Hu Huaifu, Shi Weihua, Li Guangdou, Zhou Jin, Xu Chencong, Lin Wenxiong, Liu Daoming, Yang Jianzhi, inscription. The 2016 China Qingyan Ancient Town Summit is about to kick off. People from the newspaper industry across the country will gather in Huaxi, the beautiful Pearl of the

Hu Huaifu

Shi Weihua

Li Guangdou

Zhou Jin

Xu Chencong

Lin Wenxiong

Liu Daoming

Yang Jianzhi

Inscription

2016 Qingyan, China· The Guzhen Summit is about to kick off, and people from the newspaper industry across the country will gather in Huaxi, a beautiful plateau pearl, to participate in the "Newspaper and Tourism Integration Innovation" Development Summit Forum and "Gu Town and Village News Collection" by hundreds of newspaper presidents and chief editors. They will discuss the innovative development path of ancient towns from multiple dimensions and different aspects, and seek exchanges and cooperation between newspapers and tourism. These newspaper industry bosses and experts from different urban areas walked into Huaxi and came to Qingyan. While appreciating the beautiful scenery of Qianshan Mountain and feeling the charm of the ancient town, they also understood and promoted the beautiful landscape of this area through their unique perspectives.

html On the 12th, the reporter interviewed some of the guests who arrived early and asked them to talk about their initial experiences with Guiyang and Huaxi and their insights on how to integrate the development of newspapers and tourism.

Hu Huaifu, Secretary-General of the China Press Association:

Integrated development is the media's

Social responsibility and responsibility

When it comes to the integration of newspapers and tourism, Hu Huaifu said that currently, we are in an important era where the information structure is more open, the vision is broader, and it is full of infinite possibilities. turning point. How to embrace new business formats with an open mind; how to adapt to the trend of segmented and differentiated communication and build a new pattern of public opinion guidance; and how to better tell Chinese stories, all require integrated development. Integrated development is not only an opportunity for media transformation and breakthrough, but also the social responsibility and responsibility of the media.

Hu Huaifu said that Qingyan has rich cultural connotations and profound historical deposits. How to protect ancient buildings and inherit historical culture while the tourism in ancient towns is developing rapidly. This is a question that the guests attending this meeting need to discuss together. It is hoped that through this meeting, everyone can work together to find a way to develop the ancient town in a healthy way. .

Hu Huaifu said that the Press and Tourism Integration Forum opened up a new model for the exploration and development integration of the press and tourism industry. It is a significant innovation and a concrete manifestation of the media's cultural confidence, a more open and innovative attitude, and extensive participation in social activities. . I believe that while realizing their own transformation and development, people in the newspaper industry can better assume their responsibilities, test the results of integration, and promote social and economic development. "In my opinion, tourism and media have innate advantages in integration, especially ancient town tourism. Because ancient towns have a long history and humanistic feelings, and culture and tourism are an inseparable whole. The integration of newspapers and tourism will be The development of both sides of Guzhen Media provides a new development opportunity," said Hu Huaifu.

Liu Daoming, Chairman, Party Secretary and President of Shangqiu Daily Newspaper Media Group:

News and tourism integrate

Inherit culture

In Liu Daoming’s view, every city’s scenic spots are the embodiment of local cultural symbols, and this conference Gathering guests from all over China, the conference has the theme of integration of newspapers and tourism. Representatives can communicate on their respective local culture and tourism. "An open communication platform can also stimulate everyone's creativity." Liu Daoming said.

Liu Daoming believes that the integration of newspapers and tourism is of great significance, but how can we closely integrate the two? This requires more communication from everyone. Chinese characteristic culture needs to be passed on, and people can have a better understanding of it through tourism, and the integration of newspapers and tourism deepens this significance. Liu Daoming said that Guiyang itself is a livable city in China and has its own characteristics in terms of climate, scenery, ethnicity, and culture. Therefore, it should be developed based on its own characteristics. "The conference invited guests from all over the country. I believe that through the gathering of various voices, we can promote the tourism culture in Guiyang and even across the country to move towards a characteristic development path." Liu Daoming said.

