enterprise is only one, and that is to implement user needs. So, how should companies do strategic work based on user needs? In the final analysis, we still have to look at market development trends and user consumption trends.
Today, the lazy economy is prevalent. On the surface, laziness is a derogatory term, indicating that people are indolent and indolent, but now it has been given more complimentary and fashionable concepts, which is naturally attributed to the rise of the lazy economy. Let’s cite a few examples and you will feel that the trend of “lazy people” is unstoppable. Shopping, takeout, hailing a taxi, as well as home cooking, manicure, massage, car washing, foot washing, etc., through a smartphone, only simple operations are needed, and services can be delivered to your door. Nowadays, users are pursuing simple, convenient and fast ways of life and consumption, and this demand is gradually reflected even at work.
The Jiujiu Group's modified car system, which has always taken "user needs" as the core of its strategy, in the creation of business SUVs, in addition to continuing the high-quality modification principles (for example, the Jiujiu T6 business SUV is based on the imported Volkswagen Kailu The high-end business customization of WeiT6) focuses more on the "lazy" needs of users in the new era - allowing users to feel "don't make me think", "don't make me wait", and "don't make me trouble". Ultimately, the ultimate service is provided to consumers.
User strategy "Don't make me wait"
"Lazy economy" requires enterprises to meet user needs for ease of use and ease. In other words, through product innovation, companies provide simple and fast operation methods to satisfy users' psychological needs of "don't make me wait". In fact, the Jiujiu T6 business SUV fully embodies this feature. In terms of the operation of car appliances , users can easily handle it without waiting. For example, touch screens and control screens that can cooperate with mobile phones to control electrical appliances, electric privacy curtains, electric retractable welcome steps, etc., all reflect the long-term easy-to-use design concept in modification, and in this way, bring more perfection to the business journey of high-end people. experience.
User Strategy "Don't Make Me Think"
The phenomenon of "lazy economy" caters to the social needs of "subtracting from life". In short, I don’t have to think about it, everything I need is provided for me in one package. Among the four commercial travel vehicle series of Jiujiu Kailuwei, Jiujiu Group's modified vehicle system has created a comprehensive application integration for users. Integrate multiple application functions through one product to achieve simple but not simple development goals.
As a standard configuration of digital TV system, you can demonstrate PPT, play entertainment programs, listen to financial information during business trips... Fully grasp the business information, doubling work efficiency. In addition, the Jiujiu T6 commercial vehicle is modified and customized based on the Volkswagen 4MOTION chassis. While inheriting the four-wheel drive safety concept, it also integrates forward-looking technology into the interior of the vehicle to create a business class-like interior environment. The rear cabin dome light also adopts Maybach-level luxury nine-square dome light to reduce sensory fatigue. Coupled with professional equipment such as on-board refrigerators and coffee machines, enjoyment can come easily without wasting your mind, making driving life comfortable enough.
User Strategy "Don't Make Me Trouble"
"Lazy Economy" also has a significant feature: Don't make users troublesome. The trouble is left to the enterprise itself, and the enterprise must be able to quickly handle all services in the pre-sales and after-sales processes. For this reason, in terms of after-sales maintenance, Long-term modified cars are also at the forefront of the domestic modified car industry. As a modified model of an imported prototype car, its body and original parts can enjoy three years or 100,000 kilometers of after-sales service guarantee from Volkswagen China's original factory; the modified part can enjoy two years of long-term after-sales service guarantee for modified cars. Dotted with service outlets, users can enjoy convenient services at any time.
In the Internet era, today, when the lazy economy is booming, we must see the essence rationally. "Lazy people" are often not just lazy, but want to spend their energy on more valuable things. Only by catering to the trend of the times can enterprises enter the hearts of users. The long-term T6 commercial vehicle has solved multiple needs of lazy people, thus winning applause from the market.In the future, the "lazy economy" will definitely penetrate into all walks of life, which will also drive companies to carry out more product innovations for this purpose.
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