22 years ago, the first shopping mall in Hongxing Meikelong in Shanghai was opened on Zhenbei Road in Putuo District. "Zhenbei Shopping Mall" has become the home decoration landmark in the hearts of Shanghai people. Gradually, this place has become a gathering place for the home decoration industry, with home furnishings, building materials, and decoration designs.
22, this big trader "time-honored brand" has withstood the impact of two rounds of epidemics. After real estate entered the era of stock, it found a development "password" of continuous drainage, development of incremental volume, and maintaining the "traffic" development "password" in the track closely related to it.
Red Star Macalline Shanghai Global Home Furnishing No. 1 store
Strong traffic import
Following all kinds of "first-term economy"
In Red Star Macalline Shanghai Global Home Furnishing No. 1 store, a 16,000 square meters of the country's first "smart electrical appliance life hall" has been created here. More than 60 high-end electrical appliance brands in the museum have gathered "first-end store economy" and "first-term economy" to make this place a new consumer check-in place in Shanghai: A.O. Smith has opened the country's first AI-link smart experience hall, BWT China flagship store, Sanyi Bird | Casarte Shanghai's first store, Fangtai world's first smart kitchen experience store, Bosch Shanghai's first official experience store, Siemens Shanghai's first official experience store, Toshiba star living room Shanghai's first store, etc. all settle here.
Smart Electrical Appliances Life Center
In this regard, a relevant person in charge of Toshiba Star Life Center told reporters: "We chose this place because we took a fancy to the location advantages here. When it comes to home decoration landmarks, no one in Shanghai doesn't know about the Hongxing Macalline Shanghai Global Home No. 1 store in Putuo District ."
In addition to the first store economy, green low-carbon economy 's new fashion and new consumption, Red Star Macalline Shanghai Global Home No. 1 store is also in the "first launch" team. "The green consumption season was specially added to this year's of the Shanghai 55 Shopping Festival, which shows that green and low-carbon consumption is the general trend." Li Yongbo, executive deputy general manager of Hongxing Macalline Shanghai Global Home Furnishing No. 1 store, introduced that in the boutique bathroom that just opened in the mall, it integrates various functions such as energy conservation and emission reduction, intelligent applications, constant temperature and deodorization, and integrates the concept of healthy and practicality and helps people have a better life throughout the whole process.
Continuous traffic password
Consumers can trust
Recently, Red Star Macalline was selected as a typical case of honesty and business development in Shanghai. The "home store merchant management model with merchant credit classification as the core" explored and established, standardized the business behavior of merchant brands through the credit rating evaluation and credit data of merchants, and created a worry-free home consumption experience for consumers.
"Shanghai Global Home Furnishing No. 1 store located in Putuo District is the first store that Red Star Macalline entered Shanghai. Now we have opened 7 stores in Shanghai with a total business area of 910,000 square meters, nearly 2,100 cooperative merchants, and the total sales in 2021 exceeded 11 billion yuan." Wang Xiaoli, general manager of Hong Star Macalline Shanghai Development Center and general manager of Global Home Furnishing No. 1 store, said that 22 years of standing and continuous development cannot be separated from the trust and support of consumers.
0 Shopping mall customer flow during the National Day holiday
"Consumers can trust." - has become the "traffic password" for shopping mall development. Here, the mall conducts three-dimensional credit rating evaluations on merchants from seven key indicators, including customer preference, quality management, price management, service management, performance behavior, factory evaluation, and legal person evaluation. Consumers can query the credit information of each brand at the mall service desk or online at any time, realizing the online and offline integration of merchants' credit display.
Not only that, the mall has also launched services such as product traceability systems, home furnishing industry service commitments, etc. to protect consumer rights and interests in multiple aspects. This year, Red Star Macalline actively participated in the third "55 Shopping Festival". Based on the "Credit 3.0" work, it gathered top brands in the industry to raise "application" for consumption and boost confidence through the "818FUN SiHai Shopping Festival".Data shows that the sales amount of Red Star Macalline 818 sales in the national mall increased by 15% compared with the same period last year, the number of orders increased by 17%, and the number of consumers increased by 25%. Among them, the number of orders in Shanghai's Global Home Furnishing No. 1 store reached 8859 orders, and achieved sales performance of 150 million yuan.
Source: Shanghai Putuo
