June 7 news, on June 7, reporters learned from people familiar with the matter that in an internal speech today, Luo Yonghao announced that he would officially withdraw from the management of "Make a Friend", but would still participate in the live broadcast as an anchor. .
Luo Yonghao said that he will change from the "chief good product recommendation officer" who makes friends to the "chief brand supervision officer" and will continue to pay attention to the quality of product selection and consumer feedback. At the same time, Luo Yonghao also said that he will devote more energy to starting a business in the AR field.
A few days ago, Luo Yonghao’s Douyin live broadcast room was officially renamed “Make a Friend”. Moreover, Luo Yonghao has not opened a new account yet.
Make a Friend Live Room released a video saying that in order to develop the company more formally, the account "Luo Yonghao" will be officially upgraded to "Make a Friend Live Room" from June 2, and will continue to be operated by Beijing Make a Friend Digital Technology Co., Ltd. operations. In the future, the anchor team, including Teacher Luo, will continue to bring more good products to everyone and provide conscientious services as always.
Luo Yonghao and Make a Friend live broadcast room "break up"?
Earlier media reports stated that Luo Yonghao will gradually fade out of the live broadcast room, and the Make a Friend live broadcast room will pay Luo Yonghao a breakup fee of about 100 million yuan. In this regard, Luo Yonghao publicly stated that he had not "broke up" with Jiaozuoyou, but only transferred the N-year operating rights of his Douyin account to Jiaozuoyou, and Jiaozuoyou's live broadcast room would provide an authorization transfer fee for this.
html On April 11, Huang He, the founder of the "Make a Friend" live broadcast room, said in an interview with The Paper reporter that the transfer fee with Luo Yonghao is still under negotiation and cannot be called a "breakup fee" until a specific decision is made. The official announcement will be that it will be a more reasonable fee.
In addition, Huang He said that Luo Yonghao's departure will have a slight impact on the company's GMV, but the impact will not be significant. According to internal statistics from Make a Friend, Luo Yonghao’s current broadcast time is less than 3%, and his contribution to the company’s entire GMV is less than 5%. Huang He said that this proportion will be even lower in the future.
It is reported that on April 11, Make a Friend released its 2nd anniversary report. Data shows that the total GMV of Make a Friend in the past two years has reached 10 billion yuan, and the total broadcast time has reached 10,000 hours+; in terms of team, Make a Friend employees have been The initial 7 people have grown to more than 1,400 people currently; the anchor team has also expanded from the early 3 anchors to the current 40+ people, and the broadcast frequency and duration have increased from 1 broadcast per week to the current 7 broadcasts per week.
This article is synthesized from The Paper, Sanyan Finance, Sino-Singapore Jingwei, Tech Planet and other
