As my country has entered a moderately prosperous society, the process of consumption upgrading is intensifying. More and more consumers no longer only pay attention to a single factor such as price when consuming, but are willing to spend money for high-quality experience. So where does a high-quality experience come from?
In fact, the high-quality experience comes from the bits and pieces of the user's use. Taking Casarte water heater as an example, its lane changing scene and ecology provide users with more detailed experience in addition to hardware. In the bathroom scene created by Casarte, what users experience is not just a simple "hot water machine", such as heating before bathing, heating the room, in the bath, and ventilation and dehumidification after the bath, all of which change the user's life. more convenient and convenient.
may be exactly such an experience. In the more than ten years since its birth, Casarte water heaters can quickly become TOP 2 of high-end brands and TOP 3 of the whole industry. The scene and ecology may be a new way out for Casarte water heaters for the industry.
The smart home trend that appeared in 2014 has a great explosive momentum in the 5G+AI+IoT era. Different home appliances are connected to the Internet and linked with smart home central control systems, smart phones, smart speakers and other devices, which has become the general trend.
In fact, Casarte water heaters have been exploring intelligence for a long time. Users can view water temperature, water quality and other data on the mobile app, and can control the water heater with voice, and can reserve hot water. Some Casarte products can even display the weather and play music. However, these are only "passive intelligence", and only solve the problem of "simpler control". The ultimate goal of smart home is to actively perceive users, needs and environment, so that users can get services without operation. Some water heaters have been exploring something similar to "following the voice to turn on the water", but it is difficult to control the water temperature, water volume and strength because it is difficult to perceive user needs.
Based on the product's intelligent technology and ecological resources, the smart bathroom scene created by Casarte water heater is a step forward in intelligence.
On the one hand, in addition to voice interaction, it will actively record the user's bathing habits. For example, the commonly used water temperature and the time required for different water use, and then make intelligent decisions based on the environment such as indoor and outdoor temperatures, users can instantly enjoy the temperature and water volume that conform to their habits when they turn the switch. On the other hand, Casarte's "Hybrid" water heater Galaxy CT7, Casarte's "Crystal Gallbladder" water heater Galaxy PRO and other products can be interconnected with Casarte's whole-house smart home appliances to form a whole-house water smart home system, such as water purification When the life of the filter element expires, the system will push a notification through the mobile phone; for example, if there is an accidental natural gas leakage, the 24-hour monitoring will automatically alarm and automatically shut down the gas source.
In order to allow users to perceive the systematic experience of intelligent water service, Casarte has built experience scenes in many places across the country: "The No. 1 Store of the Internet of Water", which restores the real water use scene, and combines with daily life to display domestic hot water, home heating, In the scene of healthy drinking water and softened water, some stores have also built a special "smart bathroom", where consumers can directly experience Casarte's unique experience such as "massage bath" and "mineral bath". In addition, users can also experience a full range of water-based home improvement products such as showers, bathroom heaters, and toilet covers, experience three-dimensional, real and intelligent water services, and can directly place an order to buy all products related to smart water systems in one stop. This experience scene directly changes The traditional experience mode of "appearance display + manual explanation" is adopted, so that users can make better decisions and realize "what you buy is what you get".
Due to its high-end positioning, the average price of Casarte water heaters is relatively high, which is far away from the "price war", but the performance continues to grow, reflecting the trend of Chinese home appliances or brand upgrading: the price war is unsustainable, and the configuration through castration, etc. Forming the so-called cost-effective competitiveness in the form will only make yourself more and more tired. Based on hard-core technological means, we continue to innovate products, improve quality services, and provide an experience that exceeds expectations. Users are willing to pay reasonable fees. Manufacturers can strengthen technology, improve services and innovate products based on reasonable profits. This is Casarte water heaters The way to success is also the direction of Chinese home appliances and even brands in all walks of life.
