There is such a person:
He has experienced ups and downs, been imprisoned three times, and has experienced 4 marriages;
He started from scratch and made millions in an era when tens of thousands of yuan households were scarce.
This person is the founder of " fool melon seeds ", years Guangjiu .
In 1980, someone was jealous of Nian Guangjiu, so he immediately wrote a letter of complaint and handed it to the superior department.
However, when Deng Xiaoping saw this letter, he said, "Hit first and put ".
How did Guangjiu become a millionaire in that era? Why did Deng Xiaoping deal with this?
In January 1937, when Japanese imperialism was eyeing China, a family in Nianjia Village, Huaiyuan County, Anhui Province gave birth to a new life and named him Nian Guangjiu.
When he was 5 years old, a severe flood broke out in Huaihe , and Nian Guangjiu had to follow his father to beg for Wuhu .
Without land, Nian Guangjiu's family lost their source of life. In desperation, they had to set up a small stall on the street to sell fruits and other miscellaneous items to support their families.
A young Nian Guangjiu was shouting on the street with his father, and he became more and more skilled when entertaining guests.
Because of fleeing famine, Nian Guangjiu's family was dressed in rags. The father, who had not had enough food for a long time, looked dull and ragged.
When doing business, he never lacks any weight and does not become a profiteer, so some people call him a "fool".
When he was in his 1990s and 20s, his father died of illness, so he took on the burden of life alone. In order to support his family, he sold fruits in the peak season and fish in the off-season.
When he sold fruits, he found that the customers were always very confused and worried that the fruits were not good, so Nian Guangjiu took the initiative to launch a new service: taste first and then buy.
After trying it, customers will buy a few pounds of what they are satisfied with. It doesn’t matter if they are not satisfied, and it doesn’t cost money to taste it.
In 2019, Guangjiu followed his father's concept of "profits are less important than business, but things are harmonious with others". When he encountered those who were unreasonable, bought fruits and went home and said he was looking for less money or lacked weight. He didn't care and happily supplemented fruits or money for others.
When selling fruits, Nian Guangjiu always adds more to customers after weighing them. People nearby who do business with him always call him stupid: "How can you do this in business? Are you stupid or not? "
Slowly, more and more people call Nian Guangjiu "fool", but few people mention his name again.
In the 1960s, Nian Guangjiu was imprisoned twice for " speculation and crimes" and "snakes and demons".
After being released from prison, life had to continue, but the fruit business was not easy to do at that time because the fruit was prone to rot, so Nian Guangjiu could only enter a little at a time, for fear that it would not be worth the loss if it was too much.
But such a tedious process made Nian Guangjiu feel tired and got bored of the fruit business, so he began to think about other businesses.
In addition, due to the climate, fruits were underpaid for the price, and not only did they become more and more expensive, but they rarely could sell fruits after the beginning of autumn.
At this time, Nian Guangjiu also realized: "It is impossible not to change his career in . ." But he has not yet figured out what he wants to do.
At my uncle's suggestion, Nian Guangjiu realized that selling melon seeds is a good business, and saving dozens of kilograms at a time is not a problem.
It's done as soon as possible. Nian Guangjiu brought the fried 275 small bags of melon seeds to the entrance of the cinema. He was 5 cents a pack, and was soon sold out.
He calculated that he made more than 8 yuan that night. At that time, people didn’t have much snacks, and melon seeds were considered a rare object. Nian Guangjiu thought this business could be done.
So he started to stir-fry melon seeds every night at 7 or 8 o'clock, and it ended until 5 o'clock in the morning. After two hours of rest, he started to subcontract melon seeds.
12 noon and 6 pm are the time for workers to get off work, and Nian Guangjiu will secretly bring melon seeds to sell.
. He would buy a pack of for him. In this way, Nian Guangjiu's name is becoming more and more popular.
After the Third Plenary Session of the Eleventh Central Committee, earth-shaking waves of reform have been set off across the country. While many people are still watching the situation, Nian Guangjiu has taken the lead in responding to the national call and set up stalls selling melon seeds.
His wife disagreed with such a bold approach and said to him: " If you insist on doing this, we will divorce! "
Nian Guangjiu was determined to do business. He gave all his family's intermediate savings to his wife , and he only pulled a cart and left the house cleanly.
