One-week home information review
159 (2022.9.20-2022.9.26)
Industry·Dynamic
August Ceramic tiles imports amount of US$10.0418 million
September 22 news, according to relevant customs statistics: In August 2022, China's total import and export of ceramic tiles was US$430 million, a year-on-year increase of 16.09%. Among them, the total export volume was US$419.8 million, an increase of 18.78% year-on-year, and the total import volume was US$10.0418 million, a decrease of 40.46% year-on-year.
This year, 33 home decoration companies went bankrupt
Some listed companies lost 600 million
According to incomplete statistics from Taocheng News, from January to September 2022, 33 decoration companies across the country declared bankruptcy. Among them, Zhejiang has the largest number of enterprises, with 11 enterprises; Guangdong has 6 enterprises; Jiangsu has 4 enterprises; Anhui, Hubei and Shanghai have 2 enterprises each; Jiangxi, Liaoning, Inner Mongolia, Ningxia, Shaanxi and Sichuan have 1 enterprise each. Most home improvement companies go bankrupt or closure are caused by breaking their capital chains. Small and medium-sized decoration companies are difficult to resist risks, and listed companies are also facing a tight capital chain. Recently, many listed decoration companies have successively released their 2022 semi-annual reports. Among them, Quanzhu Co., Ltd., Guangtian Group , Dongyi Risheng and Baoying Co., Ltd. had negative net profits in the first half of the year, with obvious losses, with the highest loss amount reaching 652 million yuan. Regarding the reasons for the performance losses, including the unpaid receivables of real estate collapse and the suspension of projects that occurred during the epidemic.
High-level changes in the home furnishing industry
9 "heads" have changed, and 77 senior executives have resigned
In the second half of this year, executives in the home furnishing industry are still changing frequently. According to incomplete statistics, in July and September, more than 70 senior home furnishing executives changed their positions, which was nearly half of the year last year. Judging from the position, there are many "family members" of the company. Zhu Chengqing, chairman of Yong'an Forestry, resigned after serving for only half a year. In addition, positions such as vice president, deputy general manager, company director, securities affairs, etc. have changed frequently. Among the 77 executive changes counted, 9 "heads" have changed, 21 positions of presidents, general managers, vice presidents, and deputy general managers have changed, and 8 have left.
2022 China South China (Haikou) Construction Expo was postponed to December to hold
September 23, 2022 China South China (Haikou) Prefabricated Building and Green Ecological Home Furnishing Expo and China Technology Exchange Conference to Promote the Modernization of the Construction Industry" and the "2022 China (Hainan) Full Decoration Industry and Prefabricated Interior Decoration Intelligent Manufacturing Summit Forum will be postponed to December 23-25, 2022.
The 22nd China Chengdu Construction Expo was postponed to December
On the morning of September 21, the Chengdu Construction Expo officially announced that according to the notice requirements of the Chengdu New Coronavirus Pneumonia Epidemic Prevention and Control Command on September 18, 2022, the 22nd China (Chengdu) Construction and Decorative Materials Expo, originally scheduled to be held in China Western International Expo City from October 8 to 10, was postponed to December 9 to 11, and the exhibition location remains unchanged. It is reported that this is the third time the exhibition has been postponed this year.
Home News
IKEA was fined 578,700
September 23, IKEA China was fined about 430,000 yuan for selling products that were not qualified for warning signs, and the illegal gains were confiscated for about 140,000 yuan, and the total fine was about 578,700 yuan.
overall bathroom brand
Weishizhugong completed tens of millions of yuan in round B financing
September 20th news, Beijing Weishizhugong Technology Co., Ltd. has completed tens of millions of yuan in round B financing. Weishizhugong is an integrated bathroom digital service provider focusing on the field of industrialization of building interior decoration. This round of financing will be used to build a prefabricated interior parts production base project in Gulou District, Xuzhou City, Jiangsu Province to create an overall sanitary ware production base for the ToC market; at the same time, the company will focus on improving the company's product and digital application technology capabilities for the ToC market.
Sofia plans to acquire the remaining 49% stake in Simi Kitchen Cabinet
On September 16, Sofia announced that it plans to plan to acquire 49% stake in Simi held by French company SG.At present, the transaction method and transaction consideration have not been determined, and the relevant content will be determined after negotiation between the two parties to the transaction. Currently, Sofia holds 51% of Simi's shares, and the remaining 49% of the shares are held by French company SG. Simi takes cabinet as its flagship product, and Simi is repositioned as a light high-end brand in 2022. In the first half of this year, Simi's revenue was 464 million yuan.
Sofia's first door and window brand image store in the country was unveiled on
Recently, the first Sofia door and window image store was officially launched in Guangzhou, accelerating the layout of the new door and window track. According to reports, the total area of Sofia Door and Windows Image Store is nearly 400 square meters. The store is guided by consumer needs and provides a faster, more efficient, and more personalized home furnishing overall solution. Unlike traditional door and window stores, Sofia doors and windows inherit Sofia's aesthetic genes and design the store with home space scenes, making the store an art exhibition hall that combines art, fashion and quality, close to the new consumer group.
