With the release of a series of policy notices such as " Several Measures to Promote the Consumption of Green Smart Home Appliances" by 13 other departments, a wave of green smart home appliances consumption swept the whole country. As a pillar enterprise in the home appliance industry, Midea actively responded to the green home appliance consumption call and held the "Midea Green Electric Action and Green Replacement China Tour Press Conference" in Guangzhou on September 9, with a green subsidy of RMB 100 million and a full process of one Major measures such as station services have opened a new era of cross-product replacement of whole-house home appliances, set a new benchmark for the home appliance industry, and contributed the strength of beauty to the comprehensive popularization of green smart electricity.
Guangdong Provincial Department of Commerce , China Home Appliances Association , Guangdong Household Appliances Industry Association , as well as Midea cooperative customer representatives and Midea China regional leaders witnessed this release together.
The general trend of consumption of green smart home appliances, Midea actively responds to the national call
According to statistics from the National Development and Reform Commission, the current national electricity ownership has exceeded 2.1 billion units, and the scrapped volume is expected to exceed 200 million units in 2022. Green smart home appliance consumption has become the "vanguard" in the implementation of the dual-carbon strategic policy. On July 29, the Ministry of Commerce and 13 other departments jointly issued the "Notice on Several Measures to Promote the Consumption of Green Smart Home Appliances", carrying out the "old-for-new" activity of national appliances, and at the same time promoting the going to the countryside of green smart home appliances to meet consumers' low-carbon, green, and The demand for upgrading consumption of smart and fashionable home appliances. Governments at all levels have also successively issued corresponding notices and policies. For example, on August 31, the Guangdong Provincial Government issued the "Several Measures for Guangdong Province to Increase Strength to Consumption", encouraging cities and cities to carry out the consumption of home appliances "old for new" and green smart home appliances.
Executive Chairman of China Home Appliances Association Jiang Feng said at this press conference, " Home appliances traded for new consumer market has great potential. I hope that home appliance companies will continue to enrich the supply of green products through innovation, and on the other hand, they will upgrade from product commitments and services. , preferential promotions and other aspects, focus on and improve the old-for-new service, and guide consumers to replace old home appliances that are "excessive service". We look forward to more companies joining this action to jointly revitalize the consumption vitality of the home appliance market and lead the home appliances New consumption trends. "
In order to actively respond and effectively promote the popularization of green smart home appliances, Midea launched the " Green Electricity Action and Green Change China Tour" nationwide.
5 exclusive rights, Midea's "Green Electric Action" launched
This "Green Electric Action" was officially launched. Midea will bring five exclusive rights to consumers across the country, and open a convenient experience of cross-product replacement of whole-house green smart home appliances .
Whole-house appliances cross-product replacement: Midea selects nearly 300 whole-house green smart home appliances, covering all brands and categories of Midea, forming a "green home appliance library" to provide consumers with one-stop replacement of whole-house appliances Experience. Midea Cloud Sales + platform fully supports green recycling and cross-product replacement, solving the pain points of traditional "old-for-new" that can only be replaced with old machines in the same category or support new products.
Green home appliances Subsidy: Midea will issue green replacement subsidy coupons with a total price of over 100 million yuan across the country. You can directly deduct the purchase of designated models of green smart home appliances and enjoy discounts, and can be used in combination with other discounts. For consumers who participate in the old-for-new purchase price, the final discount price of the user will be a superposition of green new coupons, special subsidies for old-for-new, and 3 discounts for old-for-new residual value.
365 days to replace repair: During the Midea Green Electric Operation, consumers purchase all smart small electric products and designated large electric products. They can enjoy the "replace repair" service within 365 days after purchasing the machine, and they are more at ease in purchasing green home appliances;
One-stop service for scene transformation: Midea Green Electric will launch partial transformation services in 71 cities across the country. Consumers can enjoy some free kitchen and living room scene transformation by buying designated green home appliances. For household central air conditioning, , smoke stove and other home appliances that need partial transformation, Midea Green Electric Action relieves consumers of the worries about replacing home appliances.
Environmentally friendly gift box Member exclusive: During the event, Midea also launched exclusive rights for members. If you purchase green home appliances, you will have the opportunity to receive environmentally friendly gift boxes, and you can enjoy 5 times your shopping points, bringing more benefits to the majority of Midea members.
1+5+N one-stop experience, whole-house cross-product replacement is more convenient
With the recent increase in consumption demand for green smart home appliances, the traditional "old-for-new" model: if an old refrigerator can only be replaced with a new refrigerator, the old air conditioner can only be replaced with a new refrigerator, and only The ability to replace new air conditioners, etc., or the purchase between several limited-category home appliances can no longer meet the needs of consumers.
Relying on the "Mi De Smart Home" whole-house intelligent solution, the smart living room, smart kitchen, smart balcony, smart bathroom, smart bedroom, and the "green home appliance library" composed of Midea's whole-house green smart home appliances, Midea creates 1+5+N one-stop experience of whole-house home appliance replacement, opening up the era of "cross-product replacement" for green smart home appliances.
Green smart home appliances take into account the dual advantages of low carbon energy saving and intelligence, and are increasingly favored by more consumers. At present, Midea's "Green Home Appliance Library" hot products include Midea Pioneer Central Air Conditioner, Yuanqi Series Washing and Drying Set, Microcrystal X Refrigerator, Cool Breeze Integrated Stove, Building Blocks Baseboard , W11 Washing Robot, Chi Yanzhen Xiangji rice cooker, S66 dishwasher, etc. have formed a complete full-category green product system. At the same time, the number of green home appliance warehouse products is still increasing, bringing more choices to consumers.
Comprehensively promotes the green strategy and jointly build a green and beautiful life
For a long time, Midea has focused on green development and forward-looking exploration, integrated green concepts into all aspects such as products and manufacturing, and continued to provide the society with leading green products and solutions, and promoted the industry's ecological direction Green development.
In October 2021, Midea released its green strategy for the first time, creating a full-process green industrial chain around the six pillars of "green design, green procurement, green manufacturing , green logistics, green recycling, and green service", and for China Even the world's carbon peak , carbon neutrality " contributed.
In terms of green recycling, Midea's full-process one-stop service is realized, from valuation, demolition of old, to replacement of new ones. Midea has created a digital green recycling platform. When users need to replace new home appliances, they can propose the recycling needs of old machines online. After the digital middle platform evaluates the old machines, they will give corresponding deductions. After the user purchases new products, the staff will come to the door to send new and old products to the user. The old machines pulled away are sorted and sent to green dismantling enterprises. After standardized dismantling, they can achieve the recycling and reuse of resources, promote energy conservation, emission reduction and green circular economy development.
Green Power Action and Green Replacement China Tour are fully launched, and green power theme activities across the country will also be fully launched. Midea hopes to deliver more green smart home appliances to thousands of households, injecting new impetus into the achievement of the dual-carbon strategy and the development of the green economy.
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