Shi Weihua, editor-in-chief of Jiaxing Daily Newspaper Media Group:

Combining its own characteristics

Do a good job in industrial transformation and upgrading

For traditional media such as the newspaper industry, it is currently in a period of transformation. The newspaper industry is facing competition at all levels at this time. Under this situation, it is very creative to propose the integration of newspapers and tourism, and it is also a feasible path.Shi Weihua said that culture adds connotation to tourism, and tourism needs publicity. Through publicity and dissemination, tourism develops, and through good management, the newspaper industry also develops at the same time, and the integration of the newspaper industry and the tourism industry can Promote the development of the newspaper industry in a more professional industrial direction.

It is understood that Jiaxing Daily Newspaper Media Group has built a cultural and creative industrial park for industrial development. The park covers an area of ​​36 acres and is divided into east and west areas. The east area has formed strategic cooperation with some e-commerce companies in Hangzhou to The Creative Park is built into an e-commerce park to support the development of the electronics industry.

"Jiaxing's scenic spots are also very unique. We also have ancient town resources such as Xitang Ancient Town and Wuzhen." Shi Weihua said that this conference is themed on ancient towns, which will also inspire the development of ancient town tourism in Jiaxing. He said that this conference brought together many colleagues in the newspaper industry, and through mutual cooperation and promotion in the future, tourism in various places will be developed. "The integration of newspapers and tourism is promising."

CCTV brand consultant and marketing strategy expert Li Guangdou:

Mining the humanities of ancient towns

Telling the story of Qingyan

"Nowadays, when people travel, they are pursuing in-depth travel and experiential travel. This requires scenic spots to have stories and eye-catching cultural symbols." Speaking of Qingyan's tourism brand building, Li Guangdou emphasized that Qingyan’s story must be told.

Qingyan has a history of more than 600 years. Li Guangdou said that Qingyan has history and people, and the most important thing now is to create a brand that everyone will recognize. In this era of scarce attention, if you want to capture the hearts of tourists, you must have a distinctive theme. A good theme can bring a strong intuitive impression to tourists. For example, when you think of tulips, you think of the Netherlands; when you think of the Champs Elysees, you think of Paris, France. The movie "Covered Bridge" made people aware of the Madison Bridge in Iowa, USA. So, what stories about Qingyan’s landscape and ancient town’s culture can make people remember, recall, and evoke beautiful associations? These require Qingyan people, Huaxi people, and Guiyang people to think about, excavate, and create together. .

"After we have a brand that can be recognized by everyone, brand promotion is also very important." Li Guangdou said that nowadays, good wine is also popular. This requires the intervention of the media. The holding of the 2016 China Qingyan Ancient Town Summit Theme Forum and the Tourism Integration Innovation Development Summit Forum provided a platform for the media to promote tourism products in an all-round way.

Zhou Jin, executive vice president and secretary-general of the China Press, Culture and Industry Alliance:

This forum event

is in line with three major benefits

Speaking of the 2016 China Qingyan Ancient Town Summit to be held today, Executive Vice President of the China Press, Culture and Industry Alliance Zhou Jin, president and secretary-general, said that this is a very smart event because it meets three major favorable factors.

Zhou Jin explained that the three major favorable factors are: momentum, Tao, and technique. Potential, that is, taking advantage of the trend, is the top-level design of transformation. The 2016 China Qingyan Ancient Town Summit was held in response to the spirit of the Central Urban Work Conference and took the lead in policy and government leadership. The road is the road. At present, ancient town tourism is in the ascendant and has become a hot spot in tourism. It has unlimited potential in the capital market. There is huge space to explore the development of ancient towns and develop ancient town tourism. The art mentioned here refers to excellent art. Nowadays, people's material life has become richer. After owning a house and a car, they become interested in leisure and health care. This summit meets the needs of the public and has a positive and practical significance.

Regarding the holding of the Summit Forum on Integrated Innovation and Development of News and Tourism, which is a sub-forum of the summit, Zhou Jin said that under the Internet thinking, the traditional newspaper industry needs integrated development. The Summit Forum on Integrated Innovation and Development of Newspapers and Tourism has established a platform for us. This platform is based on the principles of openness, sharing, and mutual benefit. It is a multi-subject ecosystem of win-win and mutual benefit. The existence of this circle makes every traditional newspaper industry They all have mutual resources and can use these resources to develop together.

