The white household appliance industry trend is "drifting", and there are defects in the development process
In recent years, the Internet has become more and more popular, and "smart" trends have emerged in all walks of life, including the home appliance field. In 2010, Haier took advantage of the situation to launch air conditioners with intelligent security and remote monitoring functions. Subsequently, various giants appeared in many white goods such as smart refrigerators and smart washing machines, but these products generally have single forms and lack real practical scenarios.
There is no doubt that intelligence is an inevitable trend in the development of the industry, but the practicality of technological innovation is also very important. The development trend of white household appliances is gradually "drifting", which means that the industry needs an innovation urgently.
The white household appliance industry ushered in "change", and technological innovation has become a development trend
Refrigerators and washing machines are important components of the white goods industry. All home appliance brands have been working hard to compete for the market highland through technological innovation and iteration, leading new trends in the industry development. From the innovation of TCL white household appliances, we may be able to see the future development trends of the industry.
1, TCL "Gewu Series" refrigerator
Judging from the industry development and technological improvement in the past two years, refrigerator products are mainly upgrading around the theme of big health, which is a significant progress in the entire industry. The molecular preservation technology adopted by TCL in the "Gewu Series" refrigerator series has reached the international leading level. This technology can regulate the molecular movement state in food cells through biological magnetic fields and reduce metabolic loss.
In addition, another "smart constant temperature and freshness technology" of TCL refrigerator is also recognized by many consumers. It intelligently senses temperature changes and achieves constant temperature under the premise of minimum energy consumption. To be honest, TCL is becoming increasingly popular in the market and favored by users. The fundamental reason is that the rapid iteration of new technologies and the increasingly powerful functionality, quickly catering to consumers' ever-increasing demands.
2, TCL dirty-free pulsator washing machine
As early as 2017, TCL opened the prelude-free new era of all dirty-free cleaning with its dirty-free pulsator washing machine. Compared with the disadvantages of the traditional pulsator washing machine, , which is easy to hide dirt, the innovation of TCL washing machine is that it uses a cleanable split pulsator, so that consumers can easily disassemble and clean sanitary dead corners at home, saving complicated steps such as after-sales service. This technology not only solves the sewage washing problem that plagues most consumers from a technical perspective, but also ensures the overall performance of the washing machine, so as to have both fish and bear's paw. This is an epoch-making solution.
In the following two years, TCL white household appliances continued to devote themselves to research and development, overcome difficulties related to pollution-free technology, and successively launched all categories such as dust-free drum washing machines and dust-free bucket middle-barrel washing machines, which promoted the development of the industry to a certain extent.
Based on the demand-dead technology, TCL white household appliances rank among the top
As of now, TCL white household appliances have 15 international patent applications , 336 national invention patents , 821 utility model patents and 341 design patents, and have passed the CNAS laboratory certification, which is the result of the hard-dead technology based on user needs.
After 25 years of training, TCL white household appliances have won praise from the industry and consumers for their innovative upgrades in this field, and their product practicality and professionalism. At the 2022 Refrigerator Industry Summit Forum, TCL won three awards: "Healthy Fresh Preservation Innovation Brand", "Outstanding Channel Performance Product Award", and "Molecular Fresh Preservation Technology Star", becoming one of the most eye-catching brands in the audience!
In recent years, how to empower the industry with technology has become a new challenge facing many home appliance brands. TCL White Home Appliances has continuously innovated refrigerators and washing technology, and has carried out many valuable deepenings in the industry, promoting the return of products to the fields of humanization and convenience.After all, innovation cannot be crowded with people from the perspective that seemed "fresh" in the past, but requires daring to "innovate" under the premise of user-driven and creating consumer needs, locking in the pain points of use at any time, digging in depth, and "prescribing the right medicine". This is the trend and core of the development of home appliances.
TCL white household appliances are constantly innovating, and may become the weather vane of the refrigerator and wash industry in the future
Overall, intelligence and innovation will fill the connotation of the upgrade of the refrigerator and wash industry. Only those companies that dare to take the initiative to change and make systematic arrangements will be favored by the times and favored by the market. Every technological innovation in TCL white household appliances plays a leading role, and its starting point is consumer needs.
Whether it is the molecular preservation technology that affects microorganisms and cell metabolism by controlling the magnetic field, or the duplex partition structure that achieves the best cleaning effect through clothing classification and washing, it is centered on meeting consumer needs and improving the quality of life. Only in this way can we constantly bring new ideas to users and stimulate user enthusiasm, which is the source of vitality for enterprises and industries.
