Recently, as the weather turns colder, seasonal heating products such as heaters, electric blankets, electric grills and stoves have started a prosperous sales trend. Unlike previous years, this year's heater market is not only hot in China, but also in the European market. Many companies' export orders have been scheduled to be after February. For a time, electric heater type "warming" home appliances seemed to have become "short goods" in the domestic and foreign markets.
Both domestic and foreign sales are booming. "Warm" home appliances have become popular
It is understood that heating appliances have become best-selling products on the online and offline platforms.
Cover News reporter recently saw in a store in Gome, Chengdu that the heaters have been placed in a prominent location in the mall, with a wide range of brands and categories sold, ranging from air conditioners to hand heaters, and various heating products are dazzling, with prices ranging from thousands to hundreds of yuan; the online performance of
heating products is also very active. As long as you enter "heater" on e-commerce platforms such as , JD.com, , Taobao, and many heating products of different shapes and brands will jump to the page, with either a well-behaved or cute or atmospheric appearance... dazzling.
How popular are the sales of Yuhan home appliances? According to CCTV Finance report data, on e-commerce platforms, the sales of heaters increased by 123% month-on-month during the National Day period; according to data from JD.com Consumer and Industrial Development Research Institute, the sales of heaters increased by 352% year-on-year during the National Day period.
is even more surprising that heating appliances are also selling well in foreign markets this year. According to information released by of the China Home Appliances Association, from January to July this year, the cumulative export volume of China's electric heater products was US$490 million, a year-on-year increase of 23%. According to customs data, in July and August this year, the export volume of domestic heater products increased by 14.3% and 11.5% year-on-year respectively; in July this year alone, the number of Chinese electric blankets imported by EU has reached 1.29 million, an increase of nearly 150% month-on-month.
JD heater price ranges from thousands to several hundred yuan
Weather changes energy is tight, urging heat to "warm" home appliance market
Speaking of the reasons that contribute to the growth of domestic and foreign sales markets in the electric heater industry, it is obvious that weather changes and European energy shortage account for a large part of the factors.
Europe is currently facing a severe winter. The traditional fireplace and centralized heating methods are under pressure from tight energy supply and rising prices. "Made in China" small heating appliances have become a new choice for European consumers. The visible European energy crisis is still ongoing. According to relevant institutions' analysis and prediction, the severe energy crisis in Europe may continue until the end of 2023, and Europe's energy transformation will last for 5-7 years in the eyes of professionals. In terms of weather, as "extreme weather" such as extreme high temperatures and extreme low temperatures are becoming more frequent, and it is expected that this problem will be difficult to effectively solve for a long time in the future.
supports the market with a billion-level "warm" home appliances to develop comfortably and healthily
At present, the mainstream heating products on the market include electric oil stencils, skirting boards, small suns, hand warmers, foot warmers , etc. Although the unit price of these products is relatively low, due to their urgent needs, their market size has reached tens of billions. The relevant report shows that it is estimated that the size of my country's heating appliance market will reach 82.9 billion yuan in 2023.
billion domestic market, coupled with the huge demand from Europe, the spring of heating appliances is coming! However, as a distinct seasonal product, heaters are both produced and sold by weather and may not become an emerging market with long-term potential. So at a time when the market is relatively stable, how can heater manufacturers make arrangements to obtain further breakthrough market results and support this 10 billion market?
Cover News reporter learned from different channels that the manufacturers of heating equipment are currently committed to upgrading heating products, starting from a single heating function to meet people's requirements for comfort and health. It is reported that heater products are becoming more and more sophisticated in the research and development of special functions and adapting to various consumption scenarios, such as dumping power outage, constant temperature, timed switch remote control, intelligent control, strong waterproofness in bathrooms, compact and portable, etc., are gradually becoming standard functions. Products that integrate cooling, heating, purification, humidification and other functions, greatly satisfying the needs of all kinds of customers.
The heater sold on Taobao is called the "Energy-saving and Power-saving" brand
. This can also be seen from the innovative functions of various heating products on the current market. For example, Midea has added humidification function to the heater to avoid indoor drying problems; the intelligent interconnection function is also implemented on Midea heater, which allows users to remotely control and make it more convenient to use; Rainbow electric blankets can intelligently monitor users' sleep data and physical signs, so that users can understand their physical condition better; Haier air heater can be turned on and off regularly, which is more convenient and energy-saving; Panasonic 's ion group technology is supported by the heater, which can be sterilized while heating, making the indoor air cleaner cleaner; Emmet has entered the differentiated segmentation group and launched a high-end series of mobile electric heaters for mother and infant groups and a popularization of basic "sunshine greenhouse" series of heaters. In addition, it has also jointly launched a series of joint electric heaters with Moming IP to promote personalized consumption.
In addition, experts also suggest that in order to achieve better growth, heater companies should not only rely on external environmental factors, but also solve the problem of the shortage of the heating effect range, and at least ensure the warmth effect of a single room, otherwise it will be difficult to replace air conditioning and centralized heating; secondly, energy consumption needs to be reduced, and the average energy consumption cost must be lower than air conditioning and centralized heating in order to make the market bloom. Third, safety must be solved, especially the safety risks for children and the elderly. In addition, young people in the future will be the focus of demand, because young people are the group with the strongest willingness and ability to consume, and they may be willing to pay for the heater for a comfortable life. Therefore, we can use the Internet and social media to open up the market among young people, especially through the live broadcast effect, which directly presents the advantages and convenience of the heater.
Cover News Reporter Zhao Ping
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