Even if it is the same cabbage, the same pork belly slices, green and red peppers, garlic, salt, light soy sauce, and sugar, why are the "hand-shredded cabbages" fried at home often very different from those fried in restaurants? Is this still the case even if you use the "privat

Even if it is the same cabbage , the same pork belly slices, green and red peppers, garlic, salt, light soy sauce, and sugar, why is the " hand-shredded cabbage " fried at home often different from the one fried in restaurants? Big difference, even if you use the "private tricks" of chefs? The reason lies more in the size of the firepower and the control of the heat. Surging firepower is not difficult for those who specialize in using fire in commercial kitchens; precise fire control can basically be mastered by professional chefs after years of training and practice. However, these are difficult to achieve in daily life due to the limitations of the capabilities of household gas stoves and the differences in cooking levels of family members.

allows products to bring surging firepower to family kitchens and help family members accurately control fire. For household gas stove brands, it is a challenge and an opportunity. Especially in the process of high-end kitchen appliances, users have higher demands for cooking experience, and many contents including ease of operation, taste of dishes, etc. are directly related to "fire".

In response to user needs and judgment of market trends, kitchen appliance head brand FOTILE continues to iterate the Jihuo® series, which is characterized by high-efficiency firepower, leading the innovative development of the gas stove industry. Recently, Fotile Taiji Fire® Direct Injection II Generation JEM7A has been launched, igniting new enthusiasm for gas stoves through "highly efficient fire power".

High-end chemical gas stove window of opportunity, the demand for firepower and thermal efficiency upgrades is strong

Home appliancesThe market is in the in-depth stage of structural adjustment. Taking the gas stove category with high penetration rate and a necessity for family life as an example, under the background of dynamic and stable retail volume, the retail sales scale maintains a growth trend, the market value demand direction is clear, and the high-end upgrade trend of the sector is obvious.

According to total data from Aowei Cloud, in 2021, while retail sales remain volatile, the overall retail sales of gas stoves will be 19.1 billion yuan, an increase of 2% year-on-year in 2020, and the growth trend is basically stable.

Correspondingly, the market share of offline gas stoves in the price segment above 3,000 yuan accounts for 24%, which is a significant increase compared with 2020.

observed from "Ding Technology" that specifically, with the trend of high-net-worth products and the high-end trend of the market, the focus is still on performance improvement, which is mainly reflected in large-scale firepower and high thermal efficiency.

This point, market demand and market trend have been clearly stated. According to Aowei Cloud offline monitoring data, most categories in the current kitchen heating market have room for further improvement in energy efficiency (or water efficiency). Looking specifically at the changes in the market trend of gas stoves, taking the first quarter as an example, the retail sales share of products with a thermal efficiency of 65% and above in the gas stove category accounted for 35.6%, an increase of 15.5% from 20.1% in 2019.

At the same time, not only from the perspective of user demand itself, but also from the long-term persistence of green, low-carbon, and energy-saving in the macro environment, thermal efficiency must also be the core keyword for the future growth of gas stoves.

Overall, the gas stove segment will follow the high-end path, relying on high-power and high-thermal-efficiency products to complete a category jump in the kitchen appliance market.

Fang Taiji Fire® II generation JEM7A, "highly efficient fire power" achieves differentiated innovation

Looking at the development of the home appliance market in recent years, the key to breaking through the development bottlenecks of various categories is mostly simple in principle, but it is also often said to be easier said than done. The same is true for the high-end of gas stoves. Specific to each brand, it is also easy to squat but difficult to jump:

On the one hand, it is because whether it is a high-power or high thermal efficiency, it requires relatively sufficient technical capabilities. After all, the final user experience not only depends on The improvement in performance is also reflected in the aspects of safety guarantee and convenience of operation. It is a complex intuitive expression of surging firepower and precise control.

On the other hand, large firepower and high thermal efficiency are the upgrade directions that brands can see. How to find a path of differentiated innovation on the "universal" path is the key to taking the initiative in competition.

"Nail Technology" noted that as a leading kitchen appliance brand committed to innovation, FOTILE not only takes the lead in large-scale power and high thermal efficiency, but also achieves a differentiated innovation path.

Take the newly launched Fotile Taiji Fire® Direct Injection II Generation JEM7A as an example. This leadership and difference is mainly reflected in two dimensions:

First, it is not only about large fire power and high thermal efficiency, but also the pursuit of balance and unity of fire power and thermal efficiency. , achieving "efficient fire power" and achieving a "1+1>2" experience improvement.

The first thing is firepower, which has always been the core element of delicious food. Next is thermal efficiency. Considerable thermal efficiency can not only ensure efficient cooking, but also save energy consumption to a certain extent. The combination of the two gives more room for good use of firepower. For example, heat can penetrate the fiber of food ingredients more quickly and in a shorter period of time, locking in food nutrients and bursting out unique aroma, making it easy to stir-fry.

From the core data, FOTAJIHUO® direct injection II generation JEM7A can achieve 5.2Kw heat load and 75% thermal efficiency. Specific to the level of technological innovation, it is equipped with an upgraded JiFio® supercharged direct injection system, with four high-efficiency layers of pressure stabilization, air intake, mixing, and combustion, forming a new combustion system that comprehensively improves the fire area width and gas efficiency, bringing Comes with efficient firepower.

(direct injection system)

Secondly, continue to focus on the "Four Standards of Fangtaitai Stove" and continue to improve product performance from the dimensions of cleanliness, control and safety, so as to achieve easy cleaning and convenient operation, highlight safety protection, and at the same time achieve firepower. Precise control achieves a good comprehensive experience based on "highly efficient fire power".

