At 7 pm on December 28, the "Return to the Stage Must Be Beautiful - Seminar on the Post-Epidemic Development of the Door and Wall Cabinet Industry Chain and the 2023 Soumen New Product Cloud Launch Conference" jointly organized by Soumen.com, 3D Giant Elephant, Design New Vision, and the Wood Cultural Creative Industry National Innovation Alliance was successfully held and was released through the Soumen.com video account.
The three-year epidemic has caused major changes in market demand and consumer shopping habits. For enterprises, many traditional business strategies, marketing ideas, and product promotion methods have lost their effectiveness. Soumen.com, together with Three-Dimensional Giant Elephant, Design New Vision, and the National Innovation Alliance of Wood Culture and Creative Industries, jointly organized the "Re-entering Must Be Beautiful—Post-Epidemic Development Seminar of Door and Wall Cabinet Industry Chain and 2023 Soumen.com New Product Cloud Launch Conference", aiming to conduct discussions on the impact of the epidemic on the industry, future industry trends, etc., and release new Soumen.com products in 2023 to help the development of industry chain companies.
Ms. Shi Xing, Vice Chairman of the National Innovation Alliance of Cultural and Creative Industries and CEO of Somen.com, believes in the report "Development Logic Reset by Three Years of Epidemic" that the impact of the epidemic on the economy, society and life has come to an end, and a prosperous new situation is about to come.
Ms. Shi Xing shared that due to market changes, door and wall cabinet companies will gradually lose market vitality due to some traditional store marketing ideas, single product thinking, focusing only on the functionality of products and ignoring their cultural attributes and spiritual connotations. Low carbon, brand culture, appearance economy, product culture, etc. will become hot words and sought after directions. Intelligent manufacturing will highlight the strength of enterprises and provide strong support for corporate development. Online platforms such as Douyin and Xiaohongshu will become new channels for brand promotion and marketing. Decoration companies and designer channels need to be included in the scope of corporate channel expansion.
In the face of market changes and new needs for corporate development, Somen.com, 3D Colossus, and New Design Vision have also responded to the times. They have made new conceptions and layouts from brand marketing ideas to brand promotion methods. Through the deepening of in-depth news columns such as "Mark" and "Answer", as well as " The development of projects and activities such as "Haute Couture Powerful Party", "Creating Life, Beautiful +", "Going Green - Green and Low-Carbon Brand Development Plan", "Wise Man, Beautiful Home", "Brand Activities - Whole Process Operation Plan", tailor-made high-quality content for the brand, and help door and wall cabinet companies achieve brand value and product value upgrades, as well as the implementation of brand content operation .
In her sharing on the expansion of the integrated channel, Ms. Shi Xing also made a special preview of the "Enjoy·Twelve Hours Theme Exhibition Area" jointly created by China Construction Expo (Guangzhou), Soumen.com, and Twelve Creations. The "Enjoyment·Twelve Hours Theme Exhibition Area" will be unveiled at the Construction Expo in July 2023. Micro-innovation will be carried out on 20%-30% of the area of the exhibitors' booths - designed and built with the thinking of decoration companies selling main material packages, creating a life-like scene with great sales power on the booth, and raising the brand promotion and product promotion of exhibitors to a new height.
China Construction Expo (Guangzhou) and Soumen.com jointly hosted the high-end dialogue session "Change - Meeting the New Era". Hua Qiansheng, the person in charge of China Construction Expo, Xie Jing, the director of Twelve Creation Design Office, and the deputy director of the National Innovation Alliance of Wood Culture and Creative Industry Shi Xing, CEO of Soumen.com, Zhang Yiming, President of 3D Home Group, Zhang Yan, Vice President of TATA Wooden Doors, Zhang Jingbo, Vice President of Shangpin True Color Smart Home, Li Nan, Deputy General Manager of Zhanzhi Tianhua Home Group Co., Ltd., Zhang Jingji, Deputy General Manager of the Doors and Windows Division of Maxim's Group, conducted in-depth discussions on the impact of the epidemic and post-epidemic development. The guests generally believed that the epidemic has indeed had a certain impact on the market, industry and enterprises, but the future situation is generally good. As long as enterprises keep up with the changes and plan according to the situation, they will usher in a new tomorrow.
Looking forward to 2023, we need to learn from experience and lessons from the past of difficult situations, and we need to pay tribute to those "those who have overcome difficulties" who have bravely moved forward in difficult situations.In order to commend and encourage those who are not afraid of difficulties and have the courage to pioneer, the seminar specially set up the award "Those Who Overcame All Troubles - 2022 Door and Wall Cabinet Industry Marketing Breakthrough Brand", and held a grand award. This award is comprehensively evaluated based on comprehensive indicators such as corporate strategy, brand marketing power, channel influence, product reputation, design expression, etc., and selects outstanding companies that can still do marketing well in special times, and awards award logos and medals, thereby providing more trust and endorsement for brands to develop marketing in terminal markets, and realizing the bright future of "marketing-driven brand growth".
Mengtian Home Furnishing, TATA Wooden Doors, Shangpin True Color , Sanfeng Whole Home Customization, Tucson, 3D Unpainted Wooden Doors, Kinkaid , Millennium Boat, Jinkai Home Furnishings, Oponi, Jindi Wooden Doors , Qianchuan Wooden Doors , Zhumei Home, Kaikai, Linyuan, Layshi, Golden Knight , Kepai, Lechen, Pinqiao, Jiazun, Oupike, Yongtenai, Tianan, Yajie, Tris, and Huida Environmental Protection won this honor.
At the beginning of the new year, everything is renewed, the haze is gradually dissipating, and the future is coming. I wish all colleagues in the industry chain will make great achievements in their respective tracks and move forward!
is back on stage, it must be beautiful!