Now there was no capital for doing business. Nian Guangjiu had no choice but to find his mother, got a sum of money from his mother, and took his eldest son to start frying melon seeds and selling melon seeds again.
Since there is a stall, Nian Guangjiu also wanted to think of a loud name for his melon seeds. He had a sudden inspiration: " simply call it 'Silly Melon Seeds', it is delicious and easy to remember. "
In this way, "Silly Melon Seeds" was officially established.
After selling for a while, Nian Guangjiu once chatted with a customer. He heard the customer say, ", your melon seeds taste good, but I think it is not as delicious as the melon seeds in Suzhou, Shanghai. "
The speaker is unintentionally the listener is intentional. Although the customer just said something casually, Nian Guangjiu took it to heart.
He went to Suzhou, Shanghai and some northern cities, and specially bought various melon seeds, and then tasted and compared them, improving the taste of melon seeds again and again.
Finally, Nian Guangjiu launched melon seeds with cream, soy sauce, salt and other flavors. Whether southerners or northerners, they can find what they like.
years Guangjiu's melon seeds are full and open as soon as they hit it. In addition, they have a cheap taste and are becoming more and more famous in the local area. Countless people come here just to taste his melon seeds. At most, they can sell thousands of pounds a day!
But because the "fool melon seeds" became famous, the business became better and better, and some flexible minds also began to sell melon seeds.
Someone robbed the business, and Nian Guangjiu's business naturally became worse. Because of this, he was so worried that he couldn't have a good sleep for several days.
In the end, he decided to reduce the price!
Originally, the melon seeds cost 2.4 cents per pound, but Nian Guangjiu sold 1.7 cents. Many people don’t understand. Will you lose money soon?
But unexpectedly, after the price dropped, the business became better and better. More and more people were queuing up to buy melon seeds, and sales soared. could only sell 3,000 kilograms a day, but after the price dropped, you could buy more than 20,000 kilograms of a day! The profit per day is as high as thousands of yuan! The number
was very amazing at that time. After all, it was a very amazing thing for any village to spend tens of tens of thousands of yuan at that time, but Nian Guangjiu had already earned millions with his own efforts.
The local area is humid and rainy, and the biggest money for everyone to buy melon seeds is 10 yuan. Whenever the day is sunny, the neighbors around can always see Nian Guangjiu's family's open and honest " money-showing " in their yard.
Someone advised him to pay attention, but Nian Guangjiu didn't care: " The money I earned honestly is not something shameful ."
Later, as the business got better and better, the "fool melon seeds" became more and more famous.
On September 4, 1981, Nian Guangjiu was stir-frying melon seeds at home, but suddenly four well-dressed men came to their home, which looked different from their occupants.
One of the men held his hand with a smile: "Hello, I am the deputy mayor of Wuhu City , my surname is Zhao. "
After eating a handful of melon seeds in Nian Guangjiu, he said again: " melon seeds taste really good. Let go of it and strive to make the name of "Silly Melon Seeds" famous all over the country! Give us Wuhu glory. "
The day after Deputy Mayor Zhao and his group left, an article titled "Handle 2 Really "Silly Melon Seeds" " was published in the local newspaper in Wuhu.
After the newspaper's publicity, the business of "Silly Melon Seeds" has been getting better and better, and there are more orders from all over the country. Nian Guangjiu has also set up agency sales points in surrounding cities.
Seeing that the business is getting bigger and bigger, Nian Guangjiu rented land in the suburbs and opened a factory. hired as many as 103 workers. , and he became the largest individual business owner in China. Some people also called him " China's No. 1 vendor ".
In 2019, Guangjiu and his "fool melon seeds" were completely famous in the country, and even " Guangming Daily " posted articles to praise them one after another.
But people are famous for their own good and have many disputes. Some people are jealous of Nian Guangjiu's business, so they reported him to the superior department in a letter on the grounds that they had too high income and too many employees.
This letter also involved a series of issues worth discussing at the time.
For example, At that time, the State Administration for Industry and Commerce stipulated that the maximum number of individual industrial and commercial households should not exceed 8 workers.
So some rumors appeared: " Guangjiu is a nouveau riche ", "new capitalist" , " social capital or social ", etc.
