According to the fingertip public opinion monitoring system, a public opinion information about Red Star Macalline appeared on the Toutiao platform on October 10: An owner living in Qinghewan, Daoli District, Harbin City chose to decorate the decoration at Huizhong Decoration for the Red Star Macalline Songbei Branch because of his home decoration, but the final result was not satisfactory. The actual decoration of 60 square meters is charged at 75 square meters. Not only did not issue an invoice to consumers, "all used are eliminated products, subcontracted in the middle, and there were too many problems during the warranty period", "self-leveling cracks, walls falling off, cracks and bulges on the floor, smart toilet leaking..."
on the Black Cat complained to platform, there are also many such complaints about Red Star Macalline, such as the experience of a consumer in Changchun in Hongxing Macalline Oppein customization. Consumers customize the Oppein shoe cabinet, tatami and cloakroom wardrobe. At that time, Oppein asked the consumer to sign the design without giving the sample. Out of trust in the two major brands of Oppein and Red Star Macalline, consumers signed the letter. Unexpectedly, the custom product ended up having problems with the size of the shoe cabinet and wardrobe. "The conventional size of the shoe cabinet is no more than 350, they make it 420, the wardrobe door is only 420 wide, and the shoe cabinet door is 470", "The designed shoe cabinet is extremely unbeautiful at home and is extremely inconvenient to use." After the consumer complaint, he did not receive a reply for a long time, and both Oppein and Red Star Macalline remained silent in a tacit understanding.
For example, a consumer in Shenyang bought red apple furniture at Red Star Macalline, Beier Road. The consumer paid the full payment and the original delivery date was not yet reached, and the manufacturer and the agent terminated the contract. Although the manufacturer later promised to be responsible, it refused to ship the goods for various reasons. Consumers buy furniture and have to arrange a wedding house to wait for marriage, but the matter has been delayed for a long time and cannot be resolved. You can imagine the anxiety in your heart.
Shenyang Hongxing Meikelong North 2 Road Store/Picture source: Rong Media Network Photo Gallery
Anyone with some common sense knows that as a manager, the store has the right to manage and supervise the business behavior of merchants in the store, and has the obligation to crack down on counterfeit and shoddy goods and protect consumers and other public interests. He should also bear corresponding responsibilities for merchants' infringement. In reality, we don’t know whether Red Star Macalline has fully fulfilled its regulatory responsibilities, but judging from the current feedback from consumers, at least at some point, the store is suspected of neglecting management.
In the past two years, the home furnishing industry has been in a downturn due to factors such as rising raw material prices and downward trends in the upstream real estate economy. Previous media reports that high debt has forced Red Star Macalline to mortgage most malls to alleviate the pressure on cash flow . As of the end of June this year, the total liabilities of MeKLON, which was listed on A shares, dropped to 76.321 billion yuan; the total amount of interest-bearing debt also dropped slightly to 37.469 billion yuan. Although the total debt has dropped, the rest will have to be paid sooner or later. Also, the double decline in financing performance in the first half of the year also caused a headache for the management. But all of this cannot be a reason for inaction. You should know that every laziness and indulgence of home furnishing store brands will deepen consumers' disappointment and gradually ferment into a brand's stubborn disease. The longer the time, the more difficult it is to cure it.
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