Since May 24th, the 2021 JD.com 618-18 anniversary has been halfway through the race. After a good start on the 1st, the JD.com Home Appliances Category Day on June 10th launched a strong attack with 10% discount coupons, which once again stimulated consumers' desire to buy and ushered in a wave of high growth. The sales of major brands have exploded in an all-round way, and a number of high-quality domestic brands have performed particularly well. With their own strength, they quickly came out of the circle and refreshed their previous records! Just one hour after the opening of the
home appliance category day, the turnover of Huawei smart screen TVs equipped with Hongmeng system exceeded that of last year. As of 24:00, the turnover of national brands such as Hisense Rongsheng in the ice washing category has increased by nearly 300% year-on-year, among which Hisense vacuum refrigerators, Rongsheng color washing machines and other customized products have achieved explosive sales growth, accounting for 35% of the total brand category sales. More than %; the turnover of Fangtai Integrated Cooking Center products increased by more than 230% year-on-year, and the turnover of the boss double-chamber series smoke stove sets exceeded last year's 11.11.
The domestic small household appliances also showed amazing combat effectiveness. The cute small home appliance brand "Xiaoxiong", the whole-day turnover increased by over 200% year-on-year; Midea's Starry Sky series fans sold more than 10,000 units in 3 hours; Gree T1 tower fan's full-day turnover increased by more than 3 times year-on-year; Emmett black and white swan cycle fans all The daily turnover increased by more than 4 times year-on-year; the full-day turnover of usmile electric toothbrushes increased by more than 150% year-on-year. Among the small kitchen appliances, Supor Xiaokuai series rice cooker 22 minutes fast cooking has become the first choice for young users; Joyoung SKY series thousand-yuan high-end wall breaker sold more than 10,000 units in the first 3 hours; Mofei bubble juice machine has an all-day turnover A year-on-year increase of over 200%.In the cleaning category of small household appliances, the full-day turnover of Ecovacs series products increased by 80% year-on-year, accounting for more than 50% of the overall sweeping robot category, surpassing "Internet celebrity Dyson" to become the TOP1 brand in the dust removal category; Timco Floor scrubber "Fuwan" sales volume exceeded the same period last year in 1 minute, and the integration of suction, mopping and washing has become a new term for household cleaning, and Timke has been promoted to the top 1 brand of handheld cleaning tools. The strength of domestic home appliance brands can no longer be underestimated. Look!
From the data, it can be seen that my country's domestic home appliance products have gradually captured the hearts of more and more people through the substantial improvement in function, appearance and quality. In the next 8 days, the "JD. There are co-branded customized models, and all kinds of new and peculiar home appliances will make surprise appearances. No matter what kind of home appliance consumer demand you have, all of them can be realized. What are you waiting for? Buy domestic appliances on JD.com!
