Have you ever heard of supply and marketing cooperative liquor in the 1970s? In that era, the liquor products of the supply and marketing cooperatives were favored and sought after by the general public. Its brands are very diverse.
But it is worth noting that with the development of the market, many brands of the supply and marketing cooperative liquor that often drank in the production team at that time, have disappeared, and the remaining brands are also disliked by people. What is the reason for ?
1. The supply and marketing cooperative liquor
In the 1970s, our country's market system had not yet been formed, and social productivity was extremely low. In order to better improve our productivity, there are labor organization units such as production teams in the state-owned farms. requires that under the advocacy of the country, the right to prepare production plans according to local conditions and formulate production increases according to the actual situation of the team and formulate production increases according to local conditions under the initiative of the country. measure.
. When the personnel working in the production team complete the sales task to the state, they can also deal with excess agricultural and sideline products in accordance with the policy regulations. uses this to increase their revenue and allow the personnel working in it to have freedom. The right to dominate wealth. However, at that time, my country's society did not have a complete market system. Even if these people accumulated a certain amount of wealth, they seemed to have no channels for consumption.
If you think so, you are wrong. Although our country's market system had not yet been formed, , in order to meet the relevant commodity needs of the people, the State Council led a joint commercial organization in our market, Supply and Marketing Cooperative . The products in the supply and marketing cooperative are dazzling, and you can buy them in them whether they are snacks or daily necessities.
In this way, the wealth accumulated by people can also be consumed through market-oriented channels. For those who love wine, their money is basically taken out to buy liquor in supply and marketing cooperatives. After all, our country has a long liquor culture, and the people are also willing to drink liquor in their spare time to relieve themselves. pressure. So what brands of liquor were there at that time?
2. What brands are there?
Speaking of the liquor in the supply and marketing cooperative at that time, there were very many brands. For example, there is Handan Daqu wine in Hebei. This is a single-flavored liquor. The wine is slightly yellow and transparent, and the taste is very mellow. It is indeed deeply appreciated by The love of the people.
For example, Lao Zhen wine, this can be said to be the white moonlight in the eyes of educated youth. The appearance of Lao Zhen wine is still very gorgeous. The dragon and phoenix pattern is carved on the bottle of . The taste is similar to the current sauce-flavored white wine Moutai. It can be said that Laozhen wine was a treasure among the white wines of the supply and marketing cooperative at that time.
is the most popular liquor among consumers, and naturally it is the most cost-effective ancient road Jianghu . This wine comes from Qionglai, Sichuan. Due to its special craftsmanship, it will be stored in the wine cellar for more than 2,900 days. So this wine has a very mellow taste, but compared to other 52-degree highly fragrant liquors, this liquor is more than a little cheaper.
In addition to these more famous brands, the liquor of the supply and marketing cooperative in the 1970s also included well-known brands such as Yan Chaoming and Hebei Laobaigan. For those who loved wine lovers who had been in the production team in the 1970s, these liquors should have filled their lives and added different fun to their lives.
3. Supply and marketing cooperative liquor, now it either disappears or is despised
The types of liquors in the supply and marketing cooperatives in the 1970s were still very diverse. In terms of the product quality of those liquors, they are actually very high , but why are they hard to see now? ? Even if there are still remaining brands, people will be disliked. What is the reason? In fact, this is mainly due to the extension and development of my country's liquor culture.
Nowadays, consumers buy liquor products not only for simple drinking, but more for giving them as gifts to relatives, friends or colleagues.This means that today's liquor products have become a bridge for the people to build social relations, and their fundamental social nature and market value have changed.
Under the influence of this consumption concept, people will naturally be happy to buy liquor products with higher market value and more popular. Even if the products are not that excellent, as long as the market capital will definitely be welcomed. And those remaining supply and marketing cooperative liquors in the 1970s naturally no one cares about it.
4. Summary
Supply and Marketing Cooperative Liquor should be a memory of the people in the 1960s and 1970s, but this memory gradually disappeared under the continuous development of the Chinese market. Today's supply and marketing cooperative liquor brands with extremely cost-effectiveness and excellent quality have also disappeared and some have been preserved. is very sad.
If we have the idea of drinking on weekdays, might as well buy a bottle of old-fashioned liquor at that time and try it, which may bring you a different experience . So what do you think of this? Everyone is welcome to leave a message in the comment section below to communicate with the author to discuss it. Finally, don’t forget to like and forward it.
