The relevant information revealed in the recent China High-end Home Appliance Brand Summit held in Ningbo, Zhejiang further pointed out the opportunity points of ordinary mobile phone purchase users in 2022, which coincides with the previous episodes of "good Double Eleven". If you have a recent demand for purchasing a machine, you can pay attention to it!
1. Negative events occur frequently, economic expectations have been lowered one after another, and money is less, so it can’t be sold.
Review in the first half of 2022, it can be said that one wave has not been settled again. The repeated epidemic situation, the Russian-Ukrainian conflict, the incident of Pelosi’s Taiwan outbreak, etc. have played a negative role in the domestic and foreign economies. In 22 years, the global GDP expectation has been lowered from the initial 4.1% to 3.6%; the domestic situation is not optimistic, down from the initial 4.4% to 3.3%; further restricts the people's free "consumption space" (there is less money, I can't buy it)
2. The domestic home appliance market pressure has increased sharply, and fewer people have strong demand for buying machines.
in 2022, the global technology consumption market size was around US$413 billion, down 5.5 points; while the domestic market was US$128.2 billion, down 9.4 points. In simple terms, China's home appliance industry is nearly twice as stressed than the global home appliance industry!
3. More and more people are pursuing quality of life, making high-performance products a trend of purchasing replacement
Upgrading products as motivation to buy home appliances has increased significantly. Take TV as an example, the proportion has risen from 29% to 34%; It is obvious that the proportion of consumers who pursue high-performance products and a better user experience will inevitably increase accordingly.
4. More and more people are buying high-performance home appliances (such as large-size TVs)
In the first half of 2022, compared with the same period in 2021, the retail sales share of high-end home appliances such as color TVs above 75 inches (excluding 75 inches), refrigerators above 600L and more than 13 sets of dishwashers in China's offline market have increased by a rate of retail sales of high-end home appliances such as color TVs above 75 inches (excluding 75 inches), refrigerators above 600L and more than 13 sets of dishwashers in China. They are significantly higher than those in overseas markets, especially the growth rate of more than 13 sets of dishwashers reached 122%, while the growth rate of dishwashers in overseas markets during the same period was only 15.9%
5. Taking the domestic TV industry as an example, the more you sell, the cheaper it is
Since the epidemic, products in mainstream TV size segments have been on the decline, and the bottom of the slope is not visible for the time being. Taking the 75-inch TV as an example, the average price of the current market (e-commerce channel) has dropped from 6,220 yuan in in the same period last year to 4,496 yuan. For users who need it, they are not losing money at the moment; for users who have demand but are not in a hurry, they can wait until Double Eleven!
is getting cheaper and cheaper in the domestic TV industry, and it is also getting bigger and bigger. Various manufacturers compete fiercely on 98-inch LCD TVs, but overall, TCL has obvious advantages.
6. In 2022, the average price of color TVs is expected to be 2,569 yuan, and the opportunity to purchase is significant
7. In the favorable environment of "Double Eleven", 85-inch LCD TV purchase symmetric analysis
The following figure is the competitive analysis table for the 85-inch TV product strength of mainstream brands. The red content is the advantage point, and the price may fluctuate slightly (affected by the market environment)
is an analysis of the positive trends of Double Eleven in the home appliance industry. will gradually unlock the trend of "Double Eleven" in other categories. It is recommended to focus on , like + follow, forward it to friends around you, and grasp the best buying trends of Double Eleven!
