2020 Ohayoo Game Developer Salon successfully landed in Beijing, and invited Ohayoo Business Manager Xiao Hong, Ohayoo North China Operations Manager Li Cong, Ohayoo Overseas Distribution Manager Xiao Bolin, Ohayoo Customization Manager Chen Nanqi, and a number of industry guests. share it.
On-site guests explained Ohayoo’s full-scale services and various cooperation models such as Ohayoo’s cp-oriented agency, customization, and joint co-creation. They also described Ohayoo’s overseas issuance and operation experience through practical case sharing to provide on-site developers Has gained cutting-edge industry knowledge. In addition, Xiao Hong, the business manager of Ohayoo, shared the interpretation of the "Spring Breeze Plan" policy support. At the beginning of the opening, Xiao Hong, the business manager of
Ohayoo, pointed to the casual game category, and pointed out the opportunities in the "big market" of casual games with data. In 2019, on the iOS side alone, the total number of downloads in the casual game market was about 1.04 billion, accounting for 54% of the total downloads of mobile games; since 2020, the total number of downloads of casual games is about 470 million, accounting for the total number of downloads of mobile games. 65%, the proportion continues to rise. According to the realization efficiency of huge engines, it is estimated that there will be a market size of 30-50 billion.
Under the structure of this big market, Xiao Hong pointed out that Ohayoo currently publishes more than 100 casual games, ranking first in overall downloads, with a market share of over 10%. While the data is gratifying, it is worth noting that there are more than 39 models with an overall turnover of more than 10 million, of which 63% have a team of less than 10 people, and 86% of the project development costs are less than 100W. It can be said that in the big market of casual games, there are many opportunities for small teams to hit the big flow, such as Chunfeng planning, agency and customization. The
spring breeze plan is determined to resolve the chill like a spring breeze and bring vigor to the entire market. Ohayoo will launch various actions such as the financial incentive system, game competitions, industry exchange opportunities, etc., to help developers quickly enter the game, grow and benefit. Agency and customization are two different distribution cooperation models. The former only needs to go through the initial product screening, suction test, version test, signing, tuning and launch, and you can get the highest proportion of 20%; the latter pays more attention to how to help small and medium-sized teams quickly cross the threshold , Harvest the first pot of gold.
Ohayoo's North China Operations Manager Li Cong, he did not hesitate to share several explosive products and Ohayoo's experience in breaking through through the joint co-creation cooperation model. For example, at the beginning of the project, the main feature of "Me Too Hero" was relaxation and leisure. On this basis, I wanted to try to integrate gameplay to create a differentiated game experience. This project idea is also in line with Ohayoo's consistent brand vision.
"Me Too Hero" first screened out more high-volume game modes such as horizontal fighting, parkour, and free sports from the historical suction test data, and then collided with the research and development producer to be able to hang up. The theme of gameplay is highly compatible (martial arts, football, etc.), and the display form of light martial arts theme + horizontal combat is selected. In the process of exploring the art style, Ohayoo's development idea is to try more, discuss more, and iterate more. In about 3 weeks, the project team produced a total of 10 versions of the UI and 4 versions of the character styles, preliminary screening through a small-scale crowd survey, and then produced 30s videos for the suction test, and determined the current version of the comic based on the test Art style, iterative tuning, rapid iteration to produce products suitable for players.
Ohayoo customization leader Chen Nanqi shared on the theme of "customized cooperation, new trends in game development", and pointed out that in the agency mode, it only needs to go through the initial product screening, suction test, version test, contract signing, tuning and launching. , You can get the highest share of 20%. In terms of the share ratio, there are two types: prepaid and no prepaid. On this basis, global agents are also different from agents only in mainland China.
The customized cooperation mode will provide the development team with a clear product project plan or direction, and then screen the teams that are interested in cooperation. If cooperation is reached, continue the second proposal communication, promote the signing, demo production, absorption testing, version testing and adjustment Excellent and finally online. After this series of customized R&D links, developers can finally get customized gold +12% turnover share.
Ohayoo Overseas Distribution Director XiaoBerlin said: In the field of going overseas, Ohayoo extended the agency model and customization model, and proposed two overseas distribution cooperation models, global agency and game customization. For developers who already have game prototypes, they can directly enter the agency mode; for developers who don’t know where to start, Ohayoo provides customizable solutions to transform our industry insights into creative gameplay to help everyone Can quickly cross the threshold and start the first step.