In terms of easy cleaning, the "heat-insulating energy-gathering cover" specially designed for the supercharged direct injection system also serves as a pot holder and liquid tray. The three-in-one structural design not only achieves rapid firepower, but also makes cleaning easy.

(rectifier energy gathering cover)

In terms of convenient operation, it can achieve 7-stage fixed-speed precise fire control during use. With rich firepower adjustment, you can find the appropriate heat for each dish; its easy-to-clean design simplifies the cleaning process after use. Improve cleaning efficiency; in addition, the intelligent design also adds humanized operation of smoke stove linkage, further reflecting the convenience brought by technology.

In terms of safety protection, it is related to smoke and fire, making every detail of cooking worthy of attention. Fotile Taiji Fire® Direct Injection II Generation JEM7A has specially set up 12 layers of safety defense. Through active safety protection, it can protect the safety of your family and make cooking more secure.

(12 layers of safety protection)

Taking FOTILE Fire® Direct Injection II Generation JEM7A as an incision, FOTILE gas stoves not only grasp the core direction of high-end upgrades, but also achieve the extension of innovative value through differentiation.

The existing market is in urgent need of a breakthrough, and FOTILE innovation leads a new channel for value dividends

From the perspective of demand rigidity and market base, although new categories continue to be derived, the "Big Mac" size of gas stoves still cannot be shaken, which is a bit regretful. However, gas stoves appear to be quite lagging behind in promoting product technological innovation. According to "Ding Technology", this is not only related to the stock status of the market, but also related to the basically stable functional positioning of the kitchen space.

However, "Ding Technology" still believes that promoting the continuous innovation of gas stoves is both necessary and feasible.

From the perspective of necessity, the kitchen scene has been upgraded, and the demand for cooking experience has been upgraded. As the "soul" of the kitchen, the gas stove, which plays an important role in gourmet cooking, bears a series of key responsibilities such as making the kitchen environment cleaner and kitchen work more efficient. It is said that "fireworks gas in the world is the most soothing to human hearts". As the direct source of "fireworks gas", it is of great significance to promote the continuous innovation and upgrading of gas stoves.

From a feasibility point of view, although the current gas stoves have a high penetration rate, in terms of market stratification, the stock of high-end products is small; in terms of corresponding changes in user demand and technological innovation opportunities, green, low-carbon, whole-house The trends in intelligence and scene ecology are clear. In other words, gas stoves still have a lot of room for innovation.

Therefore, high penetration rate should not be a shackle for the innovation of gas stoves, and the replacement of old equipment with new ones due to equipment aging, damage, and end of life cycle should not be regarded as the only driving force to maintain market vitality. A breakthrough in the existing market will be the key to the next round of "take-off" of the gas stove category. As far as the entire home appliance market is concerned, the fact that other categories have broken through growth bottlenecks through innovation also calls for gas stoves to be more proactive.

Only by advancing with the times and integrating across borders can we promote industry progress and meet the ever-deepening needs of users. In this regard, Fotile has used its own series of innovative practices to open up new growth imagination space in the gas stove market.

"Ding Technology" observes that the innovation of FOTILE gas stoves mainly has two major directions: one is innovation to strengthen basic capabilities around "firepower", and the other is innovation to enhance user experience around "operation intelligence". Moreover, these two directions are carried out simultaneously and complement each other. The whole is the continuous implementation of the "Four Standards of Fangtai stove" which include "good firepower, easy cleaning, easy control, and safer".

Take FOTILE’s newly launched JIHUO® Direct Injection II Generation JEM7A as an example. It has demonstrated outstanding capabilities in “high-efficiency fire power”, precise fire control, and multiple safety protections, all of which make this high-end stove Have strong market competitiveness.

Jihuo® Direct Injection II Generation JEM7A is just one aspect of Fotile’s commitment to innovation in the gas stove category. "Ding Technology" also noted that in March this year, FOTILE also released highly innovative new gas stove products such as the foldable "Magic Cube Stove" and a smart cooking stove equipped with an intelligent cooking system.

Specifically speaking, the automatically folding "Rubik's Cube Stove" is full of subversiveness brought about by "black technology". It uses cutting-edge AI holographic projection interactive technology, which is full of technology. You can get a trendy and cool control experience during the cooking process, and daily cleaning becomes easier.

smart cooking stove will be a "new species" that combines smart cooking systems and stoves into one. It can realize full-process intelligent control such as hand-like stirring, precise weighing, and intelligent firepower adjustment during the cooking process. Through built-in and cloud intelligence Recipes and cooking novices can also accurately control the portion, temperature and time to easily cook a delicious meal.

Whether it is the continuously improving high-efficiency fire power or the technologically-rich intelligent interaction and intelligent control, it shows that there is still a lot of innovation space for gas stoves to explore. FOTILE's series of leading innovations have enhanced power and guided the direction of industry development.

To sum up, from the perspective of the development of the home appliance industry, no category can continue to "win" in the so-called "huge market scale". Only by adapting to changes in user needs and complying with market development trends can we continue to move forward in a healthy state. OK; judging from the release of FOTAJIHUO® Direct Injection II Generation JEM7A, there is no category that cannot be innovated. Only by actively trying meaningful innovations can the brand establish lasting development momentum. The value upgrade channel for gas stoves has been opened, and the innovative FOTILE will lead the industry to reap new development dividends. (Original by Ding Technology, please indicate "Source: Ding Technology" when reprinting)