In order to promote the development of the home appliance retail market in Hefei, the Hefei Municipal Government and the Hefei Municipal Commerce Bureau launched the "Wanmei Consumption. Hefei GO" green smart home appliance subsidy policy on June 3. Smart home appliances within the scope of the activity can enjoy full 200 yuan discount for 3,000 yuan. Once the event was announced, citizens responded enthusiastically, actively participating in the Hefei Municipal Government's subsidy activities, and vying to buy their favorite home appliances.
On this basis, on June 24, the Hefei Municipal Government and the Hefei Municipal Commerce Bureau "upgraded" the subsidies for home appliance consumption again. While the original RMB 3,000 minus RMB 200 subsidy for green home appliances continues to be implemented, citizens can also enjoy the "new benefits" of a RMB 150 consumption subsidy for all categories of home appliances and digital products with a purchase of RMB 1,000 to RMB 2,999, and a RMB 1,000 consumption subsidy for purchases of RMB 10,000 and above. The upgrade of the subsidy policy has also attracted a large number of consumers to purchase 3C digital products at JD Electric Super Experience Store Hefei store (hereinafter referred to as "Hefei Super Body"), setting off a consumer boom.
Citizens lined up in an orderly manner
Citizens’ enthusiasm for consumption continues to rise, and on-site pickup of small household appliances is more convenient.
Different from traditional stores in the past, Hefei Super Body not only has a business area of 40,000 square meters and more than 200,000 items for sale, but also It is unique in terms of scenes, experience, technology, products and services. Consumers can directly experience cutting-edge technology and the latest products here. On the other hand, the rich range of home appliances and digital products, the comfortable and natural shopping environment, and the considerate and comprehensive service experience have also attracted a large number of citizens to Hefei Super Body to participate in the energy-saving subsidy event.
In addition, Hefei Super Body has also linked up with JD Logistics national warehouses to allocate goods to meet the consumer needs of the general public to the greatest extent. At the same time, it also launched on-site pickup services for small home appliances to ensure that customers can get their favorite goods as soon as possible. This move has enhanced Hefei consumers' recognition of JD Electric's super experience store. Many people have gone to the store with their relatives and friends to experience the real machine, and they are optimistic that it is very convenient to pay and pick up the goods on the spot. Starting from the event on the 24th, citizens’ enthusiasm for consumption continued to rise, and long queues even appeared on many occasions.
Customers scan the QR code in an orderly manner to enter Hefei Super Body
Home appliance subsidies are "liked" by consumers. Hefei Super Body's massive "welfare" stacking makes it more affordable
"My parents promised me before that they would buy me a new mobile phone after the college entrance examination." "Li, a student who just took the college entrance examination, told the editor that now that the college entrance examination is over and there are consumer subsidy policies, parents happily paid for their favorite Apple phones.
Another customer, Ms. Qin, said that she wanted to replace the old refrigerator at home. After seeing the Hefei Municipal Government's subsidy activities and being a regular customer of Hefei Super Body, she came to the site on the weekend to have a look. Unexpectedly, there were so many people at the scene who agreed with me, and the final price of the new refrigerator was a "surprise", not only because the subsidy policy launched by the Hefei Municipal Government this time is a "real subsidy, benefiting people's livelihood", but also because Hefei Super Sports There are also rejuvenation subsidies that benefit the people, which promotes trade-in consumption.
It is worth mentioning that in addition to the "implementation" of the Hefei Municipal Government's policies to benefit the people, it is summer. Faced with the rising demand for 3C products from the summer consumer group, mainly "quasi-college students", Hefei Super Body launched It provides a large number of "Qing Cool Festival" benefits, plus Hefei Municipal Government consumer voucher subsidies, to fully meet the diversified shopping needs of Hefei consumers.
Customers queue up to wait for payment
Since the trial operation of Hefei Super Sports on May 19, 2021, it has not only carried the daily shopping, leisure and entertainment needs of surrounding residents, but also brought a different new shopping experience to Hefei consumers. . This time, Hefei Super Body has used one-to-one service from professional home appliance planners, linked JD.com national warehouses, shopping guides and customer service after-sales and other departments to respond in a coordinated manner. While perfectly executing the benefiting people and subsidizing activities, it also through powerful overlays "Welfare" and trendy products keep the consumer atmosphere rising, creating an exclusive green consumption experience for Hefei consumers!