At the end of 1982, Deng Xiaoping saw an investigation report about "Silly Melon Seeds" on his desk. This was his first time to come into contact with "Silly Melon Seeds". After reading
, Deng Xiaoping was silent for a while, and then said to Du Runsheng, the then director of the Central Serfs' Talent Policy Research Office:
"Let's put the problem of 'fool melon seeds', take a look, let's let's run a period of 'fool melon seeds', what are you afraid of? Has it hurt socialism?"
After receiving Deng Xiaoping's instructions, leaders from Anhui Province and Wuhu City still set up a special investigation team to investigate the problem of 'fool melon seeds'.
From then on, Nian Guangjiu found that his business had become easier and there was much less external interference, so he made up his mind to sell melon seeds across the country.
In order to show his sincerity, Nian Guangjiu took the initiative to find the industrial and commercial department and proposed to jointly operate . He became a "public family" and worked harder in business.
In 1985, there was a sudden rise in the atmosphere of sales with prizes in China at some point. After careful study, Nian Guangjiu felt that this was indeed a good new marketing plan.
So he decided to print 1.5 million prizes, the first prize of is a car, , the second prize of is a motorcycle, , and the other prizes are all expensive appliances such as large color TV, refrigerators, washing machines.
Innocent Guangjiu Ben wanted to regain the fame of "fool melon seeds" with this move and seize more markets.
But who knew that the event had just been going on for more than a month, and because of the illegal operations of some other merchants, the central government immediately issued a document to stop sales with prizes:
"A letter from the State Council, the national prize-based sales activity was abolished because it took the opportunity to raise prices and sell disabled goods, deceiving customers and disrupting the market." The
activity not only stopped, but the previous prize-based sales prizes were also banned from redemption. Some merchants found Nian Guangjiu to return the goods, and "fool melon seeds" were hit hard, losing more than 900,000 yuan in total. After the factory suffered losses, someone naturally needed to take responsibility. Nian Guangjiu, as the factory director, was naturally the first to be imprisoned and sentenced to three years of probation for three years.
In 1992, Deng Xiaoping heard about the "fool melon seeds" again, and emphasized this issue when he was talking to the south:
"In the early stage of rural reform, Anhui had a problem of "fool melon seeds". At that time, many people were uncomfortable and said that he made a million yuan and advocated moving him. I said that he could not move. Once he moved, people said that the policy changed and the gain was not worth the loss."
Guangjiu was sentenced to no acquittal after re-examination. The sentence Deng Xiaoping said was not only included in the third volume of "Selected Works of Deng Xiaoping", but also was hanged by Nian Guangjiu in his office.
In his life, in addition to his career ups and downs, his marriage was also very bumpy.
The first wife was named Geng Xiuyun. The two met Weimo and spent a lot of hard days together.
But just after the Third Plenary Session of the Eleventh Central Committee was held, Nian Guangjiu wanted to expand its business scale, but Geng Xiuyun strongly opposed it.
In the end, the couple who shared hardships ended up having a separation, and Nian Guangjiu Nian spent many years with her wife and left all her savings to her. Both wives after
failed to make Nian Guangjiu come to the end and made him feel uncomfortable.
In the 1990s, Nian Guangjiu met his fourth wife Chen Huifang.
Chen Huifang was an employee of "Silly Guazi". She was nearly 30 years younger than Nian Guangjiu, but she was brave and resourceful and came to Henan alone to open up the market.
But at the end of 1998, Chen Huifang suddenly fell seriously ill in Henan and needed the signature of her family during the operation.
In this emergency situation, Nian Guangjiu had to sign first, and this became an indescribable fate between the two.
Later, the two successfully tied the knot, and Chen Huifang also gave birth to Nian Guangjiu's fourth son Nian Long in 2000.
Nian Guangjiu is still in his 80s, but he is still strong and lives with his wife in the "Silly Guazi" main store in Wuhu.
In 2018, at the 40 Years of Outstanding Private Entrepreneurs of Reform and Opening-up held by the All-China Federation of Industry and Commerce, years Guangjiu was also invited to attend.
At the conference, Nian Guangjiu said emotionally: " Comrade Xiaoping has risen and fallen three times, and has also protected me three times. Without great men, there would be no today as me." .