Lin Wenxiong, President of Taiwan Herald:

"I am willing to do more work for the exchange of newspapers and tourism between the two places."

"I am here this time, hoping to do more for the integration of newspapers and tourism between Taiwan and Guiyang."Taiwan Herald President Lin Wenxiong said excitedly when talking about this trip to Guiyang.

Lin Wenxiong arrived in Guiyang on the 10th and first felt the charm of Qingyan Ancient Town. "Walking around the streets of Qingyan, there are scenic spots everywhere you go. Everything you see is culture. At this time, I especially hope to introduce such beautiful scenery to Taiwan, so that more people can know Qingyan, understand Huaxi, and experience the different Guiyang style. "

" As a guest attending the 2016 China Qingyan Ancient Town Summit News and Tourism Integration Forum, I have already done some work before. "Lin Wenxiong said that the "Taiwan Herald" used five full pages to promote the ancient town summit and promote the scenic spots in Huaxi.

Lin Wenxiong said that Guiyang not only has excellent natural resources, but also has a very unique cultural customs , you can use newspapers and other media to strengthen publicity. This newspaper-tourism integration forum brings together leaders and experts from newspaper groups across the country. Everyone can use this platform to exchange knowledge, discuss the development plan of the newspaper industry, and strengthen cooperation. At the same time, they will promote the good scenic spots and landscapes in their respective regions, and while promoting the development of the local tourism industry, they will realize the unity of local newspapers and the sharing of resources, and realize the dual promotion of the tourism newspaper industry.

It is understood that the "Taiwan Herald" was launched. In 2011, the headquarters was located in Kaohsiung. Most of the management team were senior media people. It published 6 color pages every day and distributed them throughout Taiwan.

Xu Chencong, rotating chairman of the China Press and Tourism Alliance, Secretary of the Party Committee and President of Meizhou Daily:

Integration of newspapers and tourism

Must have cultural connotation

Xu Chencong said that tourism and culture are close brothers and have many things in common. Judging from the current tourism development in Guiyang, Guiyang's transportation is much more convenient than before, and the development of the entire city is also improving. It is more advanced than before. At the same time, combined with the unique national cultural imprint of Guizhou, our tourism industry has a certain uniqueness and can attract many foreign tourists.

When talking about the integration of newspapers and tourism, Xu Chencong believes that "reading thousands of books." The phrase "traveling thousands of miles" fits perfectly. The newspaper industry is a traditional media and has its unique cultural advantages. However, today when the newspaper industry is facing transformation, in addition to considering how to develop, the newspaper industry should also learn how to " "Do". Nowadays, Guiyang strongly advocates the integration of knowledge and action, which is reflected in the integration of newspapers and tourism, which means how to implement the integration of the two. Xu Chencong said that in the cross-border development, the newspaper industry will first consider what kind of cross-border is practical, integrating many From an industry point of view, tourism is actually a good platform.

Xu Chencong believes that tourism resources such as Qingyan Ancient Town in Huaxi and Xijiang Miao Village in dongnan make Guizhou's tourism and Chinese traditional culture fit together. This connection is natural. It is Guizhou, and it is also the advantage of Guiyang’s integration of newspapers and tourism.

Yang Jianzhi, head of the Jiangxi Daily Industrial Park Development and Management Office:

Opening up new areas of development with the help of the tourism industry

“This visit to Guiyang is not only to learn from it, but also to learn from it. See if there is any cooperation. Yang Jianzhi said that Guiyang has a good ecological environment and unique folk culture. At the same time, it is also working hard to develop the big data industry. The two banners of ecology and big data have allowed the outside world to see the potential of Guiyang.

"As a traditional media, Jiangxi Daily has some small cooperation in the tourism industry, but it is not really integrated with tourism. Yang Jianzhi said that in recent years, as Jiangxi has proposed the development strategy of building a major tourism province and started to build it, Jiangxi Daily is also preparing to intervene and seek common development based on its many existing resources.

Yang Jianzhi said that Jiangxi Daily participated This summit is not only to understand whether there are any opportunities for external cooperation, but also to seek inspiration for internal development.

Text reporter Shuai Yi Yang Wanhua

Picture reporter Zhang Zhihong