The so-called laser TV is a projection display device that uses a laser light source as a display light source and cooperates with front projection display technology for imaging, and is equipped with a dedicated projection screen that can receive broadcast TV programs or Internet TV programs.
At present, there are 34 laser TV brands that can be monitored in the Chinese market, and only 40 LCD TV brands are included in the monitoring of Ovi Cloud. In addition to Hisense, Changhong, XGIMI, Nuts, etc., which have been in the field of laser TV for many years, Samsung, Sony, ViewSonic, LG and Epson, HP, BenQ and other global players also Continue to join, the laser display market scale is constantly growing.
According to public data, laser TVs will continue to grow rapidly in 2021. In the first half of the year, the shipment of laser display products (including laser projection and TV projection) in mainland China reached 234,000 units, an increase of 74% year-on-year , China’s laser TV shipments will be close to 400,000 units in 2021, a year-on-year increase of over 80%. It is expected that the market demand will exceed 1 million units in the next three years. laser trends
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Laser TV trends
laser TV sales surge
in recent years,The global TV market is sluggish, but compared to the continued downturn in the color TV industry, laser TVs stand out.
From 14-inch black and white small TVs to today’s 100-inch laser TVs, over the past 40 years of reform and opening up, with the rapid development of technology and economy, consumers’ living standards have gradually improved, and their requirements for quality of life have gradually increased.
At this stage, OLED, QLED, and laser technologies are emerging in endlessly. Consumers can choose TVs with different display technologies according to their consumer needs. Laser TVs have become the darling of high-end consumers in the past two years of improving consumer quality.
In the context of the negative growth of the global TV market for several consecutive years, according to the data of Aowei Cloud Network, the annual compound growth rate of laser TV from 2015 to 2020 is 181%, and it is expected to increase by over 80% this year. The fastest growing new species.
The mainstream of the next-generation display industry
5br11p It is regarded as an important variable to leverage the new momentum of the TV market. Global laser display industry experts, academicians, analysts and hundreds of upstream and downstream companies such as Hisense, Changhong, Guangfeng, Texas Instruments (TI) have a common understanding: laser display mainstreaming is the general trend, and so is The key strategic technology that our country focuses on development. Chinese Academy of Engineering academician Xu Zuyan believes thatLaser display is the mainstream of the next-generation display industry, and laser TV will become the first choice for future home TV upgrades. The prospect of laser TV as a carrier of laser display technology is related to the future direction of the industry.
advantages of laser TV
Laser TV advantage
sense of big-screen viewing, the screen real
Compared with LCD TVs, laser TVs have obvious advantages in size. Although the price of large-size LCD TVs has been lowered several times this year, for example, there are entry-level 75-inch LCD TVs less than 5,000 yuan, and 85-inch TVs 20,000 yuan. But if it rises to 100 inches, the price will be much higher. In terms of display area, a 100-inch size is about 221 cm X 125 cm, which is 78% larger than a 75-inch TV and 38% larger than an 85-inch TV. At present, mainstream laser TVs are equipped with 100-inch anti-light screens, and the price ranges from 20,000 to 50,000, which is more advantageous. Not only that, the essence of laser TV is a combination of ultra-short throw projector and light-resistant screen. If users want a larger screen, they only need to replace the screen, and the cost is not too high. From the perspective of technical performance, laser display also has the ability to be comparable to, or even better than, other emerging display technologies. laser has a narrow spectrum, good directivity, and high power. It can be accurately controlled in the best visual perception area of the human eye, and it is easy to achieve 4K, 8K high resolution and high contrast. These features are not available at the same time for other display light sources.
longer life span, more convenient _strong53
The problem of insufficient brightness. At this time, the user needs to purchase a replacement projection lamp separately. Because laser TV uses a laser light source, not only the brightness is higher than that of ordinary projection, but also the brightness attenuation speed is very slow, and the use time of tens of thousands of hours is enough to meet the needs of the family. In terms of convenience, laser TV can be said to be where you want to vote. Compared with LCD TVs, laser TVs are smaller in size, which greatly facilitates users to move their positions. We all know that in some real home environments, oversized LCD TVs are often not conducive to installation. And in the process of transportation, it is not conducive to handling. Some residential elevators cannot even fit large-size LCD TVs. Compared with these laser TVs, they are more compact. At the same time, laser TVs usually come with auto-focus function, so there is no need to worry about refocusing after moving.
with small radiation,Goggles are more advantageous to health.
As we said earlier, because laser TVs reflect light imaging, the picture effect is greatly affected by ambient light. But it is precisely because of this that laser TVs are softer than LCDs and can better care for the eyes. The image acquisition of laser TV comes from the light reflected from the laser TV screen from the laser TV host, which is consistent with the principle of human eyes watching everything in the world. Compared with LCD TVs, it is less harmful to human eyes and will not feel tired even if you watch it for a long time.
Laser TV is worth looking forward to in the future as a solution to climate change in the global energy market
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The highest display technology not only meets the display needs of consumers, but also meets the needs of energy saving. It can be seen that laser display is not only hard technology and good technology, but also the mainstream choice to achieve carbon peak and carbon neutrality. If liquid crystal display technology originated from Japan, and OLED technology is carried forward in the hands of Korean companies, then laser TV technology is the home of Chinese companies. At present, the domestic is rapidly advancing the localization of core devices, focusing on the development of the laser TV market. From the perspective of characteristic functions and cost, it is a high probability that laser TV will become the mainstream of the future market. Ten years ago, or even five years ago, new energy vehicles were still new, and now they are not uncommon in the streets. Laser TV has the same starting point,Can the Tesla effect be reproduced? It is worth looking forward to. .
