Sri Lankan Airlines aircraft
China Civil Aviation Network News: As the national airline of Sri Lanka and a member of the "Oneworld" alliance, SriLankan Airlines recently held its latest brand promotional video " Paradise " at the PVR Cinema in the capital ColomboOne Galle Face. The premiere and press conference of "Carol" was also the starting point for Sri Lankan Airlines to change its brand building goals.
The work, titled "Ode to Heaven", evokes visitors' fond memories of the melodies of "Blue Waters" in a modern way, featuring Sri Lanka's most popular icons Jacqueline Fernandez, Kumar Sanga Kumar Sangakkara, Mahela Jayawardena, Peter Kuruvita and BathiyaSanthush, against the backdrop of its vibrant Sri Lankan Airlines As a bridge between the island and the world, the company shows the multifaceted beauty of Sri Lanka to global tourists through the eyes of these celebrities.
Mr. Ashok Pathirage, Chairman of SriLankan Airlines said: “SriLankan Airlines is moving towards becoming a better international airline as a brand image that is more popular with the audience and is more representative of the destination and the airline will be a top priority. This new brand video will be the beginning of SriLankan Airlines’ new brand building and will lay a solid foundation for achieving our continuous development goals, especially as we explore opportunities to enter some of the hottest markets in Australia, Asia and Europe. The work of establishing SriLankan Airlines' brand image must also enhance the popularity of Sri Lanka as a destination. "
In "Ode to Paradise", the camera captures the unique and charming scenery of Sri Lanka, and the inherent warmth and caring of the Sri Lankan people that make the world. Attractive cultural vitality.
Some of the celebrities who attended the event shared their thoughts on SriLankan Airlines and its latest brand campaign and shared their experiences of being part of the shoot,
Cricket legend Mr. Kumar Sangakkara said To: “As a Sri Lankan, I am very honored to be a part of SriLankan Airlines’ excellent product. Every time we travel to and from Sri Lanka, our first choice is always SriLankan Airlines because they make me feel most at home with the warmth and care . I always think of the experience of flying home with SriLankan Airlines after the unfortunate terrorist attack in Lohore, the attention and care of the crew was a cherished memory that I will never forget.”
Cricket legend. Mr. Mahela Jayawardena said: “It was a wonderful experience for me to be a part of the SriLankan Airlines brand video shoot, which showcased the most beautiful and charming parts of Sri Lanka. During the filming process, I became more and more Realizing that Sri Lanka has a lot to offer travelers and even Sri Lankans,” said Mr. Bathiya Jayakodi of
BNS: “When SriLankan Airlines invited us to film this masterpiece, I was reluctant at first because growing up, it was me. Cherished "larger than life" music, it is a masterpiece that should be sung by a great man whom I admire and I hope SriLankan Airlines will do their best to bring this work to the world." Santhush of
BNS. Mr Weeraman said: “I can’t imagine how the small island nation of Sri Lanka would reach the world without SriLankan Airlines. It is the trust a country places in its national airline. It gives future generations hope beyond the horizon. We are in partnership with SriLankan Airlines The company’s partnership goes back 20 years when our music career was just starting and we will continue to believe in SriLankan Airlines because of the great contribution it has made to Sri Lanka and Sri Lanka over the years.“
The success of SriLankan Airlines’ new brand campaign would not have been possible without the help of two creative agencies, with Leo Burnett developing a detailed shooting plan and SriLankan Wunderman Thompson
, who developed the creative concept for the campaign with Working Ants Productions, released last week the featured video "The Adventure Is Here", featuring two of Sri Lanka's most popular celebrities, Jacqueline Fernandez of Bollywood fame. In the video, Ms. Fernandez reveals the beauty of the island to viewers bit by bit. , while Sangakkara takes viewers on a first-hand journey of SriLankan Airlines’ award-winning in-flight experience
“The Adventure Is Before You” is SriLankan Airlines’ first brand video to hit 1 million views in 11 hours, reaching the same mark in two days. 5 million mark. Currently, the video has received more than 20 million views.
