This article is the refrigerator article in the series of articles "List of Popular Home Appliance Products", and the data has been updated for 2021. Recommendations for various types of freezers, freezer shopping guides and purchase strategies are everywhere on the Internet, but

2024/03/2817:31:33 hotcomm 1436

Introduction to the article

This article is the refrigerator article in the series of articles "List of Popular Home Appliance Products", and the data is updated for 2021.

Various types of freezer recommendations, freezer shopping guides and purchase strategies are everywhere online, but there are only a few that are reliable!

Are you still confused: How to choose a freezer? Which brand of freezer is best? Which products are worth buying?

useful information is here, the 5 major e-commerce platforms, in 2021, the sales data and professional evaluation of the freezer industry are released!

The top ten best-selling brands of refrigerators, the list of TOP50 most popular models, the average product transaction price, product purchasing guide, all the data are revealed one by one!

At the end of the article, the link to the most worthwhile freezer product is attached. Click on the product card to place an order!

I believe that after reading this article, whether you are a shopping consumer or a market practitioner, you will definitely have a new understanding of the brand structure and product trends of refrigerators!

When buying a freezer in the future, your posture will be absolutely fast, accurate and ruthless! No more worrying about falling into a trap!

Industry sales data interpretation

The following data are derived from Jingdong , Tmall , Taobao, Suning.com , Gome online , and the total sales data of freezers and freezers in 2021.

For the whole year of 2021, the sales of refrigerators through the five major online channels were 5.4 billion yuan, with a sales volume of 4.5 million units, a year-on-year sales increase of 27.36%, and a sales volume increase of 21.03%. The average product price was 1,199 yuan, a year-on-year increase of 60 yuan.

By product type, the sales proportion of each segmented product is: freezer 66.71%, refrigerator 3.34%, large freezer and small refrigeration 10.96%, dual temperature/variable temperature cabinet 9.92%, ice bar 4.22%, wine Cabinet 4.85%. In terms of price range,

is 999 yuan and below, 1000-1299 yuan, and 1300-1499 yuan, which are the most popular TOP3 price segments, accounting for 28.93%, 27.36%, and 15.94% of market sales respectively.

In terms of brand performance, Haier is far ahead, ranking first in sales and sales, Midea, Rongsheng , Aucma , Xingxing, Meiling , Royalstar , Hisense , Chigo, and Xinfei , ranked 2-10 on the sales list.

In 2021, according to sales statistics, among the TOP50 best-selling models of refrigerators, 16 are Haier, 9 are Midea, 7 are Meiling, 6 are Rongsheng, 5 are Aucma, 4 are Xingxing, and 3 are other brands.

The hot-selling brand list

is here. Just go to the picture and take a closer look!

Throughout 2021, the 5 major online channels, the TOP10 best-selling freezer brands, and the TOP50 best-selling products will be announced for you one by one.

This may be the most comprehensive, objective, and reliable ranking of the top ten freezer brands and the most popular freezer products on the entire Internet! you deserve to have!

▍Reading tips

1. The data chart in this article is taken from "AVC Aowei Home Appliances Pocket Compass".
2. In the list of best-selling products, the blue-bottomed product is a new model on the list in this issue.

Data on more than 40 other home appliance products, the article has been published, please follow it and browse it on my homepage.

Which brands of products are worth buying?

How to choose a freezer? Freezer purchase guides and shopping strategies can be found everywhere on the Internet. There are also many recommended products, such as:

How to choose a freezer?
Which brand of freezer is good?
Which freezer brands are worth buying?
is the most worth buying freezer recommendation!
Aucma, Xingxing, Haier, Rongsheng, Midea, Meiling, Xinfei, which brand of freezer is better?

However, the vast majority of the brands or products recommended in these articles are marketing soft articles, and are not the brand products that are really hot-selling or truly worthy of recommendation in the current market!

Multi-category operations are a common phenomenon in the home appliance industry, but apart from their main products, the vast majority of brands are simply not worth buying, especially the new category products that have just been launched, so please stay away!

In fact, when buying home appliances, the most reliable shopping strategy is one: choose a professional brand in this subcategory, or a well-known brand with this category as its core business.

Based on the comprehensive consideration of the five major indicators of professionalism, quality, reputation, product cost-effectiveness, and market performance, we recommend these five brands for freezers: Haier, Aucma, Xingxing, Rongsheng, and Midea.

As for product recommendations, the inspector carefully selected several products that are worth buying, including single-temperature single cabinet, dual-temperature double cabinet, small freezer, commercial freezer , all types of products are available, netizens who are in need can click Check it out below and the product list is attached at the end of the article.

article link:

Which freezer is the best? The best-selling models of the top ten brands in 2022 are all exposed! Recommended brands and products that are most worth buying! - Zhihu

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