The "three magic weapons" to fight against the sauna days are air conditioners, refrigerators and watermelons, which are experiencing hot sales. As hot days continue, air conditioners, the mainstay of cooling appliances, have taken the lead, pushing consumer enthusiasm to a climax. Jingdong Five Star Appliances and Jingdong Appliances’ offline physical stores have enjoyed a “double harvest” in terms of popularity and sales, and are pursuing new consumption growth in the “scorching summer economy”. It is reported that thousands of JD Five Star Appliances stores simultaneously launched the "Healthy Renewal, Cool and Refreshing" Refrigeration Festival event and issued tens of billions of cooling subsidy coupons to boost the purchasing power of cooling appliances. At the same time, leading home appliance brands such as Gree , Midea, Haier , Hisense , TCL and other leading home appliance brands have taken the shuttle bus of the "Refrigeration Festival" to promote the launch of new products, hot hot models, high cost performance, etc. to cover the needs of all customer groups. The cold appliance products help consumers spend a "cool summer".
Although it has entered the rainy season, the hot weather still dominates the country and refuses to leave. Although it has not yet reached the scorching heat that exceeds 40℃, many consumers have locked in the discounts on air conditioners in advance. Mr. Tan, a citizen of Nanjing's Gulou District, said: "If you don't buy it now, you will have to queue up for installation in the dog days of summer." He also emphasized that large household appliances can be used for many years, and when choosing brands and models, it is more necessary to "experience them first before buying" to feel confident. After many comparisons, Mr. Tan chose to place an order for a Gree 1.5-horsepower first-class energy-efficiency inverter air conditioner at JD Electric’s Nanjing Xinjiekou store, and made an appointment for home installation the next day.
The person in charge of Jingdong Five Star Electric Air Conditioning said that the appearance of high temperatures has increased consumers' demand for air conditioners. It can be predicted that this year's air conditioner market will once again be "in full swing". At present, major offline stores are fully prepared to prepare for the "high temperature economy". Jingdong Five Star Electric Appliances has also finalized deals with major air conditioner brands, covering low, medium and high prices, as well as the currently very popular fresh air air conditioner spot resources. Consumers are optimistic about online Jingdong products that can also be experienced in offline physical stores. Buy. At the same time, service guarantee was also upgraded during the Refrigeration Festival. When consumers buy air conditioners in offline stores, they can enjoy the same services as JD.com, including 7-day no-reason returns, 30-day price guarantee, 30-day returns 30-day exchanges for major appliance quality issues, 180html.
The manager of Jingdong Electric’s Nanjing Xinjiekou store took stock of the hot-selling soft-wind air conditioners, such as the Haier air conditioner that automatically swings up, down, left and right, 56℃ sterilization and self-cleaning at a discounted price of 2699 yuan; one-click windless, three types The Midea air conditioner in dehumidification mode only costs 3999 yuan; 56℃ bacteria self-cleaning, 360 degree movement large air deflector is available for 3999 yuan; the left and right swing wind, large air deflector prevents direct blowing Hisense air conditioner hangs up 2699 yuan; delicate and windless sense, customized multi-latitude wind sense COLMO air conditioner hang-up 5599 yuan; three windless modes, 22 decibel quiet operation Midea air conditioner cabinet machine discount price 8999 yuan; distributed air supply, second-generation Gree cold outdoor unit Gree vertical air conditioner The event price is 12999 yuan... They are all brands and models that consumers tend to pay more attention to.
Industry insiders emphasized that driven by the high-temperature economy, air-conditioning brands and distributors are focusing on products, services and experiences, which is bound to meet the competition for the hot summer economy. In addition to the cold product heating market, home appliance cleaning services have also ushered in the first wave of "climax". The number of air-conditioning cleaning appointments at Five Star Home has doubled, becoming a dazzling "landscape" for consumption in the hot summer.
Jingdong Five Star Electric Appliances revealed that with the air-conditioning category taking the lead, refrigerators, fans and other cold appliances have also joined the "battle against the scorching heat" army. In the Jingdong Five-Star Appliances Air Conditioning and Refrigeration Festival and the Refrigerator Exquisite Fresh Storage Festival starting today, tens of billions of cooling subsidy coupons will be distributed for free, with double subsidies up to 1000 yuan, and so on.You can directly use it to purchase cold appliances and enjoy "further discounts".
