In recent years, a word that appears frequently in life is called life radius. Everyone feels deeply that with the popularization of automobiles, the living radius of modern people is much larger than before. Things that seemed unimaginable in the past seem to be very normal and reasonable now.
For example, some people will drive for an hour and travel dozens of kilometers just to have dinner. Some people will use their only two days on the weekend to drive hundreds of kilometers just to visit a certain Internet celebrity attraction, or to go on a tour. Fishing experience. In short, cars have allowed more and more people to feel the joy and pursuit of life brought by the expansion of their living radius.
Based on this, Baojun brand interprets this new lifestyle as "5+2 duplex living space". In this concept, the car assumes the traditional function of daily commuting to and from work in 5 days, and the function of poetry and distant travel in 2 days, thus making car life more three-dimensional and layered.
Of course, in Baojun’s view, a new car life will inevitably require a new car product to carry it. To this end, Baojun innovatively launched the large flat-bed SUV Valli, trying to combine good ride comfort and light off-road fun. , excellent loading capacity, etc., to meet the pre-purchase demands of this young group.
In the eyes of the industry, Valli's body structure is a station wagon, which has the comfortable control experience of a sedan and the large space of an SUV. It can be regarded as a "disruptor" for 100,000-class family cars. The price of new cars ranges from 79,800 to 105,800, providing a new choice for many young people with limited budgets.
New needs create new lifestyle choices
As the Baojun brand says, Valli is a product specially created for young people. When they are fettered by practical factors such as budget, family, and license restrictions in their pursuit of freedom, Valli's The emergence of the world really gave them a perfect carrier to carry their free souls.
Indeed, SUVs can solve the need for travel, but higher passability also means the loss of comfort. Similarly, cars can solve the comfort problem, but they also give up the mild off-road dream that SUVs can carry. In other words, when the use environment of family cars gradually shifts from basic car use scenarios such as daily purchases and moving goods to entertainment car scenes such as family outings, parent-child camping, sports supplies, photography, fishing and tea breaks, SUVs and sedans The original advantages began to become stretched, and the advantages of SUVs gradually became highlighted.
For young consumers, SUVs have an interior space that is no less than that of an SUV, a low center of gravity, and a ride quality that is almost the same as that of a car, which makes them very happy. However, due to the high price of most SUVs on the market, consumers can only stay away.
But the Baojun brand did not disappoint consumers for too long. This brand is committed to creating the products that Chinese consumers need most. It has a keen insight into this pain point, launched the SUV Valli, and locked the price range at 100,000 yuan. market. In addition, Baojun has also matched the policy of "9.9 yuan to enjoy a gift package worth 16,280 yuan" for users who order Valli, with the double car purchase benefits of "price + gift package", completely activating the SUV segment.
It can be said that Valli is based on the principle of being suitable for both home and leisure use, thereby meeting the diverse needs of daily use and leisure space. With this as its core, Valli is becoming "the most suitable family SUV in China."
New products realize new freedom of car experience
Of course, Valli’s basis for attracting young consumers is not just the subversion of the original SUV price system, but also the differentiated product advantages that Valli brings to experiencers. Among them, the most noteworthy thing is the combination of the large flat floor in the car and the roof luggage box, which has formed the core of the 5+2 duplex living space.
According to Baojun’s introduction, Valli’s design concept for the large flat floor in the car is to follow a straight design inside. The rear seats can be folded flat. After folding flat, the length, width and height can reach 1800mm*1200mm*750mm. When folded flat, The volume reaches 1620L, which further expands the interior space of the car and meets the needs of home consumers for excessive travel loading capacity.
Generally speaking, when a family travels, suitcases are essential, and the Valli, which has a large flat-floor design in the car, can accommodate four 20-inch suitcases. If you have a baby, adding a stroller is not a problem; When a young couple travels and is tired from driving, an exclusive zero-pressure customized mattress can be installed in the Valli car, which can reach the standard of a double bed in the car and provide the comfort of travel life.
This is the benefit of the large flat floor in the car. Based on the completely flat space, Valli can not only load more luggage, but also create a "home" feeling. This kind of SUV can be said to be a real good partner for family life. .
