In the past two years, many analysis reports mentioned "consumption dimensionality reduction". In fact, it is not a trend at present, but a reality, and everyone should have felt it.
Home appliances are low-frequency consumer products and will take at least 8-10 years. In recent years, consumers are more cautious in purchasing home appliances due to the impact of the overall environment. However, these home appliances with long service life pose great safety hazards.
How to remove these old home appliances and popularize healthy home appliances, overall, there are two ways.
On the one hand, the price is reduced directly. Take TV as an example. In 2019, 2020 and 2021, domestic color TV sales were 48.94 million, 44.5 million and 38.35 million respectively. It is expected that the annual shipment volume is only 34 million in 2022, but large-screen color TVs have become a trend, basically 75-inch and above. It is understood that the Double Eleven offline Wuhu Suning.com store, 75-inch color TVs are less than 3,000 yuan.
On the other hand, the old-for-new subsidy. In July, the State Council held an executive meeting to determine measures to support the consumption of green smart home appliances, and provide policy support in carrying out the home appliances for old-for-new activities and green smart home appliances to the countryside, improving the after-sales service level of green home appliances, and recycling of waste home appliances. On October 26, the General Office of the State Council issued the 10th national video conference on deepening the key tasks of the " deregulation, regulation and service " reform. It mentioned that the policy of promoting green smart home appliances consumption should be implemented and the policy of actively carrying out home appliances trade-in and home appliances to the countryside .
With the introduction of the policy, some physical electrical appliance stores have independently launched the exchange of home appliances for new products, and the old machines are directly used for cash and directly give up prices to help consumption upgrades. From more than ten years ago to the present, Wuhu Suning.com has been insisting on ex-new subsidy activities, linking major manufacturers and subsidizing consumers.
This year, during the opening of the core store square store, Wuhu Suning.com and Midea will jointly conduct the " Green Electricity Action-Green Renewal China Tour" high-end home appliance tour event. It is reported that this large-scale green electricity campaign includes cross-product renewal of whole-house home appliances, green home appliance subsidies, replacement replacement, one-stop service, and exclusive member "gift packages", which provide consumers with more complete smart home appliance categories, more affordable and more convenient and more complete replacement services.
This big move by both parties is to integrate the advantages of both parties' scenarios, products, services, etc., actively respond to the old-for-new policy of home appliances, truly benefit consumers, clear mines for old-for-year appliances, and set an industry benchmark.
In the entire Green Electric Tour Exhibition, there will be product experience check-in for balcony scenes, kitchen scenes, living room scenes and bathroom scenes, as well as interesting activities such as food appreciation, parent-child DIY, fireside music festivals, game interactions, etc. Judging from the results of other areas in the early stage, the scene is full of atmosphere. Many consumers have also participated in the replacement subsidy activity after experiencing the product, and are very recognizing this welfare activity.
I am looking forward to the Green Electricity Action Tour Exhibition in Wuhu. It is the upgraded and opened by the physical home appliance store. In addition, it is at the core of the pedestrian street. I believe that many friends will check in and experience it on site. Friends in Wuhu, don’t miss this benefit.
