Due to the impact of the current changing market environment and industry changes, home furnishing companies are constantly exploring new business models and new ways out. However, under the influence of diversified sales channels, fragmented information, and iteration of mainstream consumer groups, how should home furnishing companies break through and find new growth points?
2022, the famous furniture exhibition takes "symbiosis" as the theme, gives full play to the role of the industrial empowerment platform, gathers the forces of all parties in the industry, and strives to build a new home furnishing ecosystem and industry participants to adjust their pace and change their roles, helping enterprises improve their productivity, brand power, and service power, and jointly respond to the wave of home furnishing change.
2023, the 49th International Famous Furniture Exhibition will be launched in March. As a weather vane in the furniture industry, it will give full play to the core functions of the exhibition platform to promote the brand link market, promote cross-border compounding of the industrial chain, and promote design-driven industry. Famous Furniture Exhibition is not only an exhibition, but also a global home furnishing brand transaction value transformation platform.
Full do your best to deliver fresh blood to the home furnishing industry
In the past 24 years, the famous furniture exhibition, which started with the place of origin, has been known as the "star-making" highland of the industry. The exhibition has cultivated and delivered a large number of excellent home furnishing companies to the industry. Many domestic furniture companies have achieved the process of branding from 0 to 1 by participating in the famous furniture exhibition, and have even grown into the industry's head and going to the world. Mousse, Gujia Home Furnishing, City Window, Model, etc. have become well-known brands at home and abroad.
Music Co., Ltd. Chairman Wang Bingkun once said, "Without a famous furniture exhibition, there may not be a Mousse enterprise." Since founding Mousse, it has been displaying new products, brands and expanding channels through the Famous Furniture Exhibition. In 2022, Mousse was successfully listed, with more than 3,500 brand stores nationwide and 300 brand stores in about 20 countries overseas, becoming an internationally renowned brand.
Today, the Ming Furniture Exhibition still plays the role of a brand incubation site and strives to deliver fresh blood to the home furnishing industry. New forces such as Shiji, Baxiajupin, MODALOFT, Kabin, FC, Nikato, Tianxipai, Mifei, Kus, Scot, Mercury, etc. have made their mark and shown their skills on the Ming Furniture Exhibition platform.
"Star Creation Movement" will never end, and the famous furniture exhibition is also turning to becoming a brand's marketing service provider, providing brand companies with diversified resource docking and exposure opportunities. In recent years, in addition to doing a good job in the exhibition, the Famous Furniture Exhibition has organized many commercial docking activities such as manufacturer docking meetings, designer industry study tours, dealer promotion meetings, and home furnishing market activities to achieve commercial transformation for the brand's precise link channel. In addition, the Famous Furniture Exhibition has also built an online platform to provide enterprises with channels for online brand communication and marketing through brand live broadcasts, new media training, cloud exhibitions, short video marketing, online supply and demand docking, etc.
furniture exhibition will spare no effort to promote the implementation and transformation of global home furnishing companies. A group of big brands and enterprises cultivated from famous furniture exhibitions, and new brands and emerging brands that have taken root in the exhibition in recent years have highly recognized the value of famous furniture exhibitions and have finalized seats for the 2023 spring exhibition in advance.
Furniture Exhibition strives to promote the transformation and upgrading of home furnishing enterprises
Dongguan is located at the central axis of Guangdong-Hong Kong-Macao Greater Bay Area . It is a national leading furniture manufacturing base and industrial gathering place. It is not only a concentrated display site for home furnishings around the world, but also gathers a large number of upstream and downstream home furnishing enterprises, home furnishing talents and home furnishing service providers, forming a complete home furnishing industry system.
takes the famous furniture exhibition and the famous home furnishing world expo as the core, plus the five-kilometer-long furniture avenue, the former exhibition store and the front store and the back factory as units, and combines the upstream and downstream industrial chains and supporting resources such as furniture, furniture raw and auxiliary materials, hardware, woodworking machinery, and boards, forming a home furnishing industry and trade cluster that radiates across the country and even the world.
In 2014, Mingjia Furnishing World Expo Park relied on its advantages in exhibitions and industrial clusters to launch it into the market with the "integrated exhibition and trade" model, creating a national unique exhibition and trade integration model of "professional exhibition + annual exhibition". This model has innovative features that are compatible with exhibition, procurement and trade.The exhibition and trade platform of the
Furniture Exhibition uses the function of promoting trade, and drives local trade activities through the Hall 9Family World Expo Park as a window to further activate the furniture consumption market.
