Cover News Reporter Meng Mei Yili
htmlOn October 26, Tmall and Chinese Geriatrics and Geriatrics Association launched the "Yellow Handrail Plan", linking 20 brands to jointly send 50,000 elderly-friendly handrails to the society. Log in to Taobao to search for the "Yellow Handrail Plan" and you can receive it and install it for free."I hope to follow Tmall Double 11 this year, and follow the home-friendly aging transformation of 100 million empty-nest elderly people, give the elderly more support, and give love a yellow handrail." Xiao Yong, general manager of Tmall home decoration and home furnishing industry, said at the press conference.
The Seventh National Census data shows that the population aged 65 and above in my country has reached 190 million. According to the fourth sample survey on the living conditions of urban and rural elderly people in China, the number of empty-nest elderly people has exceeded 100 million, and about 90% of the elderly choose to stay at home for elderly care.
According to China Centers for Disease Control and Prevention , falls are the first cause of injury and death among the elderly over 65 years old in China. On average, 3 to 4 people have fallen in every 10 elderly people over 65 years old, and more than half of the falls occur at home. The most common scenarios are the bathroom, toilet, getting up or squatting.
is more important than post-help and care, and preventing problems before they happen. The age-friendly transformation of the home environment is urgent.
Xiao Yong introduced that the domestic elderly-friendly industry is in a relatively early stage, with fragmented supply, lack of consumer awareness, lack of product and service standards, and the categories of elderly products are less than one-tenth of those in countries with moderate and severe aging society. At the same time, many home decoration and household goods are not suitable for middle-aged and elderly people, the product quality is poor, and the after-sales service is not perfect. Based on the above considerations, Tmall Home Furnishing has created an elderly-friendly industrial department this year, exploring new possibilities for transformation suitable for the living environment of Chinese elderly people in the two core categories: elderly-friendly furniture and elderly-friendly bathrooms. "I hope that the bright yellow color of the Yellow Handrail Plan can become a sign that the whole society pays attention to aging and become an entry point for everyone to recognize the difficulties of the aging society."
Zhang Jinsong, deputy secretary-general of the Chinese Society of Gerontology and Geriatric Medicine, said, "At the time node of 'Double 11', Tmall uses a 'yellow Handrail' to focus more attention on the elderly and pay attention to aging-friendly transformation. It is a particularly meaningful activity in the context of implementing the national strategy of actively responding to population aging."
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