I had liver all night and I still couldn't pass the level after a sheep.
The game rules are obviously very simple, but it is said that the pass rate is less than 0.1%. However, this did not hinder our enthusiasm for games at all. While we couldn't stop, we were "healing again and again".
just keep a look first and enjoy it. I raised a sheep based on the match three gameplay. Why did I become famous? Scene-based, social attributes, and the stimulation of magical dynamic music... are all things that gamers today care about. Scene-based games such as "The Hunger Games" and "The No. 1 Player", etc., simulation management and role-playing have always been popular among the public.
scene gamification has attracted more and more public attention.
scene gamification is combining game elements and rules with actual scenes to make complex things more intuitive and interesting. For example, a card-swipeable public welfare poster designed by a German public welfare organization has helped countless children in urgent need of help and made more people fall in love with public welfare.
As shown in the picture, the game design of unlocking animation by swiping the card allows donors to intuitively feel where the love they donated goes, and experience the visual impact and experience brought by gamification settings. This is "scene gamification" - always puts people's emotions in an important position.
This also gives our companies an inspiration. Today's companies are facing many internal and external challenges, with constant pressure and insufficient motivation, and their team morale is gradually weakening, making it difficult to achieve their goals. How to use "gamification" to inject new vitality into enterprises? Mark!
Workplace like sheep farm
How can you be addicted without a point of design in the organization?
Don’t look at the simple operation of the game, the mechanism design layer after layer.
Although it is not like Xiaoxiaole for thousands of levels, if you want to pass the level smoothly, you need to keep krypton gold, but this doesn't work in the "1+1=2 level" sheep game. To borrow the views of Zhang Jiaxu, founder of Jianyou Technology, the parent company of "A Sheep", if users can easily pass the second level, then there is a high probability that they will not share it with their friends.
- logic① First, I want to attract 1 sheep
The game sets the Moments Ranking according to the number of players in each province's level passes, which to a certain extent satisfies the desire for victory and curiosity of our lambs.
From the comprehensive incentive model of Porter Lawler, it can be seen that incentives will affect individual performance, and ranking is the most commonly used performance evaluation and incentive mechanism. But the focus of ranking lies in creating competitive scenarios , guiding the ranked people to achieve common performance goals and improve their performance levels.
- logic ② The lower threshold is enough to attract the lamb to join
The gameplay is simply too simple. You have entered the first level at the beginning of the click, and you can basically pass the level no matter how you click. This not only allows users to understand the rules of the game, give positive stimulation, but also forms a reversal with the high difficulty of the second level, which is addictive.
Once you win, you become the 0.01% pass the test, and the sense of accomplishment and collective honor will follow:
, one of which is a great sense of accomplishment. If you pass the level, you can get the sheep's skin, which prompts the user to achieve the goal repeatedly;
, the second is a strong sense of collective honor. The ranking method of "regional confrontation" means that once you win, you can successfully contribute a lamb to your province, and the lambs will feel great satisfaction.
In contrast, our company's performance management can also set such low threshold + high difficulty performance evaluation rules? Give everyone equal opportunities to perform, and then discover the real "leader".
- logic③ Music and packaging are really popular
The background music of "Ordinary DISCO" makes people feel like there is a war drum "screaming" in the process of challenge.Just like the culture and atmosphere of an organization, creating a suitable organizational atmosphere can inspire employees to yearn for the future, overcome difficulties, and strive for the perseverance and courage to impact the target.
Storytelling can effectively spread the vision and values of the company. For example, Ren Zhengfei often conveys the company's values and vision to employees of Huawei .
- logic ④ Use a sheep to drive N sheep
If players want to buy it, it is useless to design the functional design with social attributes. Why is it called a sheep? "There is no other consideration, I hope users can remember it." As the founder Zhang Jiaxu thought, the forwarding inducing words used in "Sheep a Sheep" did arouse users' curiosity.
. People are born with the need to get attention from others. If companies can give employees enough attention and make employees feel that they are seen by the organization, they will be willing to put in more effort.
How to gamify management of
to enable employees to play with high performance?
gamification is the highest level of enterprise performance management.
targets employee motivation. When providing performance management services for current enterprises, our WikiWorks target management cloud platform will also be well designed to maximize the achievements that seem to be the easiest to achieve. With this as a guide, rankings are used as traction and immediate feedback, so that employee motivation is more "gamified".
Just like a sheep, the simpler and clearer the organizational management rules are, the more the company's strategic performance will be. These companies generally adopt the "3 1-minute" management rule and put it into the WikiWorks platform to implement it with obvious results.
- 1 minutes target Positioning a Beidou Star
Just like an ancient ship needed to rely on Beidou Star to guide the direction, whether it is the development of the enterprise or the execution of employees, we must find the Beidou Star of the enterprise, provide direction for strategic planning, and let everyone focus on one direction and work hard.
The "Beidou Star" of the enterprise is actually composed of three parts: the mission, vision and values of the enterprise. These have always had C positions on the WikiWorks platform. Under the guidance of this general direction, the enterprise strategic planning is fully visualized, and the specific goals and inspection standards for individual responsibility are very clear.
- 1 minutes of praise. Reward excellent behavior in time
Waiting is slackness. Instant rewards do not allow rewards to be discounted overnight, especially for grassroots employees. When the enthusiasm of employees is mobilized, the efforts of grassroots employees must be recognized as soon as possible.
With the help of the WikiWorks platform, you can instantly discover valuable labor results, either like the leader or automatically issue incentive coins by the system, and promptly affirm excellent behavior. This is equivalent to setting a benchmark, telling everyone that as long as you do this, you can get rewards and incentive feedback.
- 1 minutes of punishment. Don’t "set the accounts after autumn"
rewards should be timely, and criticisms should be timely. This is feedback on a person's mistakes. If the employee's execution direction is incorrect, we may not report to accountability, but we must provide guidance as soon as possible.
Last summary
In short, the performance management of enterprises is indispensable to the management of people.
One thing a person needs to do well requires will, ability and resources, but people's hearts are unpredictable. Only games understand the willful needs best. Especially when it comes to wish, the game can play a considerable role. From this perspective, it is impossible not to say that "a sheep is a sheep" is actually a management model.
Of course, our WikiWorks believes that in addition to the gamified performance management model, enterprises should also provide strong guarantees for enterprises to import and implement performance goals from : six dimensions: : strategy, communication, evaluation, allocation and corporate culture.
Starts from selecting people, from strategic consensus, empowering communication, dual-dimensional talent inventory, and then to incentives that make profits, and promote the fineness and accuracy of selecting people with a competitive incentive system, and begins to form a new round of operations.