In 2017, Houjie was rated as the "China Furniture Exhibition and Trade Capital". Dongguan furniture has become synonymous with "high-end quality furniture". "Buy furniture and go to Dongguan" has become the first choice for many consumers, attracting furniture consumers from all over the country and even around the world.
In recent years, the Famous Furniture Exhibition has focused on promoting the transformation and upgrading of home furnishing enterprises, shifting from finished furniture to a product system and business model that customizes the entire company and implements the entire case, and transforming from selling furniture to selling services.
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will achieve more efficient value transformation for home furnishing companies
24, the famous furniture exhibition has stood at the forefront and is a renowned Chinese home trend trend trend vane in the industry. Each exhibition attracted more than 350,000 professional buyers to Dongguan to find brands, do business, purchase products, look at trends, and find inspiration. It is a veritable "top" professional home furnishing exhibition in the industry.
is extremely popular and the huge flow of people is an important part of the exhibitors' transformation of commercial value. The Famous Furniture Exhibition has invited professional shops, dealers, designers, home improvement companies, professional buyers, engineering supporting manufacturers and other professional buyers from all over the country to accurately link different channels for exhibitor brands. Since its establishment, the Famous Furniture Exhibition has opened up more than 2.5 million offline stores for more than 50,000 global home furnishing brands, helping home furnishing brands to set up channel stores across the country, from first- and second-tier cities to third- and fourth-tier markets. At the 47th Famous Furniture Exhibition this year, more than 80% of exhibitors believe that the exhibition results have met expectations. From the perspective of audience composition, the proportion of exhibition groups such as designers, soft decoration companies, home decoration companies, engineering buyers is increasing. This part of the exhibition group accounts for more than 40%. These emerging channels are becoming a new path for home furnishing brands to connect consumers.
24 exhibition experience, the famous furniture exhibition has accumulated more than one million merchant resources, and has maintained close interactions with more than 200 national household stores, more than 180 industry associations, and more than 150 design institutions throughout the year. From September 19 to 25, the organizing committee and the famous furniture club launched the "Entering the China Household Market and Famous Furniture East China Tour", and joined hands with Dongguan's local home furnishing brands to go deep into the East China market, exchange in-depth exchanges with local stores, associations, and factories, and accurately connect with market channels. The next stop, the Central and Southwest Tours are already preparing for docking.
furniture exhibition will continue to activate the merchants in the resource library through various forms of activities to achieve more efficient and accurate value transformation for home furnishing companies.
has achieved transformation from "production exhibition" to "exhibition integration"
Houjie's furniture industry has experienced 40 years of rapid development, and has developed from "traditional manufacturing" to "clustering" and "quality", forming a complete upstream and downstream furniture industrial chain. It is an industrial system and industrial complex integrating furniture manufacturing, supporting markets, furniture exhibitions, international procurement, terminal sales, design and research and development. It has also formed a new development path based on production and manufacturing and innovative research and development, realizing the development of exhibition leading to trade and trade leading to production, and realizing the transformation and upgrading from "production exhibition leading to trade integration".
As of the end of 2021, Houjie has about 1,100 furniture manufacturing and wholesale and retail enterprises, 66 furniture companies above the scale, and more than 2,000 own furniture brands. In addition, Houjie has built 10 furniture raw material supporting markets with a total operating area of more than 800,000 square meters, as well as 4 large home product exhibition and sales centers such as Mingjia Furnishing World Expo Park and Xingye Home Furnishing (Jiran Home). The 5-kilometer furniture avenue has entered more than 200 domestic and foreign brands' experience halls, flagship stores, and specialty stores.
Houjie is the core area of the furniture industry cluster of Dongguan City . It has formed a mature home ecosystem. Its commercial transactions radiate to the entire Greater Bay Area and even all over the country and the world.Dongguan is the base camp of China's high-end home furnishing brands, the industrial innovation center and supply chain center of global home furnishing manufacturing, and the procurement center and design center of global designers.
年合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩合彩� In recent years, the exhibition has continuously optimized and adjusted the exhibition content and structure, integrated finished furniture, customization, full-case design, , software two-living room, soft decoration design, design material selection, machinery equipment, raw and auxiliary materials and other resources, and connected many high-quality brands and enterprises, and built a mature home furnishing ecosystem through continuous innovation and integration of resources, and committed to becoming an innovative platform for the transformation of global home furnishing brand transaction value.
[Reporter] Qiu Xiangming
[Author] Qiu Xiangming
[Source] Southern Media Group Southern + Client