"50 Questions" by the China Securities Regulatory Commission Marco Polo IPO
Recently, the China Securities Regulatory Commission issued the "Feedback on the Application Document for the Initial Public Offering of Marco Polo Holdings Co., Ltd.", which disclosed the first feedback on the company's IPO, with the date of issuance of September 16, 2022. The "Opinions" are divided into three categories (normative issues, information disclosure issues, and other issues), and a total of 50 inquiries were raised, covering many sensitive matters such as Evergrande , Sitong Co., Ltd. , Guangdong Dongwei, Meimei Ceramics , etc.
Senying Window Industry will be officially listed on the Shenzhen Stock Exchange
On September 26,Senying Window Industry will officially land on the Shenzhen Stock Exchange as a company with the whole window as its main business, and will be listed on the Shenzhen Stock Exchange and ring the bell. The company's main products include energy-saving aluminum-clad wooden windows, curtain walls and sunrooms, mainly aluminum-clad wooden windows. This product uses solid wood integrated material as the stressed rod, covering and connecting aluminum alloy board frames that play a protective and decorative role, and has functions such as insulation and energy conservation, anti-theft, sealing, and silent.
In recent years, Senying has launched classic aluminum-clad wood air-conditioning windows, new generation aluminum-clad wood air-conditioning windows, etc., positioning "higher-end air-conditioning windows". In 2019, 2020 and 2021, Senying Window Industry achieved total operating revenue of RMB 728 million, RMB 837 million and RMB 957 million, respectively, with an average annual compound growth rate of 14.60%; net profit attributable to shareholders was RMB 75.8628 million, RMB 127 million and RMB 128 million, respectively.
Douyin 921 Good Product Festival
TATA Wooden Door Sales 115 million
On September 21, TATA Wooden Doors and Douyin e-commerce launched a "good product carnival party" with the theme of "Good Products Carnival". During the 921 Douyin Good Products Festival, TATA wooden doors surpassed the beauty and fast-moving consumer goods brands twice and ranked first in the store rankings. From September 9 to September 21, in 13 days, TATA wooden door won 27,820 orders, setting a new record with a cumulative sales of 115 million, attracting 4.2 million people to watch online.
Outdoor furniture export giant Zhejiang Zhengte rings the bell and goes public
On September 19, Zhejiang Zhengte Co., Ltd. was listed on the Shenzhen main board. The issuance price is 16.05 yuan per share, and the issuance price-earnings ratio is 22.98 times. As of 2:10 pm, its stock price rose by more than 43.99%, with the latest market value of 2.542 billion yuan. Zhejiang Zhengte is mainly engaged in the research, development, production and sales of outdoor leisure furniture and supplies. The company now has two major product series: sunshade products and outdoor leisure furniture. The company plans to raise 441 million yuan in this IPO, mainly for the annual output of 900,000 outdoor leisure products projects.
Fusenmei announced that rent and service fees will be reduced by 100 million yuan
On September 19, Chengdu Fusenmei Home Fusenmei Co., Ltd. issued an announcement stating that in the past two months, the high temperature power limit in Chengdu and the new crown epidemic have had a certain impact on the normal operation of physical stores/markets in the region. In order to support merchants' operations and development, it is planned to reduce and exempt the shop rent and service fees of merchants operating in Fusenmei Chengdu. It is reported that the exemption arrangement involves the company's operating income (total amount of rent and service fees) in 2022, which is expected to have an impact on the company's net profit attributable to shareholders in 2022 of about 70 million yuan.
Gujia Home Furnishing adheres to the red line of "customer interests"
Quickly solves the incident of infringing consumer rights of individual dealers
On September 22, Gujia Home Furnishing issued a notice on the "dealer runaway incident" that fermented a few days ago, saying that Zhou, one of the dealers in Shenyang area, used the payment collected for other purposes due to personal reasons, and did not place orders with the factory, and did not fulfill product delivery obligations to consumers. Gujia Home Furnishing immediately dispatched a special working group to intervene and quickly and properly resolved the consumer problem. Gu Jiajia Furniture said, "Any behavior that infringes on the interests of consumers is an act that violates Gu Jiajia Furniture's red line. We will never tolerate it!"
up to 40 million
Dongguan Houjie issued a new policy to assist in the development of the furniture industry
. Recently, Houjie Town, Dongguan City formulated and issued the "Houjie Town Furniture Industry Cluster Pilot Cultivation Fund Management Measures", standardizing the management of special funds of up to 40 million in the city and clearly supporting furniture enterprises to cluster, high-end, branding, digitalization and greening, 5 major development directions, 16 types of funding projects, and promoting the high-quality development of the Houjie Town Furniture Industry Cluster.