Of course, a good SUV will not give up the use of the space outside the car. There is a 500L large roof luggage box to choose from - this is the meaning of the so-called "duplex". Consumers can also take advantage of Valli's 2-story duplex. Space to carry more gear. For example, mountain bikes for hiking can be installed on the roof rack, and camping tents and sundries can also be placed in the roof luggage box, bringing various possibilities for the storage needs of family members.
From this perspective, the 5+2 duplex living space created by Valli can actually be interpreted in another way: with a 5-seater seating layout, plus the layout of two large flat spaces in the car and on the roof, Valli It has become a family car that truly meets the "qualified" standards of the new generation of consumers, and is also the only choice of its level that can truly meet the travel needs of young people.
Of course, although the Valli here is defined as a recreational vehicle, it can also allow more young people to enjoy weekend fun, but this is not at the expense of daily household use. For example, its large flat roof may be used in daily life. It has very little use, but if you need to move or go to the mall for shopping, the large flat floor in the car can play a key role. Thanks to the Valli's rear row that folds flat without any angle, some large items such as refrigerators can be loaded into the car. Coupled with its hatchback tailgate design, the opening is larger, allowing users to load more easily. There is room for operation, and there is no need to worry about damage to items.
It can be said that the large flat-floor concept created by Valli supports not only 2 days of fun, but also 5 days of convenience. This is the concept of home use. We often say that home is a place of acceptance, so Valli can accommodate more things like home. Isn’t it the most basic and ultimate definition of a family sedan?
What needs to be clarified in particular is that although "5+2 duplex living space" is Valli's core model proposition, it does not mean that Valli does not care about the aesthetic and intelligent needs of young people for contemporary automobile products.
So it can be seen that Valli fully considers the daily urban life of the people and distant travel travel scenarios in its exterior design, and uses the natural aesthetic design concept to present the charming charm of a "large flat-floor SUV" in terms of shape, color, and other aspects.
Valli provides five body colors: Suhangqing, Xuexiang White, Wuyuan Yellow, Erhai Blue and Ancient City Gray. The body design uses calm and efficient geometric design elements to create stretched and smooth lines, as well as a simple and varied body shape. face, making the whole vehicle exude elegance. Among them, the star matrix grille and M-shaped nebula through-type taillights are the most eye-catching.
In terms of seat configuration, Valli not only uses the best materials to create the most comfortable riding experience, but also has seat heating, ventilation, and memory functions, which makes Valli not only enjoyable to look at, but also It also makes sitting comfortable.Just imagine, when a user has to get along with a car for 5 days, the "close contact" with the seat may not be a very comfortable feeling. Whether it is the heat in summer or the cold in winter, it can be unbearable for the user. At this time, Valli, which has a seat ventilation function, allows users to alleviate this uncomfortable feeling and naturally have a more comfortable car experience.
In terms of smart technology, based on the characteristic needs of user groups who need to travel, Valli pays special attention to navigation, entertainment and safe loading. For example, Valli is equipped with the Baojun Internet of Vehicles 2.0 system for the first time, and its basic functions such as navigation, music and voice are localized. Moreover, the new car-machine system also adds smart services, such as holiday care and early warning care, which can be easily operated, making users' travel life more enjoyable.
Here, we have to mention the wake-up-free and remote car control functions brought by the Baojun Internet of Vehicles 2.0 system, which is definitely a function that makes daily home use more convenient. Just imagine, in the hot summer, the temperature inside the car must be very high. If you turn on the air conditioner in the car, the starting time may be unbearable. Maybe adults can hold on for a while, but if there are children traveling with them, it may be unbearable. Caused an uncomfortable reaction. Valli has remote car control, which can start the air conditioner before getting in the car, allowing users to enjoy the coolness when entering the car, which will undoubtedly increase the happiness of the family.
As for wake-up-free, it is actually the most widely used function. For example, in the context of voice control, users can directly perform task instructions, which allows users to avoid a lot of trouble. Moreover, the most important thing is that driving requires concentration. If the user still needs to spare his peripheral vision to find physical buttons, it will definitely threaten the safety of driving. When Valli has a wake-up-free function, it actually combines convenience and safety. It has been unified so that users can use the car with more confidence.
