When it comes to Hermes, I believe everyone has the famous Birkin bags and silk scarves in their minds. As a god-level brand in the luxury industry, what is the price of Hermes?
Hermes has experienced more than 170 years of baptism, and has developed from a small harness shop in Paris to a top luxury brand now, and has accumulated a large number of classic works during this period. The Hermes bag series and leather feel its extraordinary unique charm.
"Only freedom can create creativity."
—— HERMÈS Former CEO: Christian Blackaert
There is always a serious joke in the fashion circle: if you have money, you can invest in Hermes handbags, which is much more stable than buying stocks. Indeed, as a Birkin, which may not be able to buy with money, if he bought the Himalaya handbag series for 29,600 euros in 2010, its price will rise to 157,000 euros in 2016.
Even a layman in the fashion industry knows that the most valuable handbags in the world come from Hermes. As long as the man held Hermes Birkin in his hand, he knew that she was a celebrity who was not rich or noble. For example, Brother Dong married his wife to make a fortune to his own company. How much traffic does Milk Tea Sister have? Having her as a wife is equivalent to bringing a lot of free traffic to her company. You can get married, and taking her out to discuss business is face. What bag do you carry? Hermes is the most suitable. As long as people who have worked in Wall Street for 10 years see it, they will definitely guess whether you have enough strength from the bag she carries, and then decide whether to pay for the investment.
Hermes is like Milk Tea Sister, and it is the storefront.
What is the price of Hermes? Many people will tell you, cortex and craftsmanship. But what I want to talk about today is the store that often makes people stop.
Every Hermes store is the ultimate expression of beauty, no less than the beauty of the Birkin bag. As an architectural design firm that has been working with Hermes for more than half a century, RDAI was founded in 1972 by Jean-Louis Dumas, the fifth generation successor of the Hermes family, who has been with Hermes for more than half a century. Since 1976, RDAI has personally created every Hermes store in the world.
/ Global store appearance /
1. Hong Kong Hermes store
draws on the unique architectural style of Hong Kong and creates a three-dimensional curtain wall with copper aluminum alloy. The design inspiration is from Hong Kong's traditional bamboo trellis technology, cleverly abstracting the traditional construction.
2. South Korea's Daoshan Park Hermes Store
Inspiration brought by the paintings of American minimalist abstract artist Agnès Martin, it has been transformed into an exquisite architectural facade language. The grid-like curtain wall effect is clean and concise, atmospheric and charming.
3. Beverly Hills Hermes store
facade is inspired by the works of Italian modernist artist Enzo Mari. It creates a perspective effect through oblique cutting on the plane, which is novel and interesting and attracts attention.
4. Miami Hermes store
is designed inspiration from Soto artist's installation art, and uses new materials to create a transparent facade effect, which is very eye-catching.
5. Tokyo Ginza Hermes House
The facade of the building designed by the famous Italian architect Renzo Piano and the interior design created by RDAI are naturally combined, showing luxury, standing on the streets of Tokyo like a golden tower.
6. Shanghai Huaihai Road Hermes Store
This building was originally the French Concession Xiafei Road Patrol Room, and later became the Shanghai Police Bureau, and in 1960 it became the site of Dongfeng Middle School. The red brick cement exterior walls and terrace windows have unique characteristics of traditional facades.In addition to its long-standing geographical location, the big reason Hermes chose here is because its "H" shape double-oriented - this is also one of the symbols of Hermes.
/Window Design /
If Hermes' architectural style is as modest as a gentleman, then its window must be a flamboyant and playful genius. After all, everyone who has seen it is thinking about how it can be installed into the whole world in a 2-square-meter window.
Shanghai Hermes Home Winter Theme Showcase. Drawing inspiration from nature, in a purely handmade way, various animal elements are reinterpreted by the artist in leather and paper. The paper-cutting art in the details of
makes each window a work of ingenious ideas.
is also paper-cutting art, the "Forest Resident" themed window of the 2017 Dubai Chiefs Shopping Center. Extra-large mushrooms, flowers and feather-like architectural forms, and multi-layered green landscapes form a complex world of paper art.
The most playful window design comes from Japan Ginza Hermes. Since the completion of Ginza Hermes in June 2001, different themes have been formulated every year, inviting designers and creative people at home and abroad to freely play the design display window.
▲2018 Game Designer: Fujimoto Chenggui
▲2017 Bernard Pras Designer: Mémoire Fantôme
▲2016 INCURSION Designer: Kate MccGwire
HTML’s only requirement for designers is to use its products, and both windows need to use positive display techniques. Unlimited means that every designer can give full play to his or her characteristics and creativity to interpret the Hermes in his heart. Weird, childlike, and various imaginative designs show not only products, but also an inspiration and tolerance of art.
▲2015 Guardian Angel Designer: Taiyo Kimura
▲2014 Hatch up! Designer: Nacho Carbonell
▲2013 Boyôn Boyôn Designer: Le Gentil Garçon
Some people say that this era has unprecedented impact on luxury goods, and news about mergers and acquisitions are emerging one after another. So the public luxury goods began to show goodwill to young people and seek breakthroughs in the bottleneck. Whether it is the younger design or the online conversion of marketing models, there are many different opinions on which one is right or wrong.
This is a routine for mass luxury goods, but it is definitely not the way out for top-quality goods. Hermes' persistence is like the old house in Shanghai, where it is there, without any fear of favor and disgrace.