Gold Medal Kitchen Cabinet Releases New Brand "Orange Bird Beauty Home"
Creates a one-stop fast-dressing home
On September 21, the "Orange Bird Beauty Home" brand under the Gold Medal Kitchen Cabinet officially debuted. According to reports, Orange Niao Meijia adheres to the service tenet of " full-case design ·whole-house delivery", thinks about home space design from the perspective of the whole family, and uses lighter, more environmentally friendly and fashionable materials to open a new era of fast-family and fast-family throughout the whole family. The product focuses on four major home furnishing categories: soft furnishing, furniture, home products, and storage systems, creating 6 styles of aesthetic living spaces, adapting to mainstream apartment types in the market. The brand of the Golden Medal Kitchen Cabinet Incubation subsidiary, Orange Niao Meijia, is not only a keen control over the new soft decoration track, but also a first value exploration of one-stop fast decoration home furnishing brands.
Natural Home released the decoration brand NATURE HOME
On September 21, NATURE HOME High-end Home Furnishing Life Pavilion, a subsidiary of NATURE HOME, officially opened in Shunde, Foshan, with a total area of nearly 1,000 square meters. At the same time, Nature Home officially released the decoration brand NATURE HOME. According to reports, NATURE HOME's brand positioning is to provide one-stop healthy home solutions, and the target consumer group is young and middle-class people who pursue a healthy lifestyle and high-quality life. Nature Home said that in the future, more decoration living halls will be established across the country.
Gu Jia released the "Overall Sleep Solution"
September 17th, on the occasion of the 9th anniversary of Gu Jia mattress, Gu Jia Home Furnishings has set up the banner of overall sleep solutions for the first time in the entire industry, leading the industry to upgrade and develop to a new stage through a press conference called "Overall Sleep, Deep Sleeping in ". At the press conference, Gujia Home Furnishing launched the "overall sleep solution" for the first time in the industry around the three core bedroom categories "bed, mat and pillow", in order to provide consumers with higher quality sleep services.
Gold Medal Kitchen Cabinets are the first to promote "smart home"
integrates security, entertainment and other scenarios
Recently, Gold Medal Kitchen Cabinets create a customized intelligent experience based on smart homes, and for the first time launched " Smart Home " that integrates control, entertainment, security and other scenarios. According to reports, Smart Home uses home space as a carrier and creates N product solutions and scenario applications around the five core scene spaces of the entrance hall, living room, kitchen, bedroom, and Weiyang. The products cover core single products, integrated products, system products, smart peripheral products and other categories.
Red Star Macalline repays US$300 million bonds on time
On September 21, Red Star Macalline issued an announcement stating that the company's US$300 million 3.375% guaranteed bonds due on the same day have been redeemed on time. This successful redemption is due to the steady progress of Red Star Macalline's "light assets, heavy operations, and leverage reduction" strategy. It is reported that since 2021, Red Star Macalline has continued to promote the "light assets, heavy operations, and leverage reduction" strategy, actively reducing the scale of interest-bearing liabilities. The total amount of interest-bearing liabilities has dropped by 8.4 billion yuan compared with the end of 2020, and the interest-bearing liabilities ratio has decreased by 1.3 percentage points from the beginning of 2022 to 27.7%.
Shell suddenly entered the rental house, Ziroom sneaked into home decoration
Recently, there was an additional "self-use decoration" section on Ziroom App, and not long ago, it launched the independent sub-brand of "Zhiaijia", with similar functions to the "self-use decoration" section... All signs indicate that Ziroom is quietly entering the home decoration business. Interestingly, Beike House Finder regards decoration business as the second growth curve this year, and launched "Beike Huiju" at the end of last year and announced its entry into the rental market. Industry insiders said that the overlap between Ziroom and Beike Real Estate does not mean that there is direct competition between the two. The two may also be the "perfect combination" in the blueprint drawn by Lianjia founder Zuo Hui , and in the future, it will not only be in mutual business support, but also in meeting market demand and driving industrial progress.
Germany's top cabinet brands declared bankruptcy
Recently, German kitchen manufacturer Rational has filed an application to initiate bankruptcy proceedings. It is understood that kitchen production is still in a standstill due to failures in the server system used to control product design and production and the company's business. The company was unable to process any orders since the beginning of the month, and management chose to file for bankruptcy due to the inability to predict when production will resume and the loss caused by default.
7*24 hours: Wenzhou Expo, Hangzhou Soft Decoration Exhibition, etc. Delayed | Red Star Macalline's debt is 76.3 billion | Gujia holds an overall sleep solution press conference | Shenzhen Xiangjiang Home Cleaning Merchants' Rights Protection
7*24 hours: Red Star Macalline's rent-free 500 million | Shangpin Home Decoration performance plummeted | Mona Lisa's net loss in the first half of the year was 480 million | Xilinmen's revenue in the first half of the year was 3.6 billion | Chengdu Custom Home Exhibition and other postponed
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