Developers who have not yet established a project plan can also cooperate with Ohayoo for customization. Ohayoo has prepared 10 game ideas covering a variety of categories, and has applied for a million custom prepaid as support, only waiting for developers to join, strong Join hands to explore a broader market.
2020 Ohayoo Game Developer Salon Beijing Station is not stingy about data analysis, experience sharing, star products, cooperation models and other dry goods, and fully demonstrated to the industry a strong vision to enter the casual game field. From the acquisition of Shanghai Mokun, the investment in Microlab Games, and the holding of a game developer salon, Ohayoo's game strategy has gradually become clear. On the one hand, it is the precise control of its own positioning, on the other hand, the casual game is really good.
For the casual game team, Ohayoo is serious.
leisure is an important part of mobile games, which can be divided into different categories such as chess, parkour, elimination, tower defense, etc.; it can also be divided into different depths such as light, medium, and severe. The characteristics of this type of game are simple and easy to use, and the suction volume is quickly realized. Not only foreign 3A game manufacturers have entered the mobile game track, but domestic variety shows have also tried casual mobile games. However, due to the lack of overlap between the release time of mobile games and the broadcast time of programs, and the lack of continuous popularity of variety shows to guide players to keep mobile games online, it is difficult for such mobile games to survive the first anniversary. The global download volume of
casual games has exceeded 700 million, telling the extraordinary and fierceness of the casual mobile game field. In such a high-intensity alignment, it is inevitable that small and medium-sized manufacturers or established players will inevitably hit a wall. For the latter, perhaps Ohayoo's successful experience and distribution capabilities can help.
In February 2019, with the blessing of Douyin traffic, "Sound Jump Ball" fell into the iOS free list; at the beginning of 2020, "My Kung Fu Special Cow", "Blood Street Basket", "Fall in Love" and other products became popular. From searching for pictures to being familiar with driving easily, Ohayoo’s game business leverages the user profile and traffic advantages accumulated through channels to make its debut in self-research, publishing, agency and other fields.
These results are not the end, but just the beginning. Ohayoo hopes to call on more comrades to work hard for the deep cultivation of casual games. They believe that casual games can cover more users and accommodate more developers, have considerable room for development, and are willing to provide solutions and past experience on how to enter the game.
"Agent 100 Layers" is after a large number of ab tests by Ohayoo and CP, and based on data analysis to adjust the difficulty of the level, optimize the design of the game system, the interstitial rules and the independent design of high churn levels. Game retention and monetization are optimized. In the end, the performance of this game in terms of retention and monetization has been greatly improved.
"Master of Sword" gradually has the three-dimensional distribution capability of "buying volume + content + market + channel" while maintaining the advantage of buying volume. It is reported that before the launch, Ohayoo made an appointment on the short video platform, and the number of appointments reached 150w in two days. The amount of vv on the short video platform reached nearly 1 billion in two weeks after the launch of the short video platform. The new content brought by the same period was nearly 500w. The peak number of submissions in a single day is nearly 8w. The growth mode of the content volume is very important, which also verifies the visible scale and pattern of the content volume.
is taking advantage of the opportunity of Ohayoo Game Developer Salon to be held nationwide one after another, they are making their own voice to the outside world: cooperation and win-win. Just like Ohayoo's vision, the Spring Breeze plan covering three major sectors including financial incentives, competition selection, and mutual assistance is in full swing.
First of all, Ohayoo will allocate a portion of the funds for the developer game project stage. From the game submission-suction test-version test, they will provide a test fund of 10,000 yuan; then, a part of the funds will be used as an incentive for the product. When the download volume of a single product reaches a certain scale, a maximum of 3 million download rewards will be obtained Fund, thisThere is no threshold for an incentive. As long as the number of users of the product reaches the corresponding scale, it can be obtained unconditionally; third, the funds will also be used for content marketing and IP exploration for games, creating more high-quality content and consumption scenarios for small and medium-sized team games , And strive to create exposure to millions of topics.
In addition, Ohayoo expects to host a game competition this year, inviting game experts in the industry as guests, and select outstanding projects through online selection and offline roadshows, and inject ohayoo's technology and traffic support. In this process, Ohayoo can provide R&D capability training courses for each team, output ideas to developers with blank creativity, and discuss the customized solutions of game products. The highlight of the
exchange and mutual assistance section of the spring breeze plan is the game developer salon, which has successively held the first phases of events in Guangzhou, Xiamen, Chengdu, Shanghai, and Beijing. From the spring breeze plan covering three major sectors, overseas publishing experience, to the two cooperation modes of agency and customization, Ohayoo is obviously serious about the game team that is still sticking to the casual game market.
