet, ring, etc. with a weight of 7 to 8 grams or more, a heavy and expensive fake 3D fixed-price product, it is recommended to consider it carefully and ask more about the price when changing brands.