Therefore, from the perspective of the intelligent system owned by Valli, it has maximized the value of technology, making technology truly a cutting-edge tool that benefits users, and also making Valli a high-value product that truly "thinks about users" .
Another point is that users basically travel to unfamiliar places, and they will face unfamiliar road conditions and unfamiliar venues. The unknown will inevitably bring danger. At this time, Valli’s 17 all-round automatic driving assistance systems can be put to full use. Skills make consumers’ driving comfortable and more secure. In addition, the entire vehicle uses millimeter-wave radar + high-definition camera, which allows consumers to identify unfamiliar places with a wider and more accurate range, making driving more secure.
Among them, among the all-round automatic driving assistance systems equipped by Valli, the ACC full-speed automatic cruise and LKA lane keeping functions are undoubtedly the most commonly used functions in daily household use, and they are also the functions that provide the most driver assistance. When the ACC full-speed range adaptive cruise is turned on, Valli can automatically adjust the speed and distance according to the vehicle in front, allowing users to truly free their feet and drive with more worry and effort. When LKA lane keeping assist is turned on, Valli can stay in the center of the lane, helping users effectively prevent various dangers while driving.
Don’t underestimate these driving assistance. After all, in daily household use, urban roads and highways are the most common driving scenarios. Once the roads are congested, ACC and LKA can not only make driving easier for users, but also maximize the benefits of driving. safety guarantee, which will make users feel more confident when driving on the road.
Of course, as Valli is committed to building "the most suitable family SUV in China", the balance between power performance and fuel economy is essential. All Valli series are equipped with 1.5T high-efficiency turbocharged engines, matched with CVT (analog 8-speed) transmission, which can achieve a maximum power of 108kW, a maximum torque of 250N·m, and a fuel consumption level of 6.8L per 100 kilometers.
Therefore, the emergence of Valli is actually the Baojun brand formulating standards for multi-purpose vehicles with higher cost performance, creating multiple vehicle scenarios that can accommodate both longing and life, both long and short distances, family and fun, self-driving tours and modifications, etc. It provides users with more diversified travel options and makes their daily use of cars more meaningful, explaining the greatest value of the monastic sedan.
New market, exploring a new definition of the future of recreational vehicles
From the Baojun brand’s exploration of young people’s car life and the product characteristics of Valli, it can be seen that Baojun and Valli are trying to make the niche recreational vehicle market in the traditional sense flourish. to make consumers’ lives more colorful.
However, the reality that has to be admitted is that although Valli focuses on the SUV market, its diversified car use scenarios will encounter competition from domestic mainstream family cars such as Emgrand GL. Can Valli open up a new world? In addition to mastering the ability of SUVs to meet consumer needs, they also need to demonstrate amazing energy in the family sedan market.
Just take the Emgrand GL as an example. This product has formed a unique brand power in the market and has long been recognized by the market for its extremely high cost performance. However, the advantage of Valli is that as a product that focuses on the life radius of young people The expanded products understand young people better and can grasp the pulse of young people's car needs.
From a price point of view, Valli is almost the same as Emgrand GL, but in terms of cost performance, Emgrand GL can only be used for daily needs, while Valli can only meet the multi-dimensional needs of daily life and outings; from a product point of view, Emgrand GL has only achieved this The characteristics of a basic family sedan, such as the fuel efficiency of the power system and the convenience of smart technology, but Valli pays more attention to the comprehensiveness of a family sedan, whether it is the balance of power performance and fuel economy, or the practicality and leadership of smart technology. In fact, All have achieved the best products of the same level.
Therefore, as a combination of family sedan and SUV, Valli can allow consumers to obtain the greatest degree of satisfaction in improving the quality of life.
"It is advisable to think broadly". Whether it is Valli in the sense of a family car or Valli in the sense of an SUV, they are actually helping consumers expand their living radius, thus bringing about different considerations. When it builds a multi-dimensional and three-dimensional vehicle life ecology, it will be more in line with the characteristics of the Chinese market in the future and affect a wider range of people, thus cultivating more and more domestic markets to have a good impression of the significance of SUVs. .
As Hemingway said, "I work hard for the things I love, so I can be so happy!" And Baojun and Valli are interpreting - "I work harder for the life that young people long for, so I can feel So happy